Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- TikTok Ban in the US: TikTok is set to go dark on Sunday, 19 January, as the Biden administration refrains from intervening. What’s next? It’s up to the incoming administration to decide. - Meta’s Controversial Moves: Meta discontinues third-party fact-checkers and adjusts policies, raising concerns about its ad targeting practices. A boycott movement against Meta platforms is gaining traction. - Instagram’s New Reels Feature: Instagram now shows reels your friends liked. This update sparks debate about privacy vs. engagement. Instagram’s 2025 focus is on creativity and fostering connections. - LinkedIn’s Jobs on the Rise Report: AI-related roles dominate the fastest-growing jobs - YouTube’s Support for Creators: YouTube pledges $15M for LA wildfire relief and provides facilities for creators who lost studios or equipment. Resources mentioned in this episode:

1. Adam Mosseri's video update on Instagram's focus for 2025: www.instagram.com/reel/DExLMjZzfdv

2. LinkedIn's Jobs on the Rise Report: www.linkedin.com/pulse/linkedin-jobs-rise-2025-25-fastest-growing-us-linkedin-news-gryie/

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: www.instagram.com/socialsmarty.co - Facebook: www.facebook.com/socialsmarty.co - YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre - Website: www.socialsmarty.co