How do you get booked as a speaker when no one knows you? And how do you stand out in a crowded market?

Cam Beaudoin has cracked the code. A former speaker on disability inclusion and accessibility, Cam now helps speakers create powerful demo reels that get them noticed—and hired. He joins me on Leveraging Thought Leadership to share why most speaker reels miss the mark and what you need to do instead.

We break down the myths about demo reels, why a flashy highlight reel won’t get you booked, and how to craft a video that makes event planners say, “This is the speaker we need.” Cam also reveals a simple yet overlooked strategy to build credibility—even if you don’t have a big-stage clip yet.

If you’re a speaker (or want to be), this episode is a masterclass in making yourself irresistible to event organizers.


Three Key Takeaways:

• Your speaker reel is a sales tool, not just a highlight reel. It should clearly show how you solve a problem for event planners and their audiences.

• You don’t need a big-stage clip to create a compelling reel. Interviews, media appearances, and even small-stage footage can establish credibility and showcase your expertise.

• Getting booked isn’t just about great content—it’s about marketing. A strong demo reel gets you the call; your job is to convert that into a paid speaking gig.

If you want some additional tips to make your demo reel sizzle, check out this article by Leveraging Thought Leadership COO Bill Sherman.