Can you scale sales without sacrificing quality?

Gregg Murphy and Mike Latch have done it—taking a company from $50 million to a billion-dollar run rate. The secret? A fusion of technology, strategic sales processes, and thought leadership that turns even mid-level sales reps into top performers.

Now, they’re sharing their insights in their book "Sales Sucks...But It Doesn't Have To: Transform New Reps into Top Performers and Scale Your Sales Org from Millions to Billions" and their AI-driven platform, Patter AI. In this episode, they reveal how they built a system that trained 250 new sales reps a month, slashed onboarding time, and transformed how complex sales are executed.

We explore the power of scripting—not as a robotic sales pitch, but as a framework for high-value conversations. Gregg and Mike break down the tech-human synergy that accelerates performance and how their approach challenges the way organizations think about sales training.

If you're looking to scale your team, optimize performance, and create a sales culture that thrives—this episode is a must-listen.

• Sales Scaling Requires Strategy & Tech – Growing from $50M to $1B wasn’t luck; it was a mix of AI-driven enablement, structured scripting, and a clear sales process that rapidly trained new reps.

• Mid-Level Reps Are the Untapped Opportunity – Instead of focusing only on top performers, optimizing mid-tier sales reps can create massive gains with the right tools and training.

• Scripting Isn’t a Crutch—It’s a Superpower – When done right, scripting doesn’t make sales robotic; it empowers reps to have high-value conversations that drive better decisions and results.

If you are struggling to accelerate your sales or are in need of an updated strategy reach out to the team at Thought Leadership Leverage to book a session to discuss how we can help you.

Are you truly connected—to yourself, to others, to your purpose?

Dr. Adam Dorsay, psychologist, TEDx speaker, and author, joins me for a deep conversation on how connection shapes our lives. From working with Silicon Valley execs to writing his new book Super Psyched, Adam explores the ways we build (or neglect) meaningful connections.

We dive into the challenges of self-awareness, the dangers of distraction, and why so many high-achievers struggle with emotional depth. Adam shares powerful insights on how small, intentional shifts can lead to richer relationships, greater resilience, and a more fulfilling life.

He also opens up about his own journey—overcoming dyslexia and ADHD, reinventing himself in midlife, and learning to communicate his ideas in a way that truly resonates. Whether you’re a leader, creator, or someone seeking more meaning, this episode will inspire you to rethink how you engage with the world around you.

And if you’ve ever struggled to finish a book, Adam has some surprising lessons on what it really takes to turn big ideas into something lasting.

Tune in to rethink connection, intention, and what it means to be truly alive.

• Connection Starts with You – Many people look outward when they feel disconnected, blaming relationships, work, or circumstances. But real, lasting connection begins with self-awareness and intentionality. If you don’t connect with yourself first, every other connection will suffer.

• Distraction is the Enemy of Meaningful Relationships – Social media, endless to-do lists, and digital distractions are stealing our ability to be present. Small, intentional actions—like sending a thoughtful voice message or truly listening in a conversation—can transform our personal and professional relationships.

• Intentional Living Requires Effort – Most people let life happen to them rather than actively shaping their experiences. Taking time to reflect on what truly brings joy and fulfillment can help avoid the regret of “love left on the table.” Thought leaders must apply the same strategic thinking to their personal lives as they do to their work.

Adam explores the critical role of self-awareness and intentionality in building meaningful connections. In this short video, Peter highlights how a lack of self-awareness can unknowingly lead to self-sabotage.

Trigger Warning: This episode includes discussions of severe
accidents, injuries involving young individuals, and mentions of
suicide and self-harm related to these events. While these topics are integral to the conversation, some listeners may find them
distressing. If you wish to avoid these sections, please skip from
17:46 to 25:06.

What happens when your life takes an unexpected, tragic turn? How do you find the strength to move forward?

In this episode of Leveraging Thought Leadership, Bill Sherman speaks with Nina Sossamon-Pogue, a former elite gymnast, Emmy-winning news anchor, and tech executive turned resilience expert. Nina shares her harrowing journey through public failures, personal tragedy, and how she turned pain into purpose.

Nina's story is one of extraordinary highs and devastating lows. She opens up about missing her shot at the Olympics, a career-ending injury, and an unimaginable accident that left her questioning whether she could go on. Yet, through it all, she found resilience—a word she embraces as the ability to adapt positively, no matter what life throws your way.

This episode isn't just about overcoming adversity. It's about
building thought leadership from lived experience. Nina reveals how she transformed her hardships into a framework for resilience, tested through years of research and personal reflection. From being the person everyone turned to during crises to becoming a sought-after speaker on resilience, Nina's path is both inspiring and instructive.

Listen as Nina discusses her evolution from telling others' stories as a journalist to sharing her own. She candidly explores the challenges of defining her thought leadership, navigating the pressures of public failure, and staying authentic in an industry often driven by spectacle.

This conversation is a must-listen for anyone grappling with failure, burnout, or the relentless pursuit of excellence. Nina's insights on resilience offer a guiding light for thought leaders and high achievers alike.

Three Key Takeaways:
• Resilience is built through facing and learning from failure. Nina’s journey shows that setbacks, whether public or personal, can become
catalysts for growth when we confront them head-on and adapt
positively.

• Thought leadership often emerges from personal experience and rigorous reflection. Nina’s hardships inspired her to develop a framework for resilience, demonstrating that impactful thought leadership is often rooted in lived experiences and deep introspection.

• Authenticity and vulnerability are essential in thought leadership. By sharing her personal struggles, Nina highlights the importance of being genuine and open, which helps build trust and connection with audiences.

Resilience isn’t just about bouncing back—it’s about adapting,
growing, and finding strength in adversity. If you enjoyed the topics in this episode we recommend listening to Dr. Marie-Helene Pelletier on Resilience Redefined. Both episodes highlight the intersection of mental health, professional reinvention, and the ability to thrive after setbacks.