The Remarkable CEO for Chiropractors Podcast By Dr. Peter Camiolo and Dr. Stephen Franson cover art

The Remarkable CEO for Chiropractors

The Remarkable CEO for Chiropractors

By: Dr. Peter Camiolo and Dr. Stephen Franson
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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!813373 Alternative & Complementary Medicine Career Success Economics Hygiene & Healthy Living
Episodes
  • 313 - Stop Hiring and Hoping: Start Training Like a CEO
    Jul 8 2025

    Most chiropractors train their teams too little—or too late. This episode changes that.

    Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for business health (hint: it's not just about systems) and show how CEOs who prioritize training lead practices that thrive.

    In this episode, you will:

    • Learn why training is your #1 return on investment activity.
    • Understand the Rubik’s Cube framework for solving business complexity.
    • Discover how to identify and keep A-players through training culture.
    • See why energy and crucial communication drive team performance.
    • Get a simple four-step training format you can implement today.

    Episode Highlights

    01:44 – Why training delivers the greatest ROI in chiropractic businesses and how to adopt a training-first mindset.

    06:17 – The vitalistic reason behind training: why lives in your community literally depend on it.

    08:10 – A breakdown of the Rubik’s Cube framework and how to troubleshoot your business using six key domains.

    09:45 – How to structure your clinic culture so patient care happens between training—not the other way around.

    12:34 – What to look for when hiring and placing the right people in the right roles for the right work.

    17:16 – How to own your energy as CEO and why energy is always the leading indicator of your business performance.

    18:23 – The five crucial communications every team must hear often to stay aligned, focused, and growing.

    19:16 – How to spot an A-player: they don’t tolerate training—they crave it and require it to thrive.

    22:41 – Equipping vs. developing vs. empowering your team and why each one must be intentional.

    25:03 – A 4-step training model: Tell me, Show me, Allow me, Direct me—how to structure training that sticks.

    28:48 – How to create a safe environment where your team can fail, learn, and grow through roleplay.

    30:09 – The mindset shift from operator to CEO: train your team so they can build your business, not just do tasks.

    31:37 – Why skipping training costs you more in pain and frustration than time ever will.

    32:33 – Comparing returns: stock market vs. real estate vs. training your team—where you’ll get the highest ROI.

    33:58 – Why marketing comes second to team training when it comes to growing your business and impact.

    35:02 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.

    Resources Mentioned

    Download your copy of the Troubleshooting Form here: https://theremarkablepractice.com/podcast-ep313-troubleshooting

    To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

    For more information about SKED please visit: https://sked.life/

    Schedule a Brainstorming call with Dr. Pete

    Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

    Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

    Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

    To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

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    52 mins
  • 312 - Stop Selling Chiropractic. Start Building Vitalists.
    Jul 1 2025

    Vitalism isn’t just a philosophy, it's your advantage in the healthcare marketplace.

    If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market - and their unique IDENTITY as a Vitalist.

    Anchoring your patient journey to “Vitalism” as your unique position in healthcare, this conversation maps out how to build conversion, retention, community, referral and legacy around something much bigger than symptom relief. This is more than a mindset, it’s a movement.

    In this episode you will:

    • See how vitalism bridges the gap between conversion and retention.
    • Learn why identity—not information—drives patient behavior.
    • Understand how vitalistic branding builds community and loyalty.
    • Discover how to use belief systems to scale your business.
    • Walk away with the case for claiming “vitalist” as your market niche.

    Episode Highlights

    3:39 – The idea of taking a 150-year generational perspective for your clinic

    4:39 – Authenticity as the most powerful vibrational force in patient education

    6:32 – Calling vs. job: how perspective reshapes your team’s engagement

    7:49 – Chiropractic's unique success proposition in today’s healthcare market

    8:43 – How effective marketing creates urgency, relevance, and identity

    10:32 – Why vitalism matters and why chiropractors should claim the term now

    12:28 – Defining the vitalist and how they see chiropractic as a lifestyle success strategy

    15:41 – The story behind the “Make America Healthy Again” campaign and Vitalistic Party

    18:22 – Anchoring retention and identity: how vitalism helps patients stay

    21:55 – Vitalism as a belief in life force and its business implications

    22:43 – Identity shapes behavior: how lifestyle drives decisions like regular chiropractic

    23:52 – Vitalism, fitness, and personal routines as expressions of identity

    24:31- Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.

    Resources Mentioned

    To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

    For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/

    Schedule a Brainstorming call with Dr. Pete

    Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

    Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

    Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

    To listen to more episodes visit

    https://theremarkablepractice.com/podcast/

    or follow on your favorite podcast app.

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    41 mins
  • 311 - Letting Go of the Operator Mindset to Lead as CEO
    Jun 24 2025

    What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.

    Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or reclaiming time and energy, this is the mindset and operational structure that makes it possible.

    In this episode you will:

    • Understand the mindset and behavior shift needed to fully become the CEO
    • Learn how identity drives behavior, and how both are tied to your growth ceiling
    • Discover the role of scorecards, KPIs, and clear job descriptions in scaling leadership
    • Explore the “four rights” framework for hiring and retaining the right team
    • Clarify whether your challenge is a who issue or a how issue—and what to do next
    • See how creating optionality in your role builds freedom, energy, and long-term success

    Episode Highlights

    1:38 — Why so many chiropractors struggle to answer, “What do I do when I become the CEO?”

    4:04 — The shift from laborer to leader requires both identity and behavioral changes.

    6:35 — How clarity through scorecards and KPIs helps scale with purpose and focus.

    7:15 — Why moving rocks isn’t your value anymore—leading teams is.

    9:01 — Understanding the law of ones and threes to prepare for each level of growth.

    9:38 — The true job of the CEO: operationalize, professionalize, and optimize the business.

    12:40 — To scale, ask: is this a “who” issue or a “how” issue?

    13:32 — Use the Four Rights framework to hire the right person in the right role.

    14:45 — Clarify the right work and align it with scorecards, KPIs, and job descriptions.

    17:23 — Letting go of your old identity is key to stepping fully into your CEO role.

    20:13 — Optionality means you get to choose how to spend your time as CEO.

    22:46 — Revisit operationalizing, professionalizing, and optimizing—like fitness, it never stops.

    23:18 — Diagnose if your business issue is a person, process, proficiency, priority, or project.

    24:23 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

    Resources Mentioned

    Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

    To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

    For more information about CLA Wealth please visit: https://insightcla.com

    Schedule a Brainstorming call with Dr. Pete

    Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

    Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

    Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

    To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

    Show more Show less
    41 mins
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