The Podcaster's Guide to a Visible Voice

By: Mary Chan Organized Sound Productions
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  • Summary

  • How do you, as a podcaster, make an emotional connection with your listeners to create a place where they feel like they belong? This podcast about podcasting for underrepresented podcasters doing good in the world, who want to build a community of belonging. You’ll discover what it takes to be a powerful podcaster and support your listeners to feel like they belong. Go on your podcasting journey to reclaim and redefine what a successful podcast means to you, by thriving on your own terms, with Mary Chan as your host. As a Voice-Over Artist and former radio producer for almost 20 years, she’ll share with you what she’s learned from creating, recording, and editing, hundreds of thousands of voices; from newbie clients who had to read their very first script to seasoned professionals voicing the very same commercials you hear on the radio and TV. They all have one thing in common with you – they made an emotional connection to a listener, not by the words they use, but by how they use their voice. Now as a Podcast Strategist and founder of Organized Sound Productions, you’ll gain the insights to keep you podcasting and have fun while you’re at it! How do you want your listener to feel? Learn all the secrets at http://www.visiblevoicepodcast.com and to work with Mary, check out https://www.organizedsound.ca.
    © 2020-2025 Mary Chan
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Economics Marketing Marketing & Sales Personal Development Personal Success
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Episodes
  • Podcast Marketing Without Social Media with Amanda Laird - EP 91

    Podcast Marketing Without Social Media with Amanda Laird - EP 91
    Feb 24 2025
    How do you know if social media is really worth it? Social media inundates almost every aspect of our lives these days, from communicating with friends to deciding what to listen to, watch, or buy—all the way down the line to actually listening to, watching, and buying it. So, of course, many podcast creators worry that leaving social media behind is an enormous marketing faux pas. But what if it isn’t? Amanda Laird is the marketing pro behind Slow and Steady Studio. She wields more than two decades of PR and management experience to help small businesses and non-profits do just enough marketing to reach their goals in ways that make sense for them. In this episode, Amanda shares plenty of tips for figuring out whether that social media slog is paying off. You’ll discover the link between podcasting and social media, as well as the first steps to determining exactly how social media marketing serves your podcast—and how your podcast serves you—so you can make strategic decisions that drive success rather than drive you crazy. Hear Amanda’s insights on how essential social media really is to podcast marketing: What benefits are social media providing for your show?Where does podcasting fit in your marketing sandwich?What is your podcast’s consistent call to action?Should you consider moving your podcast to Substack? Links worth mentioning from the episode: Amelia Hruby’s podcast episode, “Should I host my podcast on Substack?”: https://www.softersounds.studio/softercast/should-i-host-my-podcast-on-substackEpisode 87, “Find Podcast Success While Doing Less”: https://www.organizedsound.ca/find-podcast-success-while-doing-less-episode-87/The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illnesss by Johnathan Haidt - https://bookshop.org/p/books/the-anxious-generation-how-the-great-rewiring-of-childhood-is-causing-an-epidemic-of-mental-illness-jonathan-haidt/20144236?ean=9780593655030&next=t&next=tEngage with Amanda: Get some podcast clarity for your marketing with Amanda: https://www.slowandsteady.studio/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: There's no shortage of distraction these days. We are digitally connected, and there's so much we can learn or be entertained by, especially from the world of social media. And today it's even more heightened because of all the research into how social media is playing a negative role in our mental health, and especially with kids growing up in this digital, like, hyper digital age. You know, recently, last year, there was Jonathan Haidt's wildly popular book called The Anxious Generation, how it connects social media to the epidemic of teen mental illness. Yet, as podcasters, we use social media without thinking much about it sometimes. We use it to promote our show. And if you have a business or organization that's tied to the podcast, that you need to talk about your message too, and it's all done on our screens, and it feels as if social media is the number one way to market the show, or sometimes even, like, the only way to market your show. So as a podcaster, we might think without social media, your message might sink without it. However, there really are alternatives. We marketed way before social media even existed. And so I've always thought, why can't we still market today like we did back in the day before social media existed? So on today's episode, we're talking about marketing without social media with Amanda Laird. Amanda is the Founder of Slow and Steady Studio and a marketing communications strategist. She has more than 20 years of experience in communications and PR and management, and now helps solopreneurs, small businesses, and nonprofit organizations do what she calls “just enough marketing to reach their goals their way”. And I love the idea of just enough marketing because I worked with her on one of her Clarity Sessions about two years ago. You know, my side of the story, which I tell briefly on the episode, is basically realizing how social media actually plays a role...
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    47 mins
  • Your Podcast As Your Own Media Platform - EP 90

    Your Podcast As Your Own Media Platform - EP 90
    Feb 10 2025
    What shifts in podcasting have you noticed in the last few months? In the first episode of 2025, Mary dives right into the changes we’ve seen in podcasting just since last fall. More and more hosts are leaning into partisan politics and using their shows to share their thoughts and concerns with a huge audience. This has further legitimized the industry, similar to when celebrities started to don the mantle of podcast host several years back. This mainstream growth has a real impact on your show, even if you aren’t interviewing Canada’s Prime Minister or the Democratic presidential candidate. Mary explores how you, as a podcast creator, can seize this opportunity to transform or elevate your show—ultimately your own media platform—to refresh stagnant formulas and revisit the most essential question: how does your podcast align with your values? Whether you’re brand new or years into podcasting, let’s think about: How podcasting becoming more mainstream affects you and your showHow you can lean into the shifts to bring a fresh perspectiveWhy you should use your podcast to control the message you want to spread Links worth mentioning from the episode: Find Podcast Success While Doing Less, Episode 87: https://www.organizedsound.ca/find-podcast-success-while-doing-less-episode-87/Canadian Prime Minister Justin Trudeau on facing impostor syndrome and taking criticism, Rethinking with Adam Grant: https://podcasts.apple.com/ca/podcast/canadian-prime-minister-justin-trudeau-on-facing-impostor/id1554567118?i=1000658497013Gratitude enhances health, brings happiness — and may even lengthen lives, Harvard Health: https://www.health.harvard.edu/blog/gratitude-enhances-health-brings-happiness-and-may-even-lengthen-lives-202409113071 Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: Although it's February, and this is my first episode back from my year end break. Welcome back. It feels like a lifetime ago because so much has changed in this short little bit of time from my last episode that I published in early December. It's amazing what a few months can do for you. And toward the end of last year, too, in episode 87, called Find Podcast Success While Doing Less, that episode is a good one to listen to before this one, because it's kind of a continuation or maybe like a little addendum to that episode. Where are you on your podcasting journey to make your podcast more integrated with what you do and your values, especially in today's world when, yeah, we're still trying to figure out what to do with less time, less money, less capacity, all of that sort of stuff. So if you haven't listened to episode 87 yet, make sure you go find that one and then continue on to this one. Because, yeah, the world has changed. It doesn't matter which part of the world you live in. And I usually don't get very political. This podcast isn't political at all. And I don't slide into that realm. But I feel like with everything that I do, whether that is my personal life, my podcasting life, my business life, everything is all intertwined. So what does that political landscape actually mean for podcasting as a whole? And then more specifically, what does it mean for your show? A few things, actually. So listen in. This is episode number 90 of the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Hey, welcome back to the show. Oh, my gosh. This is episode 90. [INTRO MUSIC ENDS] And as I usually start my year, I like to go back on, okay, what did I do on my podcast? What do I want to talk about this year? And things like that? And I realized I'm going into my sixth year of this particular podcast. I've done podcasting before with a different show, but this one, this is my sixth year for this. And that also means I'm going into my eighth year in my podcast production company. Who would have thought when I started this adventure? So thank you so much. Whether you are a longtime listener, whether you've known me from the beginning of my podcast production company or even before then, if I'm lucky ...
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    19 mins
  • Your Podcasting Questions Answered and a Year End Break - EP 89

    Your Podcasting Questions Answered and a Year End Break - EP 89
    Dec 9 2024
    How are your values guiding your voice, schedule, and future plans for your show? The holiday season is upon us, and that makes this the final 2024 episode of The Podcaster’s Guide to the Visible Voice! Throughout the year, Mary fields tons of questions about all things recording, speaking, and producing. So, here’s a round-up of some of the impossible-to-Google questions most podcast creators ask at some point. From embracing the volume of your voice to easy-to-implement recording hacks for guest episodes, wrap up your year and feel empowered to launch or continue your show in 2025 with these practical tips from a seasoned podcast strategist and voice coach. Get inspired for your upcoming podcast season: How to reframe the “professional” voice in podcastingConsider capacity: taking breaks as a solo creatorThe future expectations of adding videoEasy tips to take your recording process to the next level Listen to this year’s guest episodes: Accessibility in Podcasting for Hard-of-Hearing Listeners with Kellina Powell, Episode 88: https://www.organizedsound.ca/accessibility-in-podcasting-for-hard-of-hearing-listeners-with-kellina-powell-episode-88/Warm Up to a Healthier, More Confident Voice with Nic Redman, Episode 86: https://www.organizedsound.ca/warm-up-to-a-healthier-more-confident-voice-with-nic-redman-episode-86/Simplify Your Workflow to Keep Your Podcasting Passion Alive with Craig Constantine, Episode 84: https://www.organizedsound.ca/simplify-your-workflow-to-keep-your-podcasting-passion-alive-with-craig-constantine-episode-84/Start a Ripple Effect of Continuous Learning with Beth Cougler Blom, Episode 81: https://www.organizedsound.ca/start-a-ripple-effect-of-continuous-learning-with-beth-cougler-blom-episode-81/Making Accessibility Possible in Podcasting with Joel McKinnon, Episode 79: https://www.organizedsound.ca/making-accessibility-possible-in-podcasting-with-joel-mckinnon-episode-79/Why We Need To Highlight Our Humanity In Podcasting with Erin Moon, Episode 77: https://www.organizedsound.ca/why-we-need-to-highlight-our-humanity-in-podcasting-with-erin-moon-episode-77/Writing For Your Podcast with Shannon Kirk, Episode 75: https://www.organizedsound.ca/writing-for-your-podcast-with-shannon-kirk-episode-75/Crafting a Consistent Brand Story with Brigitte Bojkowszky, Episode 73: https://www.organizedsound.ca/crafting-a-consistent-brand-story-with-brigitte-bojkowszky-episode-73/Voice Health: Treat Your Podcasting Instrument With Care, Episode 85: https://www.organizedsound.ca/voice-health-treat-your-podcasting-instrument-with-care-episode-85/Organic Discovery for Podcasts, Episode 67: https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/Learn more about Spotify for Creators: https://creators.spotify.com/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: Over the course of the year, I get plenty of podcasting and audio or voice related questions, as you could guess from the work that I do. And like we've talked about on the podcast before, no question is a dumb question. Podcasting questions come up all the time. Whether they might be a bit more foundational, like, what mic do you buy? How do you record online, how do you get the best sound? Those are more technical questions, but for this episode I wanted to go beyond that, because if you can google it, does it really make for an interesting or exciting podcast episode? Probably not. So I wanted to get under those almost superficial layers. So as we wrap up the year, I'm going to answer three very common questions that I get a lot. And as always, touch upon your podcasting values as we close out this year. This is episode number 89, the last episode for 2024, on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Hey, thanks for listening to the show, but before we get to the questions, a little Q&A. I wanted to share a voice note with you first, from someone's voice story. [INTRO MUSIC ENDS] This is back in episode 85 about your voice health and treating your podcasting instrument ...
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    25 mins

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