How do you know if social media is really worth it? Social media inundates almost every aspect of our lives these days, from communicating with friends to deciding what to listen to, watch, or buy—all the way down the line to actually listening to, watching, and buying it. So, of course, many podcast creators worry that leaving social media behind is an enormous marketing faux pas. But what if it isn’t? Amanda Laird is the marketing pro behind Slow and Steady Studio. She wields more than two decades of PR and management experience to help small businesses and non-profits do just enough marketing to reach their goals in ways that make sense for them. In this episode, Amanda shares plenty of tips for figuring out whether that social media slog is paying off. You’ll discover the link between podcasting and social media, as well as the first steps to determining exactly how social media marketing serves your podcast—and how your podcast serves you—so you can make strategic decisions that drive success rather than drive you crazy. Hear Amanda’s insights on how essential social media really is to podcast marketing: What benefits are social media providing for your show?Where does podcasting fit in your marketing sandwich?What is your podcast’s consistent call to action?Should you consider moving your podcast to Substack? Links worth mentioning from the episode: Amelia Hruby’s podcast episode, “Should I host my podcast on Substack?”: https://www.softersounds.studio/softercast/should-i-host-my-podcast-on-substackEpisode 87, “Find Podcast Success While Doing Less”: https://www.organizedsound.ca/find-podcast-success-while-doing-less-episode-87/The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illnesss by Johnathan Haidt - https://bookshop.org/p/books/the-anxious-generation-how-the-great-rewiring-of-childhood-is-causing-an-epidemic-of-mental-illness-jonathan-haidt/20144236?ean=9780593655030&next=t&next=tEngage with Amanda: Get some podcast clarity for your marketing with Amanda: https://www.slowandsteady.studio/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: There's no shortage of distraction these days. We are digitally connected, and there's so much we can learn or be entertained by, especially from the world of social media. And today it's even more heightened because of all the research into how social media is playing a negative role in our mental health, and especially with kids growing up in this digital, like, hyper digital age. You know, recently, last year, there was Jonathan Haidt's wildly popular book called The Anxious Generation, how it connects social media to the epidemic of teen mental illness. Yet, as podcasters, we use social media without thinking much about it sometimes. We use it to promote our show. And if you have a business or organization that's tied to the podcast, that you need to talk about your message too, and it's all done on our screens, and it feels as if social media is the number one way to market the show, or sometimes even, like, the only way to market your show. So as a podcaster, we might think without social media, your message might sink without it. However, there really are alternatives. We marketed way before social media even existed. And so I've always thought, why can't we still market today like we did back in the day before social media existed? So on today's episode, we're talking about marketing without social media with Amanda Laird. Amanda is the Founder of Slow and Steady Studio and a marketing communications strategist. She has more than 20 years of experience in communications and PR and management, and now helps solopreneurs, small businesses, and nonprofit organizations do what she calls “just enough marketing to reach their goals their way”. And I love the idea of just enough marketing because I worked with her on one of her Clarity Sessions about two years ago. You know, my side of the story, which I tell briefly on the episode, is basically realizing how social media actually plays a role...
