Join me as I sit down with the innovative Gary Charles, whose journey from post-punk indie band member in late apartheid South Africa to electronic music pioneer offers a unique window into the evolution of music creativity. Gary's story is a compelling narrative of transformation—crossing from the analog world of traditional instruments to the digital realm of electronic sound-making tools. Those interested in the groundbreaking work of Aphex Twin or the LA beat scene will find Gary's approach to music production both fascinating and inspiring.

Gary shares his experiences navigating the vibrant techno scene in Berlin and the challenges of transitioning from band life to electronic music creation, using early software tools like Logic and Reason. This episode touches on his deep dive into sound art and his innovative use of AI and machine learning in music production—a passion that eventually led him to pursue a PhD. Beyond his personal projects, Gary is committed to teaching and collaboration, helping others discover their unique soundscapes and remixes.

Our conversation also grapples with the ethical implications of AI's role in music, examining the risk of cultural appropriation and the biases inherent in AI models. We question whether AI's ability to recreate music might stifle innovation and overlook cultural context. Gary provides insights into the monopolistic tendencies within the music industry and stresses the importance of community and cultural connections in music-making. This episode is a must-listen for those curious about the intersection of technology and cultural heritage in the modern music landscape.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

Discover how the CEO of Musosoup, Chris Sharpe, is transforming the music promotion landscape for independent artists and labels by offering affordable PR solutions and fostering meaningful industry connections. Chris shares his journey from gig promoter to innovative publicist, detailing how his dissatisfaction with traditional PR practices led to the creation of Musosoup—a platform designed to democratise music promotion and bridge the gap between artists and the media.

Www.musosoup.com

Join us as we explore the diverse tools available to both music creators and emerging journalists, highlighting how these platforms empower artists and bloggers alike. From Spot on Track to Hype Auditor, uncover essential resources that aid in navigating the industry, while understanding the thrill of discovering talent early in their careers. Chris and I delve into the importance of authenticity in content creation, the value of grassroots support, and the necessity of sustainable public relations strategies that benefit everyone involved.

Learn about the art of selecting tastemakers and the collaborative environment Musosoup fosters for bloggers and artists alike. We discuss the significance of presentation in gaining public exposure, the power of building evergreen content, and the role of strategic playlisting. This episode wraps up with a heartfelt appreciation for Musosoup's mission and the influential role it plays in supporting independent music creators. Join us for a conversation filled with insights, inspiration, and practical advice for navigating the dynamic world of music promotion.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

This episode explores essential music marketing strategies for independent artists aiming to elevate their brand and connect with audiences effectively. I briefly discuss funding options before moving onto the importance of enlisting freelancers and highlight the importance of platforms like Tone Den, Unhurd Music and Audiomack to assist artists in their marketing efforts.

• Understanding the importance of funding and art to marketing
• Benefits of freelance collaboration for marketing efforts
• Overview of Tone Den's social media marketing capabilities
• Highlighting the features of Unheard Music as an all-in-one tool
• The role of data in understanding audience trends
• Emphasising the importance of building deeper fan relationships
• A vision for the future of music marketing in an artist-centred ecosystem

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

In this episode, I interview Grammy-winning mix engineer James Auwarter, who shares his journey from aspiring musician to industry expert. Emphasising the importance of communication, collaboration, and technical skills, James offers practical advice for emerging artists and producers looking to elevate their work.

• James Auwarter's career path from trumpet to Grammy-winning engineer
• The critical role of effective communication with clients
• Understanding the significance of rough mixes and reference tracks
• Differences in working with independent artists versus major labels
• The evolution and importance of technology in music production
• Advice for emerging producers, songwriters, and artists on building a strong team
• The balance between high-quality gear and budget-conscious choices
• Insight on trial and error in the creative process and finding success in the industry

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

What if artists could revolutionise their storytelling and create deeper connections with their fans in this era of digital noise? Allow me to unravel the massive shifts in the industry, focusing on the rise of live audio and artist audiobooks. With a spotlight on Spotify's strategic moves, including acquisitions like Sonantic and Findaway Voices, we uncover how these developments could offer artists new authentic platforms to engage with Generation Z and meet their craving for genuine interactions amidst the rapid-fire world of short-form content.

In a lighter, whimsical twist, I throw a quirky idea into the mix, nurturing a sense of community and interaction among our listeners. Could it spark the next big trend or become a laugh-worthy anecdote at The Music Business Party? Your thoughts and feedback are not just welcomed but are crucial as we venture together into uncharted audio territories. Whether you're an artist, a music label, or a passionate enthusiast, buckle up for an episode that promises not just insights but a community-driven conversation about the future of music.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

Could fintech be the game-changer the music industry has been waiting for? Discover the intriguing insights of my previous guest, Keith Jopling, as we explore how financial technology is revolutionizing artist funding. This episode of The Music Business Buddy offers an eye-opening look at how fintech innovations are empowering artists to break free from traditional record label constraints as I explore new financial pathways that artists can now access which could radically alter the creative dynamics between artists and labels.

Join me for a compelling insight on the future of music funding and the challenges that record labels face as fintech gains ground. Let's delve into the internal dynamics of record labels, exploring how traditionalists might resist the change, and how artists can gain more control over their careers with fintech. This episode is essential listening for anyone fascinated by the evolving music industry landscape and the exciting possibilities fintech offers to musicians worldwide.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

Unlock the secrets to a thriving music career with the guidance of UK based music industry executive strategist Keith Jopling. The former global head of strategic intelligence at Spotify talks openly about his work as major label consultant, his time kickstarting the research brand MIDIA and his views on the future of the music industry. Uncover invaluable insights into achieving longevity in a rapidly changing industry, drawing inspiration from Keith's podcast, "The Art of Longevity," and his upcoming book. Explore the five essential routes to enduring success, from crafting hit records and classic albums to brand development, and learn how to transform challenges into opportunities for growth.

Emerging artists face the daunting task of standing out in a crowded marketplace, but fear not— my conversation with Keith offers strategies to conquer the anxiety of relevancy. Keith emphasises the power of a music manifesto; a guiding vision crucial for maintaining artistic integrity while navigating commercial demands. Learn from the journeys of artists like Keane and Harry Styles, and discover how to create a vibrant artistic identity that resonates with audiences.

The landscape of the music industry is evolving, with innovative funding models and licensing opportunities offering new paths to success. Dive into discussions on crowdfunding, creative partnerships, and the strategic use of AI technology to enhance artistic reach. Keith shares his experiences from Sony Music to Spotify, highlighting the importance of adaptability and foresight in a shifting industry. Whether you're an aspiring musician or a seasoned professional, this episode is your guide to maintaining balance and securing a prosperous future in the music world.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

Imagine being at the centre of a musical universe, where every note and beat needs to align perfectly with the artist's vision, yet allow for spontaneity and magic. That's the everyday reality for Martin "Magic" Johnson, an extraordinary musical director whose journey from drummer to esteemed director has equipped him with unparalleled insights into the world of live musical performances. Join us as Magic lifts the curtain on the vital role of a musical director, sharing how he deftly navigates the challenges of working with artists and producers to create seamless live shows, all while ensuring that the groove takes center stage.

Discover the art of musical preparation and organization as Magic reveals his secrets for orchestrating unforgettable live performances. His philosophy of fostering musical flexibility among band members while managing technical intricacies like playback rigs and backup systems serves as a blueprint for aspiring musical directors. Magic's knack for "fixing" musicians by selecting the right talent underscores the complexity of his role, where quick decision-making and a deep understanding of musical dynamics are crucial. We explore how his extensive background as a drummer and engineer informs his executive decisions, often made without direct artist consultation.

The conversation extends beyond music, touching on the logistical hurdles of touring and the unique perspective drummers bring to leadership roles. Magic shares his experiences with travel logistics, technology, and the evolving music industry landscape, offering invaluable advice for those eager to follow in his footsteps. He champions the importance of balancing technical proficiency with emotional instinct, highlighting the unpredictable moments that make live music special. Through Magic's stories and experiences, we get a glimpse into the heart and soul that drives unforgettable performances, reminding us that the true magic of music lies in its ability to connect and inspire.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com