What if I told you that every day in America, 11,400 people turn 65—and that behind those numbers lies one of the greatest untapped opportunities in real estate? We’re pulling back the curtain on a niche market hiding in plain sight: helping seniors and their families navigate the transition of a lifetime. Today, we’re joined by someone who has built a billion-dollar business doing exactly that.

Our guest is Dan Ihara, a true expert in senior relocation, generational wealth transfer, and what it means to bring real clarity and confidence to people facing big life changes. Dan’s story starts in Honolulu, winds through six career pivots, and lands in the field of real estate planning for older adults. Along the way, he’s not only closed more than 1,500 transactions—he’s also pioneered a model that leverages education, empathy, and a commitment to serving families across generations.

In this conversation, Dan breaks down his entire playbook—from building partnerships with retirement communities, to running high-impact seminars, to providing resources that make the process less overwhelming for everyone involved. If you’re searching for a way to stand out, serve a growing market, and do business with heart, Dan’s model is one to study. Let’s dive in and learn what it takes to become the family’s trusted real estate planner.

Resources:

• Connect with Dan Ihara and join the KW Real Estate Planner Community: https://linktr.ee/kwrep
• National Association of Senior & Specialty Move Managers: nasmm.org
• Watch Sue Adler’s episode: Command Your Market Through Seller Workshops & Build a Legacy W/ Sue Adler | The MREA Podcast (EP.71)
• Listen to Tim Heyl’s episode: https://podcasts.apple.com/us/podcast/43-go-small-to-go-big-with-tim-heyl/id1712458115?i=1000665020102
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We brought together two giants—Mel Robbins and Gary Keller—to unpack what it really means to let go and build a life that matters. Mel shares her “Let Them Theory,” challenging us to stop burning energy trying to control other people’s opinions or the market. The real shift? Your happiness is tied to your own actions, not anyone else’s.

Gary takes that idea and anchors it in the real estate world: you can’t control the market, your competition, or what people think of you. You can only control your own time, your lead generation, and your response to challenges. Both Mel and Gary agree—if you want a bigger business and a bigger life, let others do what they’re going to do, and focus on what’s actually in your control.

And when it comes down to it, the answer is always love. Love people as they are, build your business by helping others, and remember: the only thing stopping you is giving your power away.

Ready to live with more freedom and clarity? This episode is your invitation.

Resources:

• Read The Let Them Theory by Mel Robbins
• Read The Five Second Rule and The High 5 Habit by Mel Robbins
• Listen: 69. Crack the Code to Niche Video Ads on Social With Adam Hammodat
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Today, we’re pulling back the curtain with Hudson Santana, a powerhouse developer and agent whose team closes $150 million a year in the heart of Boston. Hudson’s journey is anything but typical. Growing up in the Amazon in Brazil, he made his way to Boston, started out bartending, and—thanks to a push from his wife—jumped into real estate. What sets Hudson apart isn’t just his volume, but also his knack for seeing potential where others see only what’s in front of them.

In this episode, Hudson shares how he built his business by becoming a master of spotting hidden value in properties, diving deep into zoning, and leveraging local knowledge to unlock profit others overlook. We get tactical about how you can start thinking like a developer—no deep pockets required—and how becoming the local expert on what’s possible (not just what exists) changes the game for your business and your wealth.

Hudson breaks down the systems, mindset, and everyday actions that led him from “just getting by” to building generational wealth, and how any agent can follow the same blueprint. If you’ve ever wondered how to take your real estate business from transactional to transformational, this is the conversation you don’t want to miss.

Resources:

• Santana Team – Hudson’s company
• Email Hudson at Hudson@SantanaTeam.com for his free Zoom class on development
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.