If you think you’ve heard everything there is to hear about annual business planning, think again. David Huffaker’s team makes north of $500 million in annual sales. That’s not by accident. David is our guest on the show today and he’s here to teach us his business plan models and formulas.

We go over the PACE planning (Primary, Alternate, Contingency, and Emergency Plan) and the LIVE budgeting model (Luxury, Investments, Vacations, Enough). Then, we cover how to set targets and caps for profit margins, expenses, cost of sale, and number of agreements. David even shares his math model around where leads come from and how those leads are distributed across Q1-Q4.

David is a math guy, but you don’t have to be. He explains his models in a down-to-earth way so you can directly apply them to your business plan. So listen up, and then go out and do the good work you do!

Resources:

• Listen to Episode 40. Creating a Luxury Experience at Any Price Level With Lysi Bishop
• Listen to Episode 07. Breaking Ceilings: Sarah Reynolds' Unconventional Real Estate Journey
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Taylor Swift has superfans all over the globe. So does Justin Bieber and Katy Perry. Do you know who helped them get those superfans? Brittany Hodak. Brittany is our guest on the podcast today.

Just like music stars, real estate professionals need superfans. It is not enough to get a repeat client or have a database full of contacts. You need people who are going to go out there and evangelize for you. Brittany’s new book “Creating Superfans” explains exactly how to make this happen.

On today’s show, Brittany walks us through the basics: Start with your story, understand your customer’s story, personalize everything, exceed expectations, and repeat.

Be sure to check out Brittany’s book, and the next time you see Taylor Swift, remember you can create superfans, too.

Resources:

• Read “Creating Superfans”
• Learn more at BrittanyHodak.com
• Subscribe to Brittany’s YouTube Channel
• Connect with Brittany on LinkedIn
• Follow Brittany on Instagram: @BrittanyHodak
• Connect with Brittany on Facebook
• Listen to Episode 29. Building Your Personal Brand With Rory Vaden
• Read “The Power of Moments”
• Read “The Platinum Rule”
• Read “The ONE Thing”
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Richard Schulman has something he calls the “Trader Joe’s rule.” It means that if he were to bump into any person in his database at Trader Joe’s, he’d be able to remember who they are, what kind of real estate they are interested in, and any past conversations they’ve had. That rule has led him to do $165 million in sales perennially, 100% based on referrals and relationships.

Richard joins the show today to share the system behind the rule and his dogged persistence in building relationships with his database.

We talk about spending time on relationship-building rather than money on marketing. Richard explains the power of a quick coffee with someone to become their friend and emphasizes the importance of providing value over making sales pitches.

People like to work with a friend they can trust. Richard gives us a masterclass on how to become that friend.

Resources:

• Learn more about The Promise Script by Mike Hicks
• Learn more about 10 Days of Pain by Ben Kinney
• Listen to Episode 25. Ben Kinney’s Three Real Estate Success Principles
• Submit your questions at MREAnotes.com
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.