What if I told you that every day in America, 11,400 people turn 65—and that behind those numbers lies one of the greatest untapped opportunities in real estate? We’re pulling back the curtain on a niche market hiding in plain sight: helping seniors and their families navigate the transition of a lifetime. Today, we’re joined by someone who has built a billion-dollar business doing exactly that.

Our guest is Dan Ihara, a true expert in senior relocation, generational wealth transfer, and what it means to bring real clarity and confidence to people facing big life changes. Dan’s story starts in Honolulu, winds through six career pivots, and lands in the field of real estate planning for older adults. Along the way, he’s not only closed more than 1,500 transactions—he’s also pioneered a model that leverages education, empathy, and a commitment to serving families across generations.

In this conversation, Dan breaks down his entire playbook—from building partnerships with retirement communities, to running high-impact seminars, to providing resources that make the process less overwhelming for everyone involved. If you’re searching for a way to stand out, serve a growing market, and do business with heart, Dan’s model is one to study. Let’s dive in and learn what it takes to become the family’s trusted real estate planner.

Resources:

• Connect with Dan Ihara and join the KW Real Estate Planner Community: https://linktr.ee/kwrep
• National Association of Senior & Specialty Move Managers: nasmm.org
• Watch Sue Adler’s episode: Command Your Market Through Seller Workshops & Build a Legacy W/ Sue Adler | The MREA Podcast (EP.71)
• Listen to Tim Heyl’s episode: https://podcasts.apple.com/us/podcast/43-go-small-to-go-big-with-tim-heyl/id1712458115?i=1000665020102
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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