In a world of constant disruption, how can businesses grow in a way that is both strategic and sustainable?

In this episode, I sit down with Heidi Hattendorf, an award-winning marketing executive and business strategist, to explore the future of authentic business growth.

With a career spanning Fortune 100 companies, high-growth startups, and innovative tech industries, Heidi has helped leaders simplify their marketing strategies, build impactful go-to-market plans, and scale profitably—all while staying true to their mission and values.

In this conversation, we explore:

✅ Why businesses fall into the "squirrel" trap—chasing quick wins instead of sustainable success
✅ The future of work and why fractional leadership is on the rise
✅ How AI and technology are reshaping industries (and why you don’t need to fear it)
✅ Why authentic marketing and leadership are more critical than ever
✅ Practical steps you can take today to build a business that thrives long-term

If you're a leader looking to grow your business without losing sight of what truly matters—your people, your purpose, and your impact—this is a must-listen conversation.

🎧 Tune in now to gain insights from Heidi’s wealth of experience and discover how to future-proof your success!