In this episode of the Difference Maker Revolution Podcast, hosts Jonathan, Steve, and Jeanine delve into the transformative power of understanding client needs and expectations in the photography business. They explore how a simple shift in mindset can lead to significant increases in sales and client satisfaction.

Key Topics Covered:

• Understanding Client Needs: Discover how to move beyond assumptions about what clients want and instead focus on what they truly desire. Jonathan shares insights on how one photographer doubled their sales by changing their approach.
• The Power of Asking Questions: Learn the importance of asking the right questions, such as "How many would you like?" to uncover additional opportunities for sales.
• Creating Meaningful Experiences: Steve discusses how to create personalized experiences for clients that resonate deeply, leading to more meaningful purchases.
• The Concept of 'Fries with That': The hosts draw parallels to McDonald's famous upsell question, illustrating how offering additional options can significantly boost revenue.
• Real-Life Success Stories: Hear about real photographers who have transformed their businesses by implementing these strategies, leading to increased revenue and happier clients.

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Welcome to this enlightening episode of the Difference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients.

Key Topics Discussed:

• Understanding Quality Clients: Discover what defines a quality client and how they can be created rather than found. Learn why every interaction matters and how to approach potential clients with an open heart and mind.
• The Importance of Listening: Jeanine emphasizes the need to truly listen to clients, asking the right questions to uncover their emotions and desires. This connection is crucial for creating memorable experiences that resonate deeply.
• Building Lasting Relationships: The hosts discuss the significance of forming ongoing relationships with clients, turning them into raving fans who return for multiple sessions. This approach not only enhances client satisfaction but also boosts referrals.
• Creating Priceless Experiences: Learn how to elevate your photography services by focusing on the emotional value of your work. The discussion highlights how to help clients see the worth in their experiences, leading to greater investment in your services.
• Marketing with Purpose: Understand how effective marketing is about initiating conversations that reflect your ideal client's values. The hosts share insights on how to attract the right audience through authentic engagement.

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution Podcast, Jonathan, Jeanine, and Steve discuss effective marketing strategies for Valentine's Day, emphasizing the importance of planning and utilizing client appreciation events. They explore the balance between evergreen marketing and event-driven promotions, highlighting how to engage clients and encourage sales during special occasions. The conversation also touches on last-minute marketing tactics and the significance of nurturing client relationships throughout the year.

Key Takeaways:

• Evergreen Marketing: Learn the importance of establishing a consistent marketing strategy that runs year-round. Jonathan emphasizes that evergreen campaigns should be the foundation of your marketing efforts, allowing you to attract clients continuously.
• Event-Driven Triggers: Discover how to effectively use holidays like Valentine's Day as marketing triggers. Steve discusses how reminding clients of upcoming events can encourage them to make purchases they might otherwise delay .
• Last-Minute Marketing: With Valentine's Day just around the corner, the hosts share strategies for targeting last-minute shoppers, particularly men who may need a gentle nudge to buy gifts .
• Client Appreciation: Jeanine highlights the significance of showing appreciation to your clients through special events and promotions, which can lead to increased loyalty and referrals .
• Utilizing AI Tools: The episode discusses how tools like ChatGPT can help you quickly create marketing content, even if you're short on time .

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!

Key Takeaways:

• Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common pitfalls photographers face when setting prices and how to avoid them.
• The Starving Artist Syndrome: Ronan challenges the notion of the "starving artist" and emphasizes the importance of valuing your work and the difference it makes for clients.
• Three Main Mistakes: The team outlines the three critical mistakes photographers make regarding pricing and how to correct them.
• Confidence in Pricing: Discover how confidence plays a pivotal role in pricing your services. Steve shares insights on how clients borrow confidence from photographers and how this affects sales .
• Using a Pricing Calculator: The hosts introduce a unique pricing success calculator designed to simplify the pricing process, ensuring you account for all costs and maintain profitability.
• Building a Sustainable Business: Learn how to align your pricing strategy with your business goals, ensuring you can sustain and grow your photography business while delivering exceptional value to your clients.

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution podcast, the team discusses the evolution of sales and client experience in photography. Jeanine shares her journey of transforming the design consultation process, emphasizing the importance of efficiency and client satisfaction. The conversation covers the significance of utilizing technology, such as Pro Select and Lightroom, to enhance the client experience and streamline the workflow. The team also highlights the impact of fast delivery on client expectations and referrals, culminating in an announcement for an upcoming sales success challenge.

Here’s What You’ll Hear in This Episode:

✅ Why sales should prioritize enhancing the client experience.

✅ The power of same-day design consultations – how speed and efficiency drive higher conversions.

✅ Streamlining your workflow – editing and culling techniques that save hours without sacrificing quality.

✅ Leveraging AI & ProSelect to elevate the sales process and deliver a premium client experience.

✅ Understanding the psychology of why clients buy and aligning your conversations with their emotions.

✅ How faster turnaround times lead to higher referrals and stronger client retention.

✅ Tips for creating a positive experience for children, helping to ease parents’ stress.

✅ A sneak peek into the upcoming Sales Success Challenge – an event designed to skyrocket your business growth!

🎧 Tune in now and take your photography business to the next level!



Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of The Difference Maker Revolution Podcast, join Ronan, Jonathan, Jeanine, and Steve as they dive into the vital role of sales in business. Reflecting on their holiday season experiences, they share how these insights are shaping their business plans for the year ahead.

The discussion highlights the importance of understanding client needs and tapping into the emotional side of sales, beyond just products. The team reveals actionable strategies for improving client experiences, boosting sales, and fostering strong team dynamics. Plus, they announce an exciting sales success challenge to help sharpen sales skills and grow businesses, all while looking to achieve more in 2025.

What You’ll Learn:

• How to increase average order value and create a transformative client experience.
• 
  
• The psychology of sales: why clients buy and how to serve them better.
• 
  
• Breaking free from pricing fears and empowering your team to deliver exceptional service.
• 
  
• The emotional connection behind photography: selling transformation, not just products.
• 
  
• Practical tips for nurturing your team and leveraging their talents for higher sales.
• 
  
• The importance of aligning client conversations with their unique stories and needs.
• 
  
• Sneak peek into the upcoming Sales Success Challenge, designed to skyrocket your business growth.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• 
  
• Increase conversions with ideal clients.
• 
  
• Build long-term client relationships.
• 
  
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• 
  
• Jonathan Ryle: Photography marketing funnel specialist.
• 
  
• Steve Saporito: Serial portrait studio owner and photography educator.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jonathan, and Steve dive into the crucial topic of understanding what clients truly value in photography. They unpack the disconnect between photographers’ focus on technical perfection and what clients are actually seeking—emotional connection and meaningful images.

The conversation addresses the frustration many photographers feel when clients don’t seem to “value” their work and reframes this as an opportunity to educate and connect with clients on a deeper level. The team explores practical strategies for creating images that resonate emotionally, teaching clients to see the value in your work, and how this approach can lead to increased sales and lifelong clients.

Key discussion points include the importance of storytelling in consultations, techniques for cropping and culling photos to match client desires, and why photographers must focus on understanding the purpose behind each session.

• The gap between photographers’ technical focus and clients’ emotional needs.
• Why storytelling is essential in design consultations and sales.
• How to identify what clients truly value about their families and themselves.
• Practical techniques for cropping and culling to enhance emotional impact.
• Why detail shots are as important as full portraits in creating a connection.
• Treating clients like judges—what does validation really mean?

Take the first step toward creating a photography business that makes a difference. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr

and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing

In this episode of The Difference Maker Revolution, Ronan and Steve dive into the transformative power of integrating client financing into business strategies. They explore how offering financing can boost revenue, improve client satisfaction, and create a win-win for businesses and customers alike.

Key topics include the critical role of confidence in pricing, understanding the psychology of client spending, and why ethical financing can lead to long-term client relationships. The conversation also covers common pitfalls when offering financing and practical ways to navigate them.

This episode is packed with actionable insights for business owners, especially photographers, looking to maximise client spend without sacrificing trust. Whether you’re considering offering financing for the first time or looking to refine your approach, this episode will give you the tools and mindset to succeed.

Key Discussion Points:

• The impact of financing on increasing average client spend.
• How to confidently price your services and build financing into the structure.
• Why ethical practices create long-term, referral-driven success.
• When and how to introduce financing in the client journey.
• Avoiding common mistakes when using third-party finance companies.
• Turning additional financing costs into profit through strategic pricing.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.