• Pricing Made Simple

  • Feb 3 2025
  • Length: 34 mins
  • Podcast

  • Summary

  • In this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!

    Key Takeaways:

    • Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common pitfalls photographers face when setting prices and how to avoid them.
    • The Starving Artist Syndrome: Ronan challenges the notion of the "starving artist" and emphasizes the importance of valuing your work and the difference it makes for clients.
    • Three Main Mistakes: The team outlines the three critical mistakes photographers make regarding pricing and how to correct them.
    • Confidence in Pricing: Discover how confidence plays a pivotal role in pricing your services. Steve shares insights on how clients borrow confidence from photographers and how this affects sales .
    • Using a Pricing Calculator: The hosts introduce a unique pricing success calculator designed to simplify the pricing process, ensuring you account for all costs and maintain profitability.
    • Building a Sustainable Business: Learn how to align your pricing strategy with your business goals, ensuring you can sustain and grow your photography business while delivering exceptional value to your clients.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    • Generate highly targeted leads.
    • Increase conversions with ideal clients.
    • Build long-term client relationships.
    • Create consistent, predictable revenue.

    This show is hosted by industry experts:

    • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
    • Jonathan Ryle: Photography marketing funnel specialist.
    • Steve Saporito: Serial portrait studio owner and photography educator.
    • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.


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