Daniel Mee returns to share how he transformed his gym’s revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn’t just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen.

- How shifting to a high-ticket front-end changed revenue streams.
- The unexpected downsides of a 12-week premium offer.
- Why gym owners must rethink their pricing strategy for long-term success.
- The challenge of raising prices—and how to do it right.
- Building a business that grows without sacrificing freedom.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.

Key Highlights

- Why renting space to PTs limits your gym’s growth potential.
- How Lewis scaled to £50K/month with a hybrid gym model.
- The key differences between open gym, 1-1 PT, and online coaching.
- Why controlling the client experience leads to higher retention.
- The small tweak that made his gym 10X more profitable.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial

https://www.instagram.com/charliehorton

In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you’re looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice.

Key Highlights

- Why personalisation is key to trial-to-member conversion.
- Crafting 30-day trials that maximise retention.
- How organic content and engagement drive local gym growth.
- Overcoming the challenges of scaling a gym business.
- The importance of cost control for member satisfaction.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

https://www.instagram.com/mrbenjamindavis

Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription.

In this episode, Toby, FMA’s paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we’ll uncover the strategies that can transform your ad performance and increase your ROI. Whether you’re a gym owner or online coach, these actionable tips will change how you approach paid ads forever.

Key Highlights:

• Why higher prices drive better ad performance.

• The difference between warm leads and Meta leads.

• The sales skills you can’t afford to ignore.

• How to interpret key metrics in your ad dashboard.

• Create a marketing calendar that keeps leads flowing.

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

#onlinecoaching

https://www.instagram.com/imdanmoore

Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales

What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA’s Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site’s rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business.

Key Highlights

- How Dan grew to £70k/month with 30% profit margins.
- The systems that let him step out of daily operations.
- Why defining roles for staff creates scalable growth.
- Breaking down Dan’s expenses and profit strategies.
- How to align your business model with your long-term goals.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

00:00:00 - Introduction
00:00:04 - The Journey of Dan Moore
00:00:17 - Breaking Down the Business
00:00:45 - The Evolution of the Business
00:01:30 - The Business Model
00:02:04 - The Role of the Owner
00:03:04 - The Importance of Revenue
00:08:45 - The Business Structure
00:10:33 - The Financial Breakdown
00:12:53 - The Ratios for Profit
00:16:19 - The Growth of the Business
00:17:32 - Personal Financial Goals
00:18:59 - Business Strategy
00:20:45 - Intermission and Advertisement
00:21:13 - Discussion on Membership and Attrition Rate
00:22:19 - Discussion on Expansion and Second Location
00:22:59 - Discussion on Roles and Responsibilities
00:25:43 - Discussion on Marketing and Sales
00:27:10 - Audience Questions
00:29:46 - Conclusion

https://www.instagram.com/charliehorton
https://www.instagram.com/lukebrobinson_

In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA’s Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions.

Key Highlights:
Why your sales process needs precision and efficiency.
How to pinpoint your ideal prospects with accuracy.
Unlocking the right sales tactics for gym owners and coaches.
The key to scaling your gym business through better sales.
Why mastering sales fundamentals is non-negotiable for growth.

If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

00:00:00 - Introduction
00:00:03 - Offering a Free Resource
00:00:27 - Introduction to the Episode
00:00:39 - Case Study: Luke's Sales Coaching
00:01:01 - Breakdown of Mitch's Sales Process
00:02:04 - Discussion on Sales Consistency
00:03:24 - Mitch's Reflection on Sales Process
00:04:19 - Discussion on Sales Conversion
00:06:13 - Increasing Sales Volume
00:08:27 - The Importance of Self-Analysis
00:11:27 - Chris's Sales Experience
00:15:11 - Chris's Reflection on Farming
00:16:22 - The Concept of Farming in Sales
00:16:49 - Understanding Hunting and Farming in Sales
00:19:03 - The Importance of Farming Leads
00:19:37 - The Value of Old Leads
00:20:43 - The Workflow of Priorities
00:22:40 - Objection Handling Exercise
00:23:00 - Overcoming Objections
00:26:49 - Handling 'I Need to Think About It' Objection
00:29:58 - Q&A: Low Pickups
00:32:12 - The Importance of Consistency in Sales
00:32:52 - Closing Thoughts
00:32:56 - End of Discussion

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

https://www.instagram.com/craigmasseycoach
https://www.instagram.com/charliehorton

In this episode, Craig Massey, Head of Education at PFCA, dives into what it truly means to be a coach. Beyond the surface-level practices of sets, reps, and trends. Craig reveals the deeper layers of coaching philosophy, principles and practices that define lasting client relationships. Discover why relating to clietns is essential, the art of coaching as a craft, and how gym owners can create a coaching first culture that drives business growth.

Key Highlights
- Why your coaching should start with philosophy, not practice.
- The three pillars of effective coaching: philosophy, practices and principles.
- How to balance commun ity impact with personalisation in training.
- The art oif investigating, integrating, and influencing as a coach.
- How coaching as a craft redefines gym culture and client retention

To find out more about Fitness Marketing Agency and how we can help your fitness business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

If you want to check out The PFCA, Industry-Lead Education For New And Established Fitness Professionals Who Want To Upgrade Their Skills, Have More Impact And Build A Thriving, Profitable Career... Use this link: https://www.thepfca.com/