The Fitness Marketing Agency Podcast

By: Fitness Marketing Agency Limited
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  • Summary

  • The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
    2023
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Economics Hygiene & Healthy Living Leadership Management & Leadership
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Episodes
  • How This Gym Grew Revenue by 30% Without More Members

    How This Gym Grew Revenue by 30% Without More Members
    Feb 12 2025

    Daniel Mee returns to share how he transformed his gym’s revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn’t just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen.

    Key Highlights:

    - How shifting to a high-ticket front-end changed revenue streams.
    - The unexpected downsides of a 12-week premium offer.
    - Why gym owners must rethink their pricing strategy for long-term success.
    - The challenge of raising prices—and how to do it right.
    - Building a business that grows without sacrificing freedom.

    This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

    #fitness
    #marketing
    #gym
    #fitnessmarketingagency
    #gymowner
    #personaltrainer
    #fitnessbusiness
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    1 hr and 34 mins
  • Scaling Past 50k/Month: Lessons from a Gym Owner

    Scaling Past 50k/Month: Lessons from a Gym Owner
    Feb 5 2025

    Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.

    Key Highlights

    - Why renting space to PTs limits your gym’s growth potential.
    - How Lewis scaled to £50K/month with a hybrid gym model.
    - The key differences between open gym, 1-1 PT, and online coaching.
    - Why controlling the client experience leads to higher retention.
    - The small tweak that made his gym 10X more profitable.

    This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

    With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/

    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

    Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell

    #fitness
    #marketing
    #gym
    #fitnessmarketingagency
    #gymowner
    #personaltrainer
    #fitnessbusiness
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    1 hr and 28 mins
  • From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members

    From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members
    Jan 31 2025
    In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam’s story is a must-listen for gym owners and online coaches. Key Highlights: - How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency fitness#marketing#gym #fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness 00:00:00 - Introduction 00:00:05 - Liam's Journey to Fitness Business 00:00:49 - Sponsorship Message 00:01:43 - Interview Begins 00:01:54 - Liam's Early Career and Challenges 00:10:59 - Starting a Bootcamp 00:12:59 - Struggles with Business Growth 00:15:26 - Joining FMA 00:19:02 - Risk Taking in Business 00:19:45 - The Importance of Community in Business 00:21:01 - Transitioning from Bootcamps to Small Group Training 00:21:50 - Adapting to Change and Overcoming Challenges 00:22:57 - The Power of Personal Sales Ability 00:30:07 - The Art of Conversation in Sales 00:34:26 - The Importance of Following a Sales Structure 00:34:56 - Delegating Sales and Achieving High Conversion Rates 00:36:02 - The Necessity of Calling Leads 00:37:59 - Persistence in Sales 00:38:23 - Importance of Resilience and Focus 00:38:44 - Securing a Contract 00:39:47 - The Power of Persistence 00:39:59 - The Value of Leads 00:40:22 - Building a Successful Business 00:40:57 - The Importance of Conversion Rate 00:42:10 - Building a Business from Scratch 00:42:16 - The Revenue Breakdown 00:42:29 - Searching for a New Venue 00:45:51 - The New Venue 00:50:45 - Investing in the Facility 00:52:12 - Raising Funds for the Facility 00:54:18 - The Ambassador Program 00:54:55 - The Ambassador Membership 00:55:23 - Securing Initial Investments 00:56:11 - Raising More Funds 00:56:51 - Securing the Funds 00:57:01 - Waiting for the Funds 00:57:24 - Reflection on Past Financial Challenges 00:57:43 - The Ambassador Program 01:02:59 - Reflection on the Journey 01:05:09 - Challenges in Building the Gym 01:09:57 - Overcoming Challenges 01:11:56 - The Gym's Layout 01:13:35 - Key Advice for Success 01:13:40 - Creating a Motivating Environment 01:14:20 - Facility Layout and Design 01:14:30 - Training Studio and Space Utilization 01:15:16 - Timetable and Group Sessions 01:15:43 - Pre-Launch and Target Signups 01:17:10 - Marketing and Sales Strategy 01:19:01 - Creating a Unique Gym Experience 01:21:45 - Importance of Details in Facility 01:23:03 - Membership Growth and Revenue 01:24:57 - Initial Thoughts 01:25:05 - Challenges in Launching a New Facility 01:25:20 - Planning for Future Expansion 01:25:47 - Considering Outdoor Space and Aesthetics 01:26:09 - Budgeting and Future Plans 01:26:52 - The Importance of Location and Future Expansion 01:28:22 - Balancing Business Growth and Personal Happiness 01:30:02 - The Joy of Coaching and Running a Business 01:31:23 - Final Thoughts and Appreciation
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    1 hr and 32 mins

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