• Hey, Have You Heard About Video?
    Nov 27 2024

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    Kathi and Mike are happy that more dealers are talking about the power of video, even if it’s nearly 15 years after we began urging dealers to welcome it.

    Mike’s blog post: Sales Management by C.P.A.

    The Jam: About a Young Idea

    “Modern music, emphasis on Mod. The Who kissed by Motown with a dash of the Clash.”

    The Jam: Beat Surrender

    The Style Council: Long Hot Summers documentary

    Mystify: Michael Hutchence 2019 doc, RIP 11/22/97

    Netflix: Tex Mex Motors

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    4 mins
  • Social Media: ​​Whose Feed Is It Anyway?
    Nov 22 2024

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    Kathi returns from a great Used Car Week conference and shares a few tidbits.

    Then, we spend most of our time discussing this trend of companies forcing their staff to share and promote their employer on their personal social media feeds…without compensation.

    Ed Zitron’s Web Summit Remarks: Ed Zitron - Why Are All Tech Products Now Shit?

    Duran Duran: Duran Duran - EVIL WOMAN (Live from Madison Square Garden)

    Jason Kelce and Stevie Nicks: Jason Kelce and Stevie Nicks have topped the iTunes holiday songs chart

    Ted Turner docuseries: Call Me Ted

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    50 mins
  • This Had to Be Said About Automotive Influencers
    Oct 30 2024

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    Kathi and Mike take a detour from our regular topics to call out hate. Neither of us can stand what we witnessed at Madison Square Garden over the weekend and we feel we must speak up. Both of us were shocked to see a so-called automotive influencer on the stage spewing hate, whether or not he says he wasn’t does not change what we witnessed.

    We’ve crossed a line, folks and it’s time to get back to civility both in our discourse and in how we treat our fellow humans. We are all in this together.

    Music segment:

    Oingo Boingo: Dead Man’s Party

    Oingo Boingo | Live at US Festival ’83 | May 28, 1983

    Podcast recommendation: Politickin' with Gavin Newsom, Marshawn Lynch, and Doug Hendrickson
    An unexpected collaboration: California Governor Gavin Newsom, Super Bowl Champion Marshawn “Beast Mode” Lynch, and their friend and agent Doug Hendrickson are Politickin’.

    Gavin Newsom like you’ve never heard him and Marshawn Lynch exactly how you’d expect him.

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com

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    46 mins
  • Prabhakar Raghavan Killed Google Search As We Know It
    Oct 23 2024

    👉Sign up for Kathi’s newsletter here👈

    Both of us are sad. The open web is no longer and while it’s not just his doing, Google’s Head of Search, Prabhakar Raghavan was certainly the catalyst to its demise. Organic traffic as we know it is gone. Yes, posts and information from actual experts has been replaced by SEO spam, spam bots and the “AI Overview” that is wrong 44% of the time on financial queries.

    Ed Zitron wrote about Mr. Raghavan’s demotion and it’s worth your time.

    Music segment:
    The Specials: 45 year old October 19, 1979. Produced by Elvis Costello.

    Sisters of Mercy
    Dave Vanian - The Damned
    Will and Harper
    Lincoln Lawyer new season

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    46 mins
  • AI Mods, Restomods and The Beverly Hillbillies
    Oct 16 2024

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    Kathi and Mike discuss the latest issues with Threads’ AI moderation, which has gone “CRACKERS” and rings the same bell as the experience Kathi continues to have with Facebook/Meta ads. We are tired of billionaire tech-bros.

    Social Selling is still a great way to generate your own leads.

    Classic Cars of Beverly Hillbillies

    George Barris: Car designer to the stars and to TV! Beverly Hillbillies, Monkeymobile, KITT, Batmobile, Munsters, Starsky+Hutch Torino, Natl Lampoon’s Vacation Wagon Queen Family Truckster and more!

    Music segment:

    Ultravox at Live Aid 1985: Vienna This is the most underrated performance from Live Aid, especially since he had to go on early in the morning! These vocals are incredible. Seen by 40% of the global population at the time.

    Ultravox at Live Aid 1985: Reap The Wild Wind Midge Ure really does something wonderful. Sick with a high fever, he sings, among others, this piece all by himself doing even the backing vocals to the best of his ability.

    Ultravox at Live Aid 1985: Dancing With Tears In My Eyes Another monumental song - underrated and underappreciated performance of Live Aid. A beautifully haunting song, thank you Midge Ure.

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    41 mins
  • Building a Customer-First Culture in Car Dealerships
    Oct 9 2024

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    What did we do before social media to build a customer-centric culture? How did we get potential buyers to know about how unique the dealership was...and why customers should buy from us?

    Mike shares a real-life experience (that’s totally doable today) of surprising and delighting a customer so much that her coworkers became customers!

    Kathi shares the secret to her customer-first culture that grew the store’s business to #1 in sales, service, parts and CSI.

    In the music segment:

    45 years since Joy Division’s “Transmission”

    Here’s a clip: Joy Division - Transmission [OFFICIAL MUSIC VIDEO]

    Documentary: Will and Harper (major thumb’s up!)

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    50 mins
  • Facebook Ads Support Black Hole: Where Help Goes to Die
    Oct 2 2024

    👉Sign up for Kathi’s newsletter here👈

    We promised you an update in the ongoing Facebook ads issues that Kathi (and others) are having and while it’s utterly disappointing, you won’t be disappointed in the story/update. If you’re having ad issues, we’d love to hear from you.

    Then, the Wordpress framework runs over 40% of the world's websites (including Kruse Control's and others that Kruse Control manages). WPEngine (a website hosting company) and Wordpress.org are wrapped up in a skirmish inflamed by Matt Mullenweg (CEO of Automattic, who also runs the nonprofit Wordpress.org) It turned into a pretty embarrassing unforced error for Mr. Mullenweg.

    Music segment:
    October 1984 had some great albums!
    Also:
    Kris Kristofferson On Dating Barbra Streisand | David Letterman
    Bono recorded a tribute message in Kristofferson’s honor on the U2 Twitter account.

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    42 mins
  • How Car Dealers Are Failing Customers
    Sep 27 2024

    👉Sign up for Kathi’s newsletter here👈

    Not only are some dealers failing customers but they are failing themselves. The things we are witnessing now - the behaviors and lack of oversight - can only lead to trouble.

    We went a little long on this episode but it’s a subject that is near and dear to us as car people.

    Music segment:

    Everything But The Girl - lead singers bday

    “Take Me”

    Stevie Nicks on SNL

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com


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    1 hr