The following is a BONUS EPISODE recorded by the Exposure Ninja team.

---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google.

We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year.

AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google.

In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025.

Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025.

Get the show notes:

https://exposureninja.com/podcast/extra-046/

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠

How Digital Advertising Works in 2025

⁠⁠https://exposureninja.com/podcast/343/⁠⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠⁠https://exposureninja.com/podcast/extra-044/

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy.

We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy.

In this episode, I'll cover:

1. Why matching searching intent perfectly has increased in importance

2. Why expert-backed, fact-checked content continues to rank top

3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT

4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings

Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025.

Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠https://exposureninja.com/podcast/345/⁠

Watch this on YouTube instead:

⁠https://exposure.ninja/top-google-2025⁠

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠

How Digital Advertising Works in 2025

⁠⁠⁠https://exposureninja.com/podcast/343/⁠⁠⁠

COPY Hims’ $60M/Month Marketing Strategy

⁠https://exposureninja.com/podcast/344/⁠

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant.

----------

Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses.

We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend.

Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand.

In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough.

Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

https://exposureninja.com/podcast/extra-045/

Watch this on YouTube instead:

https://exposure.ninja/paid-search-2025

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠

How Digital Advertising Works in 2025

⁠https://exposureninja.com/podcast/343/⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-044/