The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant.

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Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses.

We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend.

Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand.

In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough.

Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

https://exposureninja.com/podcast/extra-045/

Watch this on YouTube instead:

https://exposure.ninja/paid-search-2025

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠

How Digital Advertising Works in 2025

⁠https://exposureninja.com/podcast/343/⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-044/