Episodes

  • Google Writes Better Meta Descriptions Than You

    Google Writes Better Meta Descriptions Than You
    Feb 23 2025

    E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up.

    So does this mean you should stop writing meta descriptions?

    Deeper analysis reveals why Google’s meta descriptions are better and gives clear direction on what to do for your SEO - to beat your competitors and rank higher in the SERPS.

    If you want to dominate Google and get tons of organic clicks from qualified visitors, this episode tells you what to do.

    💚 Source: https://seosherpa.com/seo-experiments/

    🤖 Data-nosnippet HTML attribute: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr

    🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to Meta Descriptions
    01:22 Importance of Click-Through Rates
    01:58 Google's Auto-Generated Descriptions vs. Custom Meta Descriptions
    02:40 Experiment Details and Results
    03:47 Takeaways and Advice
    05:24 SEO Strategy: Targeting Keywords
    08:45 Compact Keywords
    10:24 Conclusion and Podcast Wrap-Up

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #gotomarketing #searchengineoptimization #webdevelopment
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    11 mins
  • The BIGGEST Drivers of Newsletter Growth - $20,000/Month

    The BIGGEST Drivers of Newsletter Growth - $20,000/Month
    Feb 22 2025

    E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter.

    He shares the biggest drivers of newsletter growth, what’s most and least important, and how to monetize a newsletter to get more consulting or agency clients. This is what he’s learned after 447 consecutive weeks sending his newsletter out.

    Then I share Ali Abouelatta’s advice on newsletter growth. Ali is a Product Manager at Duolingo and notices other things that people don’t.

    Ali shares the best email subject lines, how much sending day/time matters, and the best newsletter frequency.

    There’s a ton of value in this one, you’re going to love it.

    🫶 Sources:

    Using a newsletter to build a $20k/mo consulting business - https://www.indiehackers.com/post/services/using-a-newsletter-to-build-a-20k-mo-consulting-business-lGGrUaJbo0cdgTV0zkbl

    Things that matter for growing a newsletter - https://read.first1000.co/p/things-matter-for-growing-a-newsletter

    🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to Newsletter Monetization
    01:09 Using a Newsletter to Build a $20,000/Month Consulting Business
    05:02 Tips for Growing a Newsletter
    06:11 Strong Newsletter Strategies
    09:36 Ali Abouelatta - Things That Matter for Growing a Newsletter
    12:49 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #newslettermarketing #emailmarketing #personalbranding
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    13 mins
  • How we made $120,260 in 3 weeks of launching our SaaS

    How we made $120,260 in 3 weeks of launching our SaaS
    Feb 21 2025

    E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks.

    In this, we’ll cover:
    - How they got the idea to build this SaaS
    - How they got beta users and validated the idea
    - What channels they used to drive visitors to their website
    - Why they decided to do a lifetime deal (LTD) and how they did it without Appsumo
    - The best practices of running a lifetime deal campaign
    - Traffic stats, revenue figures, and everything in between is revealed

    Buckle up and get a cup of coffee because this is going to be a deep and interesting one ☕️🤓

    ⭐️ Source: https://www.indiehackers.com/post/how-we-made-120-260-in-3-weeks-of-launching-our-saas-d4e5d1f8fb

    🖥️ List of 1,000 Slack Communities: https://standuply.com/The_List_of_1000_Slack_Communities_by_Standuply.pdf

    🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:39 Overview of Usermaven's Journey
    01:19 The Birth of Usermaven
    02:28 Building the Initial Product
    03:16 Challenges with Existing Tools
    04:12 Beta Users and Validation
    05:38 Driving Traffic to Beta Access
    06:26 Utilizing Social Media and Communities
    07:55 Exploring Other Platforms for Beta Users
    10:39 Public Launch Strategy
    11:41 Executing the LTD Campaign
    14:13 Marketing and Revenue Generation
    17:40 Post-LTD Campaign Growth
    18:57 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #saasmarketing #indiehackers #ycombinator #startups
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    21 mins
  • Seeing if my SEO pages work with Grok 3 DeepSearch

    Seeing if my SEO pages work with Grok 3 DeepSearch
    Feb 20 2025

    E596: First, I test if the new Grok 3 and Grok 3 DeepSearch are recommending my SEO pages for my keywords. I also test ChatGTP and other AI chatbots.

    Then, I share my favorite short-term quick-win marketing methods vs. my favorite long-term evergreen marketing methods.

    I give examples of launching on Product Hunt and BetaList and even come up with a new, easy way to create a viral linkable asset.

    🚀 “How Much Traffic, Users, and Backlinks Does Product Hunt Bring? Results From 5 Successful Launches.” - https://edwardsturm.com/articles/product-hunt-results/

    💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to Grok 3's DeepSearch Feature
    00:22 SEO Success Story: NYC Website Migration
    01:12 Bottom of Funnel SEO
    02:16 AI Chatbots and SEO: A Perfect Match
    03:32 Top of Funnel vs. Bottom of Funnel SEO
    05:28 Short-Term vs. Long-Term SEO Strategies
    07:31 Quick Wins: Product Hunt and Social Video
    10:10 Case Studies: Successful Product Launches
    14:59 Social Video: Finding Replicable Formats
    19:43 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #seotips #searchengineoptimization #digitalmarketing #startups
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    21 mins
  • The Most Reliable Growth Hack for SaaS

    The Most Reliable Growth Hack for SaaS
    Feb 19 2025
    E595: Growing a business requires countless small wins that add up to some very big victories. But there is one change that REALLY moves that needle. It doesn’t just move the needle, it crushes it. And what might that one little change be? Your price. Double it. That’s right, double your price. You see, we have a nasty habit of undervaluing our services. This is especially true for first-time SaaS entrepreneurs. Most of us are down-right SCARED to price our product. Who am I to ask for so much? And if I ask for less, I’ll get more customers! So, you end up pricing your product at $10/month. Wrong, wrong, wrong, so completely and utterly wrong. If you haven’t tested different prices yet, the odds are incredibly high that you’ve under-priced your services. This isn’t just hurting you, it’s also hurting your customers. You’re doing your customers a disservice if you don’t charge them enough. Yup, you’re hurting your customers. Why? Two reasons. 1) Reason Numero Uno With lower margins, you’ll have less cash to invest back into the business. This means a worse product, worse service, and customers that don’t receive as many benefits from you as they could. There is absolutely nothing wrong with charging more, especially if you pile that extra cash back into the business. 2) Reason Numero Dos Different prices give you different customers. In general, the lower your price, the more demanding the customer. There are people out there who genuinely want to pay you what you’re worth. They have real problems and need real solutions. You want these customers, you love these customers. And they love you. But you’ve also got a bunch of customers who will never appreciate what your product does for them. They complain, submit back-to-back support tickets all week long, and demoralize your team because they’ll never be happy. When you lower your price, you attract a LOT more of these customers. Which prevents your team from focusing on the customers that are actually a perfect fit for your business. This leaves everyone disappointed. I know it’s scary. But here’s what you get when you double your price: 1. The single biggest increase in revenue you’ll ever see from one change. Better customers. 2. More cash to invest in the business. 3. If these benefits don’t tickle your fancy, I don’t know what will. Won’t you get fewer customers? In most cases, your conversion rates won’t drop at all. And if they do, it’s by a marginal amount. The increase in revenue will more than make up for it. What if it doesn’t go well and conversions plummet? Then just reverse the change. Don’t take my word for it, though. Test the new price for a month and see how your signups and conversion rates change. It’s pretty easy to reverse the price change if things don’t turn out to be so rosy. Any customers you acquired that month would be more than happy to get moved to your old, cheaper plans. When won’t this work? If you’ve already raised your price a couple of times, you’ll want to be more careful. You’ll be much closer to your market sweet-spot and it won’t take much to push your prices too high. This also depends on your company strategy. Your long-term vision might be to provide a great SaaS product for small businesses like Constant Contact and Intuit have. In this case, another jump might price yourself out of the market. So be careful. But if you want to move up-market and go after bigger fish, raise your prices as high as you think your product can currently justify. Then raise them again when you improve your product. Race to the top my friend. It’s also not a sure-win if you have lots of experience with pricing and/or your market. You’ll get a lot closer to the ideal price on day one. Won’t people notice the new price and complain? Nope. No one will notice. As long as you grandfather all your old customers in and keep their subscription fees the same, not a single person will care. If someone does happen to notice, simply give them the lower price and call it a day. Go double your price. The potential rewards are huge and there’s very little risk. This is one of the few bets you can make that have a ton of upside with very little downside. ⭐️ Source: https://larslofgren.com/saas-growth-hacking/ 💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Lars Lofgren and His SEO Success 00:41 The Most Reliable Growth Hack for SaaS 01:18 Doubling Your Price 02:27 Reasons to Charge More 03:50 Common Concerns 05:51 Personal Experience 07:19 Conclusion and Episode Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #saas #saasmarketing #startups #ycombinator
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    8 mins
  • Sniping competitors’ backlinks - does it work?

    Sniping competitors’ backlinks - does it work?
    Feb 18 2025

    E594: Is it a good strategy to copy your competitors’ backlink profile?

    This is actually something that lots of SEOs do. It takes time, but many SEOs believe it will be worth it.

    Is it, though?

    Does it work, and is it a good strategy?

    We answer that and much more on this episode of the show.

    Can you outsmart Google? What are the best guiding principles for link building and SEO as a whole?

    🤌 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/

    💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to Competitor Sniping in SEO
    00:33 Common SEO Shortcuts and Their Pitfalls
    01:37 Detailed Analysis of Competitor Sniping
    02:12 Why Copying Competitor Links May Fail
    03:26 Outsmarting Google
    07:26 Ranking Above the New York Times
    08:57 Conclusion and Final Thoughts

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #linkbuilding #backlinks #seotips #searchengineoptimization
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    10 mins
  • Selling a PDF and Video for Hundreds of Thousands of Dollars

    Selling a PDF and Video for Hundreds of Thousands of Dollars
    Feb 17 2025

    E593: Everything learned from selling two information products for hundreds of thousands of dollars.

    Tons of mistakes made and lessons learned.

    Everything shared with graphs and exact copy used.

    Lessons that transformed failures to success.

    If you want to make money selling info products or doing ecommerce, this is tons of value.

    ⭐️ Source: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI

    🎧 E592 - How To Make An Info Product (Guides, Courses, Books) That Sells - https://youtu.be/Uprnidr-Yqs

    ✉️ The Steve Jobs Letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/

    💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Money
    01:29 Creating and Launching Info Products
    01:49 Audience and Market Research
    02:37 Sales Performance and Marketing Strategies
    06:21 Pricing Strategies and Experiments
    11:11 Promotional Campaigns and Results
    14:50 Top Performing Sales Channels
    18:48 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #creatoreconomy #ecommerce #coursecreation #digitalmarketing
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    20 mins
  • How To Make An Info Product (Guides, Courses, Books) That Sells

    How To Make An Info Product (Guides, Courses, Books) That Sells
    Feb 16 2025

    E592: How to make an information product (courses, ebooks, guides) that actually sells - or info products that can be used as lead magnets for other products and services.

    The creator economy isn’t going away, it’s only going to get more popular. Information products are a great way to monetize or drive traffic to your monetizable offer.

    First, we distinguish between a valuable info product and a scammy one. When is an info product actually useful? Then, we talk about how to find a profitable niche and scale.

    ⭐️ This Is What I Found Actually Works in Online Business: https://www.reddit.com/r/thesidehustle/comments/1il3x9r/this_is_what_i_found_actually_works_in_online/

    ⭐️ How to Find a Niche That Prints Money: https://www.reddit.com/r/InfoProductMastery/comments/1ijmvuj/how_to_find_a_niche_that_prints_money/

    🎧 E573 - Joshua Ryan Schaver - https://youtu.be/AGnNN0KyynA?si=YPMjau9UonxDyHRB

    🎧 E460 - $500,000 From Course Pre-Sales in a Week With a Small Social Media Audience - https://youtu.be/DLul2fg1gxE

    🚀 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 The Rise of Creators
    00:11 Monetizing Knowledge and Products
    00:38 Josh’s Insights
    01:11 Creating a High-Performing Info Product
    02:13 Guide 1: Online Business Success
    07:59 Guide 2: Finding a Profitable Niche
    12:00 Steps to Validate and Scale Your Niche
    14:33 Conclusion and Episode Wrap-Up

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #creatoreconomy #ecommerce #coursecreation #contentcreation
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    16 mins