E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for.

Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today?

You’ll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results.

What You’ll Learn:
- One of my keyword research workflows
- How to analyze competitors to uncover hidden keyword gems
- Spotting weak SERPs where you can easily outrank existing pages
- Using Google Search Console to find unexpected keyword opportunities
- When and how to update existing pages vs. creating new content
- How Reddit SEO pros approach keyword research and personas
- Tools and AI prompts for building effective customer personas
- Why bottom-of-funnel keywords can be a powerful (and overlooked) shortcut
- Are there real SEO shortcuts? Here’s what the SEO community says
- Low-risk, high-reward tactics like internal linking, image compression, and title tag optimization
- Why “smart work” often beats “shortcuts” in the long run
- The power of linkable assets and timing content with market trends

If you're tired of vague advice and want real, practical SEO tactics, this episode is for you.

⭐️ How to get better at Keyword Research? - https://www.reddit.com/r/SEO/comments/1l6l7tg/how_to_get_better_at_keyword_research/

⭐️ SEO Shortcuts - https://www.reddit.com/r/SEO/comments/1ldjcd2/seo_shortcuts/

⭐️ How 16 Companies are Dominating the World’s Google Search Results (2024 Edition) - https://detailed.com/google-control/

⭐️ E608 - SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - https://www.youtube.com/watch?v=Mz6JLv86L0Y

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to SEO Tips
00:53 Improving Keyword Research Skills
02:49 Community Insights on Keyword Research
07:10 Exploring SEO Shortcuts
11:17 Long-Term SEO Strategies
14:11 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #seohacks #digitalmarketing

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index.

This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern.

I break down:
- What the 130-day crawl rule is and why it matters
- How Google decides which pages to keep or drop
- Real-world case studies across different industries
- How to identify at-risk pages on your own site
- Practical steps to keep your content indexed and improve crawl frequency

Whether you’re an SEO, content strategist, or just trying to keep your pages visible on Google, this is a must-listen. Don’t let your content silently disappear from search.

⭐️ Source: https://alekseo.com/google-and-the-130-day-rule/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Google's De-Indexing Issue
00:34 Alexis Rylko's 130-Day Rule Discovery
01:21 Understanding Google's Indexing Strategy
03:30 Setting Up Screaming Frog for Analysis
06:48 Case Studies on the 130-Day Rule
10:09 Improving Crawlability and Indexation
13:49 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #technicalsearchengineoptimization #seotips #digitalmarketing

E714: Alex Moss, Principal SEO at Yoast, joins the show!

We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility.

We also discuss:
- How ChatGPT and AI assistants are reshaping user behavior
- How SEO reporting, keyword strategy & top-of-funnel content are evolving
- Why bottom-of-funnel and brand-driven content are becoming king
- What Google might look like in the next few years
- Scaled content, hallucinations, and how to actually use AI in SEO workflows
- Black hat SEO trends
- The hype vs. reality of AI agents (and why most don’t save time)
- Optimizing for voice search, Google’s AI Overviews, and the rise of user-generated content
- Practical SEO advice for SMBs & legacy SEO myths that don’t work anymore

Whether you're a seasoned SEO or just trying to keep up with all the changes, this episode is packed with insight, skepticism, and real-world experience.

About Alex Moss:
Alex Moss is Principal SEO at Yoast as well as Co-Founder of FireCask. He has over 20 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, Alex has been working in Search since its infancy. Alex also has years of knowledge of WordPress, creating and optimizing sites since 2010. Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally.

⭐️ Alex Moss on LinkedIn: https://www.linkedin.com/in/alexmoss1/
⭐️ Alex Moss on 𝕏: https://x.com/alexmoss
⭐️ Alex Moss home: https://alex-moss.co.uk/
⭐️ Yoast: https://yoast.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to WordPress and Yoast SEO
01:05 The Impact of ChatGPT on SEO
03:16 Google's Monopoly and the Rise of AI Assistants
06:25 Future of SEO and Content Marketing
08:36 Challenges and Opportunities with AI in SEO
20:08 Automation in SEO: Tools and Techniques
34:16 Best Practices for SEO
42:58 Discussing LLMs and Their Impact
43:41 Exploring the Adoption and Skepticism of LLMs
45:26 Understanding LLMs.txt and Its Implementation
49:43 SEO Mistakes and the Future of Link Building
53:48 Voice Search and AI in SEO
01:01:21 Black Hat SEO Tactics and AI Content
01:06:41 The Role of AI in Content Creation
01:14:13 Humanoid Robots and the Future of AI
01:15:52 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #generativeengineoptimization #seotips #digitalmarketing