E714: Alex Moss, Principal SEO at Yoast, joins the show!

We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility.

We also discuss:
- How ChatGPT and AI assistants are reshaping user behavior
- How SEO reporting, keyword strategy & top-of-funnel content are evolving
- Why bottom-of-funnel and brand-driven content are becoming king
- What Google might look like in the next few years
- Scaled content, hallucinations, and how to actually use AI in SEO workflows
- Black hat SEO trends
- The hype vs. reality of AI agents (and why most don’t save time)
- Optimizing for voice search, Google’s AI Overviews, and the rise of user-generated content
- Practical SEO advice for SMBs & legacy SEO myths that don’t work anymore

Whether you're a seasoned SEO or just trying to keep up with all the changes, this episode is packed with insight, skepticism, and real-world experience.

About Alex Moss:
Alex Moss is Principal SEO at Yoast as well as Co-Founder of FireCask. He has over 20 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, Alex has been working in Search since its infancy. Alex also has years of knowledge of WordPress, creating and optimizing sites since 2010. Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally.

⭐️ Alex Moss on LinkedIn: https://www.linkedin.com/in/alexmoss1/
⭐️ Alex Moss on 𝕏: https://x.com/alexmoss
⭐️ Alex Moss home: https://alex-moss.co.uk/
⭐️ Yoast: https://yoast.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to WordPress and Yoast SEO
01:05 The Impact of ChatGPT on SEO
03:16 Google's Monopoly and the Rise of AI Assistants
06:25 Future of SEO and Content Marketing
08:36 Challenges and Opportunities with AI in SEO
20:08 Automation in SEO: Tools and Techniques
34:16 Best Practices for SEO
42:58 Discussing LLMs and Their Impact
43:41 Exploring the Adoption and Skepticism of LLMs
45:26 Understanding LLMs.txt and Its Implementation
49:43 SEO Mistakes and the Future of Link Building
53:48 Voice Search and AI in SEO
01:01:21 Black Hat SEO Tactics and AI Content
01:06:41 The Role of AI in Content Creation
01:14:13 Humanoid Robots and the Future of AI
01:15:52 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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