Episode Highlights:

• [00:18] The Power of Cleansing (In Business and Life)
  Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth.
  
  
  
• [01:52] The Sunk Cost Fallacy: When to Cut Your Losses
  Ever kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacy—why people hold onto bad strategies out of guilt—and why the best business owners cut their losses and move on quickly.
  
  
  
• [04:20] Relationships Over Transactions
  In an era dominated by digital marketing and ad-driven tactics, Brook reminds us that strong relationships are the ultimate business advantage. Ryan adds that great relationships mean you’ll never go hungry in business.
  
  
  
• [06:17] Model, Then Modify: The Fastest Path to Mastery
  Whether in sales, leadership, or any skill, the key is to model what works first—then tweak it to fit your unique voice and business. Ryan shares how this philosophy applies to mastering sales scripts, marketing, and even music.
  
  
  
• [08:26] The Stoic Reminder: Be the Person You Aspire to Be
  Brook drops a powerful quote from Marcus Aurelius: “Waste no more time arguing what a good person should be. Be one.” Ryan and Brook discuss the noise of today’s world and why action speaks louder than words.
  
  
  

This episode was too good to leave buried in the archives!

Episode Highlights

• [00:01] The Costly Learning Curve
  Ryan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and how you can shortcut the process to success.
• [01:34] Mistake #1: Getting Ready to Get Ready
  Perfectionism kills momentum. If you’re stuck in “preparing” mode—chasing certifications, tweaking your program endlessly, or waiting for the right moment—it’s time to launch.
• [08:15] Don’t Build Your Program Before You Sell It
  A hard truth: Many coaches spend months building a program only to realize no one buys it. Sell first, then build. Ryan and Brook explain why testing the market before you create is key.
• [14:06] Mistake #2: Building Your Business Around a Tactic
  One marketing trick won’t build a sustainable business. Whether it’s referrals, Facebook ads, or a trending strategy, you need a real business—not a one-trick marketing play.
• [28:28] Mistake #3: Pricing Yourself into the Ground (or Out of the Market)
  Underpricing leads to burnout, overpricing without proof sinks sales, and putting your rates on your website is a conversion killer. Learn how to price based on value, not just sessions.
• [43:04] Mistake #4: Winging It with Sales
  If you don’t have a structured sales process, you’re losing clients who should be working with you. Ryan and Brook break down why sales isn’t about “convincing”—it’s about guiding.
• [50:37] Mistake #5: Thinking Like a Coach, Not a Business Owner
  You’re not just a coach—you’re an entrepreneur. The fastest-growing coaching businesses don’t just focus on their craft; they master marketing, sales, systems, and leadership.

Episode Highlights:

• [00:11] Volume Creates Stability
  If your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output.
  
  
  
• [02:11] Resonance Over Understanding
  Inspired by The Seven Frequencies of Communication, Brook shares a key insight: it’s not just about making people understand—it’s about making them feel. True influence happens at the level of resonance.
  
  
  
• [04:23] What You Give Energy to Grows
  Ryan and Brook discuss a quote from Ralph Waldo Emerson: "The only thing that can grow is the thing you give energy to." Where is your focus right now? Because that’s exactly what’s expanding in your life and business.
  
  
  
• [06:29] The Myth of Multitasking
  Brook shares his recent shift away from multitasking and how focused work—especially during uninterrupted weekend hours—has led to massive productivity breakthroughs.
  
  
  
• [09:36] The Long-Form Content Takeover
  Ryan drops eye-opening stats proving that long-form content is outperforming short-form, including:
  • 55% of podcast listeners complete full episodes.
  • LinkedIn articles get 3X more engagement than short posts.
  • YouTube long-form videos (10+ minutes) get 400% more watch time than shorts for educational content.