Drawing from 23 years of coaching experience, Dan shares insights on:

How to pinpoint whether the problem is physical execution or team culture

Why band-aid solutions don’t work and how to find the root cause

The importance of enforcing standards and making necessary changes

How conditioning, repetition, and mindset affect consistency

The power of bringing in outside perspectives and when to ask for help

If you’re struggling with a team that can’t seem to hit, lacks focus, or isn’t buying in—this episode is a must-listen. There’s still time to turn things around this season!

Listen now and share this episode with another coach or gym owner who needs it!

#CheerBizPodcast #CheerCoaching #CompetitiveCheer #CheerGymOwners #AllStarCheer #TeamCulture #Cheerleading

Are you making these mistakes that are keeping your gym from financial success? In this episode of The Cheer Biz Podcast, host Dan Cotton dives into the 10 biggest ways gym owners sabotage their own success—and how to fix them.

Are you guilty of these business killers? Waiting until "tomorrow" to take action Reading books but never implementing Taking advice from the wrong people Letting your staff make business decisions Avoiding discomfort and growth Blaming circumstances instead of finding solutions Allowing guilt to hold you back Complaining without taking action Doing ordinary work but expecting extraordinary results Assuming you're always right

This episode is a wake-up call for gym owners who want to stop struggling and start thriving. If you're ready to level up your business, make smarter financial decisions, and finally pay yourself what you're worth, this is the episode you can't afford to miss.

Plus, get details on upcoming NextGen Conferences in Orlando and Dallas, designed to help you take your gym to the next level!

Listen now and take control of your gym’s financial future! #CheerBizPodcast #GymOwnerSuccess #StopPlayingSmall

Your All-Star Packet isn't just an informational document—it’s your biggest sales tool! In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how to make the most out of your All-Star packet release for the 2025-2026 season. He shares why your packet should focus on selling your program rather than overwhelming parents with unnecessary rules, the importance of email and phone number collection for marketing, and how automated follow-up sequences can boost registrations.

Plus, Dan explains why tiered registration pricing can encourage early sign-ups and help you predict next season’s success. Whether you're finalizing your packet or starting from scratch, these strategies will streamline your process and increase conversions.

Want more help? Learn how NextGen Owners can guide you through this process—visit nextgenowners.com and join the Academy!

Check out Dan’s book: Charge What You’re Worth—available now on Amazon, Audible, and Apple Books!

Listen now and start setting up your best All-Star season yet!

Matt Becker joins us to break down the new click to cancel legal rule going into effect in a few months. This is GREAT information for all cheer gyms and also will effectively end cancelation notices.

We all know I am passionate about pricing. In this episode I will break down the two reasons EVERY SINGLE all-star program needs to focus on their pricing heading into the next season. (Spoiler you should do this every season)

We are a month into the new year. These are my thoughts and areas of focus heading into the rest of 2025. Join me as we discuss competitions, handling losses, and building your all star packet.

Recreational class enrollment is a HUGE focus for my program right now. In this episode we will dive into the 4 strategies I am using to increase my recreational class enrollment and crush my 2025 goals in the first 3 months.

Failure sucks... A lot but it has many positive aspects that are often neglected. In this episode we will dive into my personal approach to failure and why I even go so far as to seek it out.