The Cheer Biz Podcast

By: Next Generation Gym Owners
  • Summary

  • Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
    Copyright 2021 All rights reserved.
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Episodes
  • When Your Cheer Team is Struggling: How to Identify and Fix the Root Issues
    Feb 17 2025
    Every gym owner and coach will face it at some point—a team that just isn’t performing the way they should. But what do you do when your athletes are struggling? In this episode of The Cheer Biz Podcast, Dan Cotton breaks down the real reasons teams struggle and how to identify whether the issue is culture, conditioning, skills, or coaching.

    Drawing from 23 years of coaching experience, Dan shares insights on:

    How to pinpoint whether the problem is physical execution or team culture

    Why band-aid solutions don’t work and how to find the root cause

    The importance of enforcing standards and making necessary changes

    How conditioning, repetition, and mindset affect consistency

    The power of bringing in outside perspectives and when to ask for help

    If you’re struggling with a team that can’t seem to hit, lacks focus, or isn’t buying in—this episode is a must-listen. There’s still time to turn things around this season!

    Listen now and share this episode with another coach or gym owner who needs it!

    #CheerBizPodcast #CheerCoaching #CompetitiveCheer #CheerGymOwners #AllStarCheer #TeamCulture #Cheerleading

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    21 mins
  • 10 Ways to Stay Broke as a Cheer Gym Owner (And How to Fix Them)
    Feb 15 2025

    Are you making these mistakes that are keeping your gym from financial success? In this episode of The Cheer Biz Podcast, host Dan Cotton dives into the 10 biggest ways gym owners sabotage their own success—and how to fix them.

    Are you guilty of these business killers? Waiting until "tomorrow" to take action Reading books but never implementing Taking advice from the wrong people Letting your staff make business decisions Avoiding discomfort and growth Blaming circumstances instead of finding solutions Allowing guilt to hold you back Complaining without taking action Doing ordinary work but expecting extraordinary results Assuming you're always right

    This episode is a wake-up call for gym owners who want to stop struggling and start thriving. If you're ready to level up your business, make smarter financial decisions, and finally pay yourself what you're worth, this is the episode you can't afford to miss.

    Plus, get details on upcoming NextGen Conferences in Orlando and Dallas, designed to help you take your gym to the next level!

    Listen now and take control of your gym’s financial future! #CheerBizPodcast #GymOwnerSuccess #StopPlayingSmall

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    27 mins
  • Maximizing Your All-Star Packet for the 2025-2026 Season
    Feb 8 2025

    Your All-Star Packet isn't just an informational document—it’s your biggest sales tool! In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how to make the most out of your All-Star packet release for the 2025-2026 season. He shares why your packet should focus on selling your program rather than overwhelming parents with unnecessary rules, the importance of email and phone number collection for marketing, and how automated follow-up sequences can boost registrations.

    Plus, Dan explains why tiered registration pricing can encourage early sign-ups and help you predict next season’s success. Whether you're finalizing your packet or starting from scratch, these strategies will streamline your process and increase conversions.

    Want more help? Learn how NextGen Owners can guide you through this process—visit nextgenowners.com and join the Academy!

    Check out Dan’s book: Charge What You’re Worth—available now on Amazon, Audible, and Apple Books!

    Listen now and start setting up your best All-Star season yet!

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    21 mins

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