The Business of Fitness Podcast

By: Dan Williams
  • Summary

  • Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
    2023
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Episodes
  • 52: A New Career Accelerator For PTs
    Sep 8 2024

    Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. The purpose and structure of PT Launch Academy.
    2. The importance of bridging the gap between Cert IV and a successful PT career.
    3. The value of real-world experience and practical internships.
    4. The role of ongoing mentorship and support in professional growth.
    5. How to balance earning and learning as a new personal trainer.

    Learn about PT Launch Academy at https://ptlaunchacademy.com.au/

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    31 mins
  • 51: How to Slash Membership Suspensions to Boost Revenue
    Aug 25 2024

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. Strategies to reduce membership suspensions and their impact on your business.
    2. The importance of identifying and addressing common reasons for suspensions.
    3. How to implement policies to manage and limit the frequency of suspensions.
    4. Innovative approaches, like session banking and using scarcity, to retain members.
    5. The value of tracking data to predict and plan for seasonal business variations.
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    12 mins
  • 50: Launching a physical product with the founders of GOAT
    Aug 11 2024

    Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips.

    They spoke about building brand and launching a physical product.

    In this wide ranging conversation, you will learn:

    • Why a partnership is important for business success.
    • The exact process you should go through to launch a physical product.
    • The founders' journey through entrepreneurship and business building.
    • How to market an innovative product and send it mainstream.
    • The importance of community in brand.
    • Advice to fitness and health professionals who want to launch their own physical products.
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    1 hr and 37 mins

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