In this episode of the Big Success Podcast, Victor Antonio shares powerful insights on modern sales strategies, the role of AI in sales, and the future of customer interactions. He explains how buyers are more informed than ever, making traditional selling techniques obsolete. Victor introduces the concept of Sales Influence—focusing on how people buy rather than just how to sell. He discusses the impact of AI on sales, the decline of search engine result pages, and how digital twins will revolutionize purchasing decisions.

About Victor Antonio:
Victor Antonio is a renowned sales trainer, keynote speaker, and author specializing in sales influence, behavioral economics, and AI-driven sales strategies. With a background in engineering and decades of experience in sales leadership, he has worked with Fortune 500 companies, helping them optimize their sales processes. As the creator of Sales Velocity Academy and the author of multiple books, including Sales Ex Machina, Victor is a thought leader in leveraging AI to enhance sales performance. His engaging content, including over 1,700 YouTube videos, has made him a go-to expert for sales professionals worldwide.

Learn more: https://victorantonio.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Brad Sugars interviews Cathy Christen about the journey from being an overworked business operator to becoming a true business owner. Cathy shares her personal transformation from burnout to creating a life of freedom, fulfillment, and impact. She discusses the mindset shifts, leadership strategies, and systems that help entrepreneurs build businesses that run without them. The conversation dives into key topics such as delegation, leadership development, automation, and financial awareness, all crucial for sustainable success. Cathy emphasizes the importance of designing a business that serves your lifestyle rather than consuming it.

About Cathy Christen:
Cathy Christen is a business strategist, leadership coach, and speaker dedicated to helping entrepreneurs achieve both professional and personal success. With over two decades of experience, she has guided countless business owners in transitioning from overwhelmed operators to empowered visionaries. Cathy specializes in leadership development, strategic planning, and scalable systems, enabling businesses to thrive without constant hands-on involvement. A passionate advocate for work-life balance, she inspires individuals to build businesses that align with their ideal lifestyles while fostering lasting impact.

Learn more: https://cathychristen.com/

Attributes:
Deadline Stock Videos by Vecteezy
Family Stock Videos by Vecteezy

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Are you running your business, or is your business running you? In this episode of The Big Success Podcast, Brad Sugars sits down with business strategist and leadership coach Cathy Christen to uncover the secrets to building a business that thrives without you. Cathy shares her personal journey from burnout to freedom, revealing the mindset shifts, systems, and leadership strategies that transformed her business—and her life.

If you’re an entrepreneur looking to escape the grind, scale with ease, and create a business that aligns with your ideal lifestyle, this episode is for you! Don’t miss these game-changing insights on delegation, automation, and financial freedom.

Attributes:
Deadline Stock Videos by Vecteezy
Family Stock Videos by Vecteezy

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of the Big Success Podcast, Alan Miltz, shares powerful insights on financial storytelling, business valuation, and cash flow management. He explains the "Power of One" concept—how small financial changes can have a massive impact on profit, cash flow, and company value. Miltz discusses the seven financial levers that every business should focus on and why cash flow, not just revenue or profit, is the true measure of a company’s success.

About Alan Miltz:
Alan Miltz is a globally recognized financial expert, entrepreneur, and speaker specializing in cash flow management and business valuation. As a co-author of the best-selling book Scaling Up and co-founder of Cash Flow Story, Miltz has helped thousands of companies transform their financial strategies by focusing on the true drivers of business success. His "Power of One" methodology simplifies complex financial principles, enabling businesses to improve profitability, cash flow, and valuation. With decades of experience advising companies worldwide, Miltz is a sought-after expert in financial storytelling and strategic decision-making.

Learn more: https://www.alanmiltz.com/

Watch the full episode here: https://youtu.be/_XVKPEmRb2Q?si=_wcewFPgAhnzh8Ao

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Brad Sugars interviews Wes Schaefer, about the art of decision-making in a world overloaded with information. Wes shares his journey from a challenging W-2 career to successful entrepreneurship, discussing the mindset shifts and strategies that helped him navigate uncertainty. He dives deep into sales and marketing insights, emphasizing the importance of understanding customer pain points, asking the right questions, and building trust rather than relying on high-pressure tactics.

About Wes Schaeffer:
Wes Schaefer, also known as The Sales Whisperer, is a renowned sales strategist, author, and keynote speaker specializing in sales process optimization and marketing automation. A former Air Force officer turned entrepreneur, Wes has built a career helping businesses streamline their sales and marketing efforts for maximum efficiency and profitability. He is the host of The Sales Podcast and a sought-after consultant known for his practical, no-nonsense approach to sales training. With expertise in CRM systems, lead conversion, and persuasive selling techniques, Wes is dedicated to empowering businesses to close more deals with integrity and confidence.

Learn more: https://wesschaeffer.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Want to master sales and stand out in a crowded market? In this episode of The Big Success Podcast, Brad Sugars sits down with Wes Schaefer, The Sales Whisperer, to uncover the secrets of closing deals with confidence. They dive into the power of asking the right questions, overcoming decision paralysis, and using automation to streamline sales and marketing. Whether you're an entrepreneur, sales professional, or marketer, this episode is packed with game-changing insights to help you grow your business and boost your revenue.

Watch the full episode on Wednesday!

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of the Big Success Podcast, Paul Dunn, shares his insights on leadership, impact-driven business, and redefining success. Dunn discusses the power of shifting from income-led to impact-led entrepreneurship and how businesses can create lasting change beyond just profit. He highlights the importance of building organizations that people want to be part of, rather than pushing for engagement. With decades of experience advising companies worldwide, Dunn explains how embracing purpose, storytelling, and a "we over me" mindset can drive exponential growth and meaningful impact.

About Paul Dunn:
Paul Dunn is a globally recognized entrepreneur, speaker, and business mentor known for his work in purpose-driven business leadership. A four-time TEDx speaker and co-founder of B1G1, a social enterprise based in Singapore, Dunn has helped thousands of businesses shift from profit-focused models to impact-led strategies. His expertise in business growth, leadership, and storytelling has made him a sought-after advisor and keynote speaker. Through B1G1, he has pioneered a movement that enables businesses to create measurable social impact, transforming giving into an integral part of business success.

Learn more: https://b1g1.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Brad Sugars sits down with digital marketing expert Steve Pailthorpe, founder of Iconic Digital, to explore cutting-edge strategies for online success. Steve breaks down his seven-step marketing framework, emphasizing the power of always-on marketing, the role of SEO and content creation, and the importance of building digital assets that generate long-term results. They dive into social media trends, paid advertising strategies, and how to leverage AI tools for effective content marketing.

About Steve Pailthorpe:
Steve Pailthorpe is a renowned digital marketing strategist, author, and the founder of Iconic Digital, a leading UK-based digital agency. With a passion for helping businesses grow through data-driven marketing, Steve specializes in SEO, content marketing, and paid media strategies. His innovative approach to "always-on marketing" has helped brands scale sustainably in an ever-evolving digital landscape. A sought-after speaker and industry thought leader, Steve is dedicated to sharing insights on marketing automation, AI-powered tools, and omnichannel growth strategies.

Learn more: https://www.crownglobal.com/leadership

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter