In this episode of the Big Success Podcast, Victor Antonio shares powerful insights on modern sales strategies, the role of AI in sales, and the future of customer interactions. He explains how buyers are more informed than ever, making traditional selling techniques obsolete. Victor introduces the concept of Sales Influence—focusing on how people buy rather than just how to sell. He discusses the impact of AI on sales, the decline of search engine result pages, and how digital twins will revolutionize purchasing decisions.

About Victor Antonio:
Victor Antonio is a renowned sales trainer, keynote speaker, and author specializing in sales influence, behavioral economics, and AI-driven sales strategies. With a background in engineering and decades of experience in sales leadership, he has worked with Fortune 500 companies, helping them optimize their sales processes. As the creator of Sales Velocity Academy and the author of multiple books, including Sales Ex Machina, Victor is a thought leader in leveraging AI to enhance sales performance. His engaging content, including over 1,700 YouTube videos, has made him a go-to expert for sales professionals worldwide.

Learn more: https://victorantonio.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Brad Sugars interviews Cathy Christen about the journey from being an overworked business operator to becoming a true business owner. Cathy shares her personal transformation from burnout to creating a life of freedom, fulfillment, and impact. She discusses the mindset shifts, leadership strategies, and systems that help entrepreneurs build businesses that run without them. The conversation dives into key topics such as delegation, leadership development, automation, and financial awareness, all crucial for sustainable success. Cathy emphasizes the importance of designing a business that serves your lifestyle rather than consuming it.

About Cathy Christen:
Cathy Christen is a business strategist, leadership coach, and speaker dedicated to helping entrepreneurs achieve both professional and personal success. With over two decades of experience, she has guided countless business owners in transitioning from overwhelmed operators to empowered visionaries. Cathy specializes in leadership development, strategic planning, and scalable systems, enabling businesses to thrive without constant hands-on involvement. A passionate advocate for work-life balance, she inspires individuals to build businesses that align with their ideal lifestyles while fostering lasting impact.

Learn more: https://cathychristen.com/

Attributes:
Deadline Stock Videos by Vecteezy
Family Stock Videos by Vecteezy

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Are you running your business, or is your business running you? In this episode of The Big Success Podcast, Brad Sugars sits down with business strategist and leadership coach Cathy Christen to uncover the secrets to building a business that thrives without you. Cathy shares her personal journey from burnout to freedom, revealing the mindset shifts, systems, and leadership strategies that transformed her business—and her life.

If you’re an entrepreneur looking to escape the grind, scale with ease, and create a business that aligns with your ideal lifestyle, this episode is for you! Don’t miss these game-changing insights on delegation, automation, and financial freedom.

Attributes:
Deadline Stock Videos by Vecteezy
Family Stock Videos by Vecteezy

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter