Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content.

Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful exit, and community builder with over 130K+ LinkedIn subscribers, explains his approach to building authority and actively engaging a B2B audience.

In this episode of the The B2B Growth Hacking Playbook, you’ll learn:

• Pierre's content playbook and the core pillars of building genuine content
• Establishing authority around value and know-how (and not clickbait)
• Targeting your ICP with 10X content, attracting CXOs and executives of 8-figure businesses and above
• The role of infographics, newsletters, and long-form content
• Common challenges in LinkedIn strategies and practical solutions
• How to develop a content-led business and a strong personal brand
• Balancing engagement with professional expertise

If you're tired of viral content hacks unrelated to closing actual revenue, this episode is for you.

Tune in and learn how high-quality content positions you as an industry expert and generates leads that actually convert.

As a busy B2B leader, you know LinkedIn is critical for building connections and driving revenue—but who has the time to manage it effectively? Meet Alex Boyd, founder of Aware—a LinkedIn management tool built to help professionals like you save hours while achieving better results.

🚀 Here’s what we cover:

• How Aware saves time while driving growth on LinkedIn
• The essential habits of top LinkedIn creators
• Why most engagement strategies fall flat—and how to fix them
• Predictions for the future of LinkedIn's algorithm and engagement trends

If you’re an executive, entrepreneur, or SaaS founder looking for smarter ways to grow your LinkedIn presence and build meaningful relationships, this episode is for you.

🎯 Ready to take control of your LinkedIn strategy? Try out Aware today and discover how it can transform the way you engage, connect, and grow on LinkedIn!

Forget generic email templates—Alexander Ivanov, co-founder of HyperGen shares the secrets to writing cold emails that land deals. Learn how to craft powerful sales playbooks, leverage AI tools like Clay, and stay ahead in today’s competitive B2B market.

🔑 Here’s what we cover:

• How to improve cold email deliverability to boost response rates.
• The importance of creating offers that resonate with B2B prospects.
• Using tools like Clay AI to make email outreach smarter and more personalized.
• Effective ways to build a lead generation pipeline that drives results.

💡 If you’re a B2B marketer, sales consultant, or business owner, this episode is packed with strategies to optimize your outreach and grow your revenue.

We also discuss LinkedIn retargeting, email automation, and key trends shaping email marketing in 2025.

Don’t miss out on our proven tactics for taking your sales efforts to the next level!

Join us as Angel Hadjiev, Managing Director of SeedBlink, shares a fresh perspective on tech investments and the future of venture capital. With a solid foundation from nearly a decade at Deloitte and hands-on experience in crowdfunding, Angel breaks down the trends reshaping high-stakes investing.

We’ll cover:

• Why MedTech and HealthTech are on the rise, and what’s drawing in everyday investors
• How SeedBlink is opening doors to high-growth tech startups that used to be reserved for the big players
• The real differences between B2B and B2C investments—and why B2B is delivering better returns right now
• The ins and outs of the secondary market: How it works, its benefits, and new options for early exit strategies

If you’re a seasoned investor, a tech enthusiast, or just curious about where startup funding is headed, Angel’s insights offer plenty to think about.

Have questions for Angel? Drop them in the comments below, and let’s explore new opportunities together!

Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical in every growth decision.

Schramko demonstrates practical, field-tested strategies to stand out in competitive industries like coaching and consulting.

We'll be covering:

- Navigating saturated markets and pivoting into new service lines

- Developing scalable income streams that drive consistent growth

- The performance-based coaching model that delivers real results for clients

- The progression of over a decade of business coaching (and different revenue lines)

- Revenue-based opportunities and partnership GTM

Whether you're scaling an established business or building a brand in today's landscape, these insights can take your strategy to new heights.

Drop your questions for James in the comments below!

Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than ever, and how events and real-world connections are gaining new ground.

I prefaced the conversation with the current state of content, media, B2B, and PR several months after our chat in RLM's Manhattan office. This initial conversation left an impression, and we've bundled it into a standalone PR episode as we're heading into a busy Q4 again and right before the voting season.

You’ll walk away with insights on:

• The evolving role of PR in a post-AI landscape
• How traditional media and real-world events are making a comeback
• Practical tips for leveraging earned media to stand out in a crowded market
• The secret sauce to building lasting media relationships in 2024

Don't miss this conversation—it might just change how you think about your marketing strategy this year. Got questions for Richard? Drop them in the comments!

2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology.

As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able to capture company-level account data has been possible for years (albeit not too affordable), progressive products like SiteStop now provide visibility for individual level data - names, email addresses, LinkedIn profiles, and even phone numbers.

I sat down to discuss the next stage of B2B marketing with Mani Iyer, the CEO of Kwanzoo. We covered a number of key points around how personal visitor identity is reshaping the way businesses engage with prospects and customers, turning cold leads into warm conversations.

Mani shares insights on:

1. The shift from company-level data to understanding individual visitors and their unique journeys.
2. How personal insights can enhance lead generation and nurture relationships effectively.
3. The importance of integrating visitor identity into your marketing strategy for better results.
4. Practical tips for automating processes that save time and improve lead quality.

Join us as we explore how this human-centric approach can transform your marketing efforts and foster genuine connections in a digital world. Get ready to rethink your strategy and embrace the power of personal engagement!

What drives successful agency acquisitions?

Dominic Wells, CEO of Onfolio Holdings, dives into the intricacies of acquiring profitable online businesses. With a focus on the unique challenges and advantages of agency ownership, Dominic shares how consolidating diverse teams can create unexpected synergies and foster innovation.

One of his latest ventures provides unique opportunities for active angel investors or successful entrepreneurs seeking investing opportunities into profitable companies, including dividend-sharing. I made two investments myself and we cover this opportunity on the episode, too.

Explore how agencies can leverage their people-centric nature to adapt and thrive in a competitive landscape. Discover the strategic benefits of acquiring complementary businesses and how collaboration among teams enhances service offerings.

Key takeaways include:

• Unit economics of acquiring and scaling agencies
• Building a diverse portfolio of agencies complementing their services
• The value of talent density in agency growth
• Strategies for identifying lucrative acquisition targets
• Insights into market trends affecting agency valuations
• How to foster a culture of collaboration across acquired teams

This conversation is essential for anyone looking to understand the future of agency operations and growth strategies!