Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content.

Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful exit, and community builder with over 130K+ LinkedIn subscribers, explains his approach to building authority and actively engaging a B2B audience.

In this episode of the The B2B Growth Hacking Playbook, you’ll learn:

• Pierre's content playbook and the core pillars of building genuine content
• Establishing authority around value and know-how (and not clickbait)
• Targeting your ICP with 10X content, attracting CXOs and executives of 8-figure businesses and above
• The role of infographics, newsletters, and long-form content
• Common challenges in LinkedIn strategies and practical solutions
• How to develop a content-led business and a strong personal brand
• Balancing engagement with professional expertise

If you're tired of viral content hacks unrelated to closing actual revenue, this episode is for you.

Tune in and learn how high-quality content positions you as an industry expert and generates leads that actually convert.

As a busy B2B leader, you know LinkedIn is critical for building connections and driving revenue—but who has the time to manage it effectively? Meet Alex Boyd, founder of Aware—a LinkedIn management tool built to help professionals like you save hours while achieving better results.

🚀 Here’s what we cover:

• How Aware saves time while driving growth on LinkedIn
• The essential habits of top LinkedIn creators
• Why most engagement strategies fall flat—and how to fix them
• Predictions for the future of LinkedIn's algorithm and engagement trends

If you’re an executive, entrepreneur, or SaaS founder looking for smarter ways to grow your LinkedIn presence and build meaningful relationships, this episode is for you.

🎯 Ready to take control of your LinkedIn strategy? Try out Aware today and discover how it can transform the way you engage, connect, and grow on LinkedIn!

Forget generic email templates—Alexander Ivanov, co-founder of HyperGen shares the secrets to writing cold emails that land deals. Learn how to craft powerful sales playbooks, leverage AI tools like Clay, and stay ahead in today’s competitive B2B market.

🔑 Here’s what we cover:

• How to improve cold email deliverability to boost response rates.
• The importance of creating offers that resonate with B2B prospects.
• Using tools like Clay AI to make email outreach smarter and more personalized.
• Effective ways to build a lead generation pipeline that drives results.

💡 If you’re a B2B marketer, sales consultant, or business owner, this episode is packed with strategies to optimize your outreach and grow your revenue.

We also discuss LinkedIn retargeting, email automation, and key trends shaping email marketing in 2025.

Don’t miss out on our proven tactics for taking your sales efforts to the next level!