If you've been guesting on podcasts as part of your revenue strategy but haven’t seen results, you're probably doing it wrong! In this episode, Joanne breaks down the biggest myths about podcast guesting and why traditional pitching methods are failing in 2025.

She shares a step-by-step strategy to help you land high-converting podcast interviews without getting ghosted, plus why sending DM pitches with video sales letters (VSLs) is the new game-changer. If you’re ready to book more shows, close more sales, and finally see ROI from podcast guesting, this episode is a must-listen.

Are you guesting on podcasts but not seeing a return? The problem isn’t podcasting—it’s your strategy! In this episode, Joanne exposes the biggest mistakes podcast guests make and walks you through a proven method to land podcast interviews and convert listeners into buyers.

0:00 Why your podcast guesting strategy isn’t working

1:00 The biggest myth about podcast guesting that’s holding you back

2:30 Why sending listeners to your social media is a mistake

4:00 The #1 problem: Most pitches never get read

5:30 Why cold email pitching is outdated (and what works now)

7:00 Step 1: Find the RIGHT podcasts for your audience

8:30 Step 2: Warm up the host before pitching

10:00 Real-life examples: How Joanne built relationships with Boss Babe & Jasmine Star

12:00 Step 3: Ditch the email—Pitch via DM & VSL instead

14:00 Why tracking your pitch analytics is the key to success

15:30 Final thoughts & how to get Joanne’s Podcast Guesting Handbook

🎯 What You’ll Learn:

✔️ Why traditional email pitching is dead (and what to do instead)

✔️ The 3-step formula for landing high-converting podcast interviews

✔️ How to send DM pitches with video sales letters (VSLs) for instant results

✔️ Why guesting on the RIGHT podcasts matters more than guesting on 300 shows

📩 Want Joanne’s 22-page Podcast Guesting Handbook?

Sign up at podcasther.com/newsletter and select "Pod Profitable Podcast Guesting" to get step-by-step guidance on landing high-impact podcast interviews!

🎧 Listen now & start booking profitable podcast interviews!

👉 Join the Podcast(Her) Network: https://www.podcasther.com/

👉 Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

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YouTube: https://www.youtube.com/channel/UCV0HgbWWabbuTH9BLjvsbsA

JOIN THE CONVERSATION:

I’d love to hear your thoughts on this episode! What’s your experience with lead magnets? Tag me on Instagram, and let me know!

Join me for a FREE workshop: The AI Powered Podcast Host!

https://www.podcasther.com/AI-workshop

🚀 What’s the #1 skill today’s students need but aren’t learning? AI. If you’re not using it in business, you’re already behind—and schools aren’t preparing the next generation either.

In this episode, I break down why high schools should be teaching AI, how I use ChatGPT to streamline my business, and how to make AI your best business superpower.

🔍 Topics inside:

✔️ Why banning AI in schools is a huge mistake

✔️ The easiest way to train AI to sound like you

✔️ How AI saves time & money in your business

✔️ Common AI mistakes (and how to fix them)

🔗 Want to master AI for podcasting & business? Join Press Record at Podcast(H)er.com/PressRecord.

🎧 Say, “Alexa, play The B-Word Podcast with Joanne Bolt, AI episode” and let’s dive in!

Have you ever wondered if podcast guesting alone could skyrocket your income? 🤔 On this episode of The B-Word, I break down the 4-part framework that helped me generate over $500K in one year—just by guesting on other podcasts (yep, without hosting my own show!). 🚀

What You’ll Learn in This Episode:

1️⃣ Mindset Shift: Why guesting is the place to sell (and why you shouldn’t sell too much on your own show).

2️⃣ Know Your Niche: How to pitch the right podcasts to land in front of your dream audience.

3️⃣ Irresistible Guesting Offer: The secret to creating offers listeners can’t say no to.

4️⃣ Track Everything: Why data is your best friend for ROI and growth.

Plus, I’ll share why relying on podcast booking agencies might be holding you back—and what you should do instead. 💡

💥 Ready to turn podcast guesting into a profitable strategy? Tune in and learn how to transform your time behind the mic into serious revenue. 🎙️

Links & Resources Mentioned:

• Join the Press Record Membership and get $100 off the annual membership or exclusive monthly pricing: podcasther.com/breakthrough

Don’t miss this episode if you’re serious about turning podcasting into a million-dollar strategy! 🎧✨

What if your business could align with your lifestyle, not the other way around? Megan Tobler, founder of SelfStartHer, shares time and energy hacks that busy parents need to thrive. In this episode, Megan and I dive into practical strategies for managing time, setting priorities, and building a business that works for your life. Plus, she offers advice on staying effective—even on little sleep—making this episode a must-listen for anyone juggling the demands of work and family.

Follow Megan along the journey on Instagram! https://www.instagram.com/selfstart.her

Not subscribed to the newsletter where I share weekly tips, advice, and hacks to reaching $10k+ months in your business? Let's change that right now! https://www.podcasther.com/newsletter

In this heartfelt episode of The B Word, I’m peeling back the curtain on a deeply personal journey that kept me away from the mic for a while. After being diagnosed with basal cell carcinoma on my face, I faced a whirlwind of emotions, insecurities, and challenges. From navigating surgery and recovery to confronting the fears that kept me from showing up, I’m sharing it all.

But this isn’t just about me—it's about how we, as entrepreneurs and content creators, can face insecurities head-on and come out stronger. Whether it's the fear of releasing a podcast episode, launching an offer, or stepping onto a stage, I’ve got practical advice to help you move forward with courage and confidence.

What You’ll Learn in This Episode:

1. The Power of Acknowledging Insecurities: Why naming your fears without dwelling on them is a game-changer.
2. Reconnecting with Your Why: How remembering your purpose can realign your focus and drive.
3. Taking Small, Courageous Steps: The importance of imperfect action to rebuild confidence.
4. Surrounding Yourself with the Right People: How your "village" can uplift and support you when you're feeling vulnerable.

Learn to scale and monetize your podcast to $10k+ months with our exclusive membership! This is the ONLY place you can grab it at $59 a month, or use the code B-WORD at checkout for $100 off the annual membership.

https://www.podcasther.com/b-word

Share This Episode:

If you’ve ever felt the weight of insecurity holding you back, this episode is for you. Share it with a friend or fellow entrepreneur who might need some encouragement today.

Let’s Connect:

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

It's been a hot minute since The B-Word released an episode (sorry ya'll!) and I can't WAIT to be back in January.

Here's a sneak peak at what we've been curating behind the scenes in our new member at Podcast(H)er, called The Studio.

We're welcome new members daily, and this is the ONLY place I'm coaching! ☺️

This podcast episode delves into the intricacies of monetizing a podcast, emphasizing the importance of starting with one revenue model and building upon it. I'm sharing personal experiences and insights, illustrating how I initially viewed this podcast as a relationship-building tool rather than a monetization vehicle.

Guess what friends? I'm going to be TEACHING the secrets to monetization in my upcoming bootcamp, January 15-17th 2025. Grab your seat quickly before they sell out. (Don't start stressing, all the videos will be on replay for you as well).

https://www.podcasther.com/secrets

EPISODE SUMMARY

There is serious money in podcasting, and you should be running your podcast like a business to capitalize on this. In this episode, I’ll give you insider tips and analysis so you can see how the big podcasts make the big bucks.

HERE'S WHAT WE'RE DIVING INTO:

00:37 We are in a 10 BILLION DOLLAR Industry

The News is in, the Podcasting industry is nearing 10 Billion in revenue. These are the latest statistics just published!

01:14 Treat YOUR Podcast like a Business

Do you manage your podcast as if it were a business? If not, you could be missing out on some considerable money. I break down why you should take your podcast more seriously.

02:22 Don't UNDERVALUE Youtube for Your Podcasts

These days, YouTube is the 2nd Most used platform for Podcasts. We talk about why you should leverage the growing trend of audiences watching their favorite podcasts.

04:02 The Sponsorship Download Threshold

How many downloads do you need to start making sponsorships? Well, I have the latest statistics right here and I don’t fully agree with them.

07:35 My Favorite Sponsorship Model

Not all sponsorships are equal. In the best sponsorship deals, all parties end up profiting. I share with you my favorite types of sponsorships that I feel are fun, engaging and lucrative.

08:25 Are Podcast Ads Dying?

People will always skip ads, I do it and I’m sure some people here do as well. We discuss what that means for Advertisements in general and how that could impact your podcast.

09:33 Engagement is the Future

Podcasts are forever evolving. Gone are the days of looking at downloads as a key metric. Engagement and watch time will be what sponsorships are looking for in the future. The question is, how do you prepare for it?

11:12 Are You Building a Community for Engagement?

Here’s the hard truth. If you’re not building an engaged community, you will struggle. We showcase some examples I’ve come across recently of strong communities and talk about what you can learn from it.

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

JOIN THE CONVERSATION:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #TheBWord and let's keep the conversation going!

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Ever feel like you’re juggling all the podcasting plates at once? In this episode, I’m pulling back the curtain and giving you the inside scoop on why having a powerhouse team is non-negotiable if you want to take your podcast to the next level.

Here’s what we’re diving into:

00:41 – You NEED a Team to Support Your Podcast

If you’re trying to do it all yourself, it’s time to rethink. I’m sharing why building a team isn’t just a luxury—it’s essential for growth.

01:13 – Our New Editing Team

Meet the latest additions to our podcast family! I’ll introduce you to the rockstars who are helping us polish each episode to perfection.

01:27 – The IMPORTANCE of Filming Your Podcast

Why should you consider getting in front of the camera? We’re talking all about the benefits of filming your podcast and how it can elevate your brand.

02:48 – Always Try to Be the First in the Space

Want to stand out? I’ll tell you why being a trailblazer in your niche can set you apart and help you dominate your podcasting space.

03:10 – You Can’t Just Use Audio to Build Your Podcast

These days, audio isn’t enough. Discover why diversifying your content is key to growing your audience and keeping them engaged.

03:51 – The Reason for Our New Partnership with Zygo Media

Big news! We’ve partnered with Zygo Media, and I’m sharing the why behind this exciting new collaboration.

05:52 – Hiring a Team That Fits Your Strategy

Not all teams are created equal. Learn how to hire a team that aligns with your vision and can execute your strategy flawlessly.

06:52 – Hiring a Team That Can Do Jobs BETTER Than You!

Here’s the truth: You shouldn’t be the best at everything. Find out why hiring people who can outshine you in specific areas is the secret sauce to scaling your podcast.

Tune in, take notes, and let’s get your podcast ready to soar with the help of a dream team! 💪

RESOURCES

• Watch the YouTube Channel: https://www.youtube.com/@JoanneBolt
• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

JOIN THE CONVERSATION:

Who’s your next hire going to be? Jump into my DMs and tell me!

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.