If you've been guesting on podcasts as part of your revenue strategy but haven’t seen results, you're probably doing it wrong! In this episode, Joanne breaks down the biggest myths about podcast guesting and why traditional pitching methods are failing in 2025.

She shares a step-by-step strategy to help you land high-converting podcast interviews without getting ghosted, plus why sending DM pitches with video sales letters (VSLs) is the new game-changer. If you’re ready to book more shows, close more sales, and finally see ROI from podcast guesting, this episode is a must-listen.

Are you guesting on podcasts but not seeing a return? The problem isn’t podcasting—it’s your strategy! In this episode, Joanne exposes the biggest mistakes podcast guests make and walks you through a proven method to land podcast interviews and convert listeners into buyers.

0:00 Why your podcast guesting strategy isn’t working

1:00 The biggest myth about podcast guesting that’s holding you back

2:30 Why sending listeners to your social media is a mistake

4:00 The #1 problem: Most pitches never get read

5:30 Why cold email pitching is outdated (and what works now)

7:00 Step 1: Find the RIGHT podcasts for your audience

8:30 Step 2: Warm up the host before pitching

10:00 Real-life examples: How Joanne built relationships with Boss Babe & Jasmine Star

12:00 Step 3: Ditch the email—Pitch via DM & VSL instead

14:00 Why tracking your pitch analytics is the key to success

15:30 Final thoughts & how to get Joanne’s Podcast Guesting Handbook

🎯 What You’ll Learn:

✔️ Why traditional email pitching is dead (and what to do instead)

✔️ The 3-step formula for landing high-converting podcast interviews

✔️ How to send DM pitches with video sales letters (VSLs) for instant results

✔️ Why guesting on the RIGHT podcasts matters more than guesting on 300 shows

📩 Want Joanne’s 22-page Podcast Guesting Handbook?

Sign up at podcasther.com/newsletter and select "Pod Profitable Podcast Guesting" to get step-by-step guidance on landing high-impact podcast interviews!

🎧 Listen now & start booking profitable podcast interviews!

👉 Join the Podcast(Her) Network: https://www.podcasther.com/

👉 Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

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JOIN THE CONVERSATION:

I’d love to hear your thoughts on this episode! What’s your experience with lead magnets? Tag me on Instagram, and let me know!