Building a personal brand through podcasting can be a game changer for marketers looking to connect authentically with their audience. Simon Chou, host of @marketingonmars shares strategies for growing a podcast, engaging communities through unique events, and leveraging technology to streamline marketing efforts.

• Insights on the current podcast landscape and listener demographics
• The significance of consistency in podcasting
• Steps to cultivate a powerful personal brand online
• Importance of building community both digitally and in-person
• The transformative role of AI in enhancing marketing strategies

Ever wondered how the perfect blend of hot sauces and marketing strategies can create a captivating podcast experience? Simon Chou, the marketing maestro behind "Marketing on Mars," joins us to share the secret sauce behind his show's success. From tackling hot sauce challenges with top marketers to leveraging platforms like LinkedIn and YouTube for personal brand building, Simon reveals how consistency and creativity can grow your podcast audience. Discover the art of balancing education and entertainment in content creation and how Simon's unique approach keeps listeners coming back for more.

Our conversation takes a deep dive into the power of influential guests and the complexities of managing podcast metrics across diverse platforms. Unpacking the journey of "Marketing on Mars," Simon explains how high-profile guests have boosted listenership and the significance of community building in the digital age. Whether it's engaging with Vancouver's vibrant community or navigating career transitions, Simon's insights on personal branding offer listeners a roadmap to preparing for life beyond their corporate identities.

Journey with us through Simon's transition from finance to marketing, where human connection and innovation take center stage. This episode is packed with personal stories, networking strategies, and invaluable marketing insights. Explore how Simon's knack for creating engaging communities informs his current projects. As we venture into the evolving landscape of podcasting and marketing, listeners are invited to harness the transformative potential of building authentic connections and thriving communities.


Email us with any feedback for the show: spark@postion2.com
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Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Simon Chou: https://www.linkedin.com/in/simonchou1/


#podcasting #community #personalbranding #marketingschool #entrepreneur #innovation #growth #technology #innovatorsmindset #innovators #innovator #product #revenue #founder #entrepreneurship #growthmindset #growthhacking #enterprise #business #company #companies #smartgrowth #efficiency #process #podcast #comedy #desi #indian #community

Website: https://www.position2.com/podcast/

Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Email us with any feedback for the show: spark@postion2.com

This episode with Kumar Ganapathy "dives" (yes we know AI loves this word) deep into the realm of deep tech in India, exploring impactful investment strategies and the entrepreneurial spirit necessary for success in this complex landscape. Listeners gain insights into the challenges faced by founders, the importance of resilience, and the unique opportunities that lie within the Indian market.

• Introduction of Kumar, his background and 3i Partners
• Explanation of deep tech and its significance
• Investment strategies focusing on India as a starting point
• Resilience as a key trait among successful entrepreneurs
• Case studies of 1090 and advanced battery technology companies
• Importance of understanding market needs and refining messaging
• Exploration of AI's role in transforming drug discovery
• Reflection on India's evolving tech investment landscape

Join us on the Spark of Ages podcast as we chat with Kumar Ganapathy, the visionary founder and managing director of 3i Partners. Kumar takes us on his riveting journey into the realm of deep tech investing, focusing on the critical role of health and climate tech for upcoming innovations. He shares his strategic vision of beginning investments in India with the goal of expanding globally, seeking the brightest minds in science and technology to lead the charge. Kumar's unique insights stem from his rich experience in tech entrepreneurship, providing a fresh perspective on how deep tech can create defensive moats and tackle significant societal issues.

We explore the importance of creating a "wow" factor that captures market attention, starting with accessible market segments, and building a world-class team. Kumar shares a powerful example of an Indian company that developed affordable gel packs for temperature control, revolutionizing cold chain logistics. This innovation illustrates how transformative technologies can drive efficiency, sustainability, and lasting industry impact. Additionally, we touch on the promise of India's green hydrogen economy and cutting-edge battery technology, which could potentially transform the nation's energy landscape.

Our conversation also highlights the entrepreneurial spirit of India, exemplified by companies like PadCare, which pioneers sustainable recycling solutions. We discuss the importance of frugal innovation, and how India's approach can offer a strategic edge in tech development. Kumar reflects on his personal journey and investment choices, emphasizing the significance of finding one's ikigai in entrepreneurship. Throughout the episode, we explore the balance of passion, skill, and market needs as a pathway to career satisfaction and success.


Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Kumar Ganapathy: https://www.linkedin.com/in/kumar-g-9342742

Kumar is currently a founder and Managing Director of 3iPartners, an early-stage impact fund that invests in promising social entrepreneurs in India. 3iPartners focuses on deep tech startups in the areas of Tech Bio, Climate Tech, and Frontier Tech, seeking to support visionary founders who are disrupting industries with innovative technologies and scalable business models.

#entrepreneur #indiancompany #deeptech #growth #innovation #sales #technology #innovatorsmindset #innovators #innovator #product #revenue #revenuegrowth #management #founder #entrepreneurship #growthmindset #growthhacking #enterprise #business #bschools #bschoolscholarship #comp

Website: https://www.position2.com/podcast/

Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Email us with any feedback for the show: spark@postion2.com

This episode explores how technology, specifically AI, is reshaping military strategy and national defense. Colonel Jason Hansberger and Author/Entrepreneur Tim Henderson discuss the implications of AI in warfare, the ethical considerations surrounding autonomous weapons, and the U.S. military's strategic innovations.

• Examining the significant U.S. defense budget and global military expenditure
• Understanding the new age of Great Power Competition
• Addressing the role of AI and innovation in military operations
• Discussing the ethical implications of autonomous capabilities
• Highlighting DAF Stanford AI Studio’s mission and objectives
• Exploring practical AI applications within current military contexts
• Assessing the future of military technology and decision-making processes

Colonel Jason Hansberger and Tim Henderson join us for an eye-opening discussion about the ever-evolving world of technology and defense. Colonel Hansberger, with his expertise in Air Force strategy, and Henderson, a former submarine officer and author, offer a unique lens on how artificial intelligence is transforming military operations. As we navigate a landscape marked by geopolitical challenges, such as North Korea's involvement in Ukraine and Donald Trump’s re-election, we examine America’s strategic role on the global stage and the ethical considerations that come with the use of AI and autonomous technologies in defense.

Our conversation takes a broader approach as we explore the global competition for AI supremacy. We analyze the economic and political ramifications of controlling semiconductor manufacturing and advanced computing technologies. This episode looks into the historical ties between military applications and technology, the controversies that arise when tech giants merge with defense projects, and how initiatives like the DAF Stanford AI Studio can bridge the gap between academia, the industry, and the military. We even consider the profound impact AI could have on decision-making processes in complex environments and the nuanced dynamics of autonomous warfare.

As we wrap up, we get personal with our guests, learning about their aspirations beyond their military careers. Tim shares his plans to publish novels inspired by military service, while Jason reflects on his life philosophy of seeking significance over success. Together, we address pressing recruitment challenges faced by the military and propose innovative solutions that could enhance outcomes.

Jason Hansberger: https://www.linkedin.com/in/jason-hansberger-b1b15374

Jason Hansberger is a leader in technology and strategy currently serving as the Director of the DAF-Stanford AI Studio and AMC/CC Special Advisor & Director, Technology Capability Development for the United States Air Force

Tim Henderson: https://www.linkedin.com/in/tim-henderson-53772116

Tim Henderson is a multifaceted professional with a background spanning military service, finance, and real estate development. He is a former submarine officer and nuclear engineer from the United States Naval Academy, where he served in various roles on a ballistic missile submarine, ultimately as a Missile Officer. For the past 18 years, he has been a multifamily developer and general contractor in Silicon Valley and is the President of Cypress Group. He is also the author of the novel "Nobody Wins Afraid of Losing".

Producer: Anand Shah & Sandeep Parikh
Technical Director & Sound Designer

Website: https://www.position2.com/podcast/

Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Email us with any feedback for the show: spark@postion2.com