• How to Build an Engaged Online Community That Grows Your Business
    Feb 19 2025

    Ever wish your followers would do more than just like your posts?

    What if they became your biggest cheerleaders, sharing your content, recommending your business, and showing up regularly because they feel like they’re part of something bigger?

    In this episode, we’re talking all about building an online community that actually helps your business grow. No more fake followers, no more paying for likes, just real connections with people who love what you do!

    I’ll break down:

    • Why building a community matters – How it helps with brand loyalty, organic growth, and valuable customer feedback.
    • How to create a strong community – From defining your purpose to picking the right platform (Facebook Groups, Instagram, LinkedIn, etc.).
    • What to post to keep people engaged – Content ideas that make your audience feel valued and excited to participate.
    • How to stay consistent – Easy ways to interact with your community without spending hours online.
    • Pro tips for keeping your community growing – How to encourage conversations, set the right tone, and celebrate your audience.

    By the end of this episode, you’ll have one simple step to start building your community today!

    If you’re ready to turn your social media followers into loyal fans, hit play and let’s dive in!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    13 mins
  • Stop Wasting Money! The Smart Way to Run Social Media Ads on a Budget
    Feb 12 2025

    Not sure if Facebook and Instagram ads are worth the money? I hear you!

    In this episode, I’m breaking down exactly how to run social media ads without wasting your budget, even if you only have $5 a day to spend!

    You'll learn:

    • Why social media ads work (even for small businesses!)
    • 4 simple steps to create your first ad
    • How to target the right audience to get real results
    • The secret to maximizing a small budget with smart strategies
    • Why your social media profile needs a glow-up before running ads

    I’ll also share a real-life example of a coffee shop that increased foot traffic by 30% with just a $50 ad campaign, proof that you don’t need a huge budget to see results!

    Ready to grow your business with smart, cost-effective social media ads? Hit play now!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    13 mins
  • How to Use Instagram Reels to Grow Your Small Business
    Feb 5 2025

    Feeling like social media is just another thing on your never-ending to-do list?

    I hear you!

    But what if I told you that Instagram Reels could be the easiest (and most fun) way to boost your small business marketing, connect with more customers, and drive real results?

    In this episode, I’m breaking down exactly how to use Instagram Reels to build brand awareness, increase social media engagement, and grow your business, without spending hours filming or needing fancy equipment.

    Here’s what you’ll learn in this episode:

    • Why Instagram Reels get 22% more engagement than regular posts (and how to use that to your advantage).
    • The 3 key ingredients of a great Reel that stops the scroll and gets views.
    • Easy Instagram marketing ideas you can use right now to attract more customers, even if you’re new to Reels.
    • How to batch-create content so you’re not stressing about posting every day.
    • The biggest mistakes small businesses make with Reels and how to avoid them.

    If you’re ready to turn your social media strategy into a real growth tool, this episode is for you!

    Let’s make social media growth happen!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    14 mins
  • Vanity Metrics Are Killing Your Growth! Here's What to Focus On Instead
    Jan 29 2025

    Today I want to talk to you about something that can make a huge difference in your small business: social media metrics. If you’ve ever felt lost trying to figure out what numbers actually matter, you’re not alone. The good news? I’ve got you covered!

    In this episode, we’re diving into the numbers that actually matter on social media. Forget about vanity metrics like likes and followers, they might look good, but they don’t help your business grow. Instead, I’ll teach you how to focus on valuable metrics that drive real results.

    Here’s what you’ll learn in this episode:

    • The difference between vanity metrics and valuable metrics (and why the latter is your new best friend).
    • 4 key metrics every small business should track: engagement rate, website clicks, conversions, and reach.
    • Simple tools and strategies to track your social media analytics without feeling overwhelmed.
    • How to use these numbers to create smarter content and grow your business.

    Plus, I’ll give you an actionable challenge to pick one metric to focus on this month, because small, consistent steps lead to big wins.

    Let’s turn your social media into a powerful tool for measurable growth. Tune in now!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    15 mins
  • Save Time on Social Media: 3 Automation Tips That Work
    Jan 22 2025

    Feeling overwhelmed by social media? You're not alone!

    In this episode, I’m sharing my best tips for social media automation in a way that saves you time and keeps your brand feeling personal and authentic. Whether you’re a wellness coach, boutique hotel owner, or a vacation tour operator, this episode is packed with actionable advice to help you make social media work for you.

    Here’s what you’ll learn:

    1. Why consistency is key to building trust on social media (and how automation helps).
    2. What you can automate—from scheduling posts to creating content templates.
    3. Simple tools that make social media easier, like Canva and Later.
    4. How to stay authentic while automating, so your audience still feels connected.
    5. A 3-step workflow to streamline your social media strategy starting this week.

    I’ll also share real-life examples and a challenge to help you put these ideas into action right away.

    Ready to save time and grow your business on social? Tune in now and let’s make it happen!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    13 mins
  • 5 Hyperlocal Social Media Marketing Strategies to Drive Foot Traffic
    Jan 15 2025

    Hey there, business bosses!

    In this episode of, I’m sharing 5 easy and actionable social media strategies that will help you bring more customers right through your front door. Whether you’re running a cozy coffee shop, a stylish boutique, or any other local business, these tips are all about connecting with your community and turning followers into real-life foot traffic.

    Here’s what you’ll learn:

    1. How to use hashtags to make your business discoverable by the people who live, work, and shop near you.
    2. Why partnering with local influencers (even those with small followings!) can supercharge your brand’s visibility.
    3. The power of sharing local events and stories to show off your community involvement and build trust.
    4. How to run social media-exclusive deals that drive engagement and in-store visits.
    5. What geo-tagging is and why it’s a must for getting your business noticed by nearby customers.

    These are simple, hyperlocal strategies designed to work for your small business and make a BIG impact on your sales.

    Grab your coffee, hit play, and let’s turn your social media into a powerful marketing tool that delivers results.

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    11 mins
  • How to Craft a Brand Story That Sells: A 3-Step Framework for Small Businesses
    Jan 8 2025

    Let’s get real—people don’t just buy products; they buy stories they can believe in and be part of. And as a small business, your story is your secret sauce to standing out.

    In this episode, I’m diving into one of the most powerful tools for connecting with your audience: your brand story. I’m breaking it all down into simple steps to help you craft a story that builds trust, loyalty, and lifelong customers.

    Here’s what you’ll learn:

    • Why storytelling is important for small businesses to connect emotionally and drive action.
    • How to create your brand story using my easy 3-step framework:
    • Simple ways to share your story effectively, on your website, social media, and even through customer interactions.

    Plus, I’ll share examples to show why stories stick and sales pitches don’t.

    By the end of this episode, you’ll have everything you need to write your own compelling brand story and start sharing it in a way that attracts your target customers.

    Grab your notebook, hit play, and let’s do this!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    11 mins
  • How to Plan Your Social Media in Just 1 Hour a Week
    Jan 1 2025

    Is social media planning feeling like just another impossible task on your never-ending to-do list?

    Trust me, I get it. But what if I told you that you could plan an entire week of social media content in just one hour?

    In this episode, I’m sharing my step-by-step system to make social media planning simple, stress-free, and effective.

    Here’s what you’ll learn:

    • How to brainstorm content ideas that your audience will love using my “3 E’s” strategy: Educate, Engage, and Entertain.
    • Tips for writing captions quickly and in your authentic brand voice.
    • How to pair captions with visuals that grab attention and connect with your followers.
    • The best tools to schedule social media posts and save time every week.
    • A bonus tip to make sure your posts actually get seen (and how to avoid the dreaded “post and ghost” mistake.)

    This episode will help you stay visible online without spending hours every week. So grab your coffee, set your timer, and let’s get started!

    With all my support, Chey

    Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

    Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

    👉 Follow me for more social media tips:

    • Instagram: https://www.instagram.com/cleymansocial.media/
    • https://www.instagram.com/cheyannecleyman
    • Facebook: https://www.facebook.com/cheyannecleyman/

    👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

    Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

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    10 mins