Today I want to talk to you about something that can make a huge difference in your small business: social media metrics. If you’ve ever felt lost trying to figure out what numbers actually matter, you’re not alone. The good news? I’ve got you covered!

In this episode, we’re diving into the numbers that actually matter on social media. Forget about vanity metrics like likes and followers, they might look good, but they don’t help your business grow. Instead, I’ll teach you how to focus on valuable metrics that drive real results.

Here’s what you’ll learn in this episode:

• The difference between vanity metrics and valuable metrics (and why the latter is your new best friend).
• 4 key metrics every small business should track: engagement rate, website clicks, conversions, and reach.
• Simple tools and strategies to track your social media analytics without feeling overwhelmed.
• How to use these numbers to create smarter content and grow your business.

Plus, I’ll give you an actionable challenge to pick one metric to focus on this month, because small, consistent steps lead to big wins.

Let’s turn your social media into a powerful tool for measurable growth. Tune in now!

With all my support, Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
• https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

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