• The Evolution of Marketing: What Worked Then vs. What Works Now
    Feb 21 2025

    Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highlighting past trends, current strategies, and future predictions for 2025 and beyond. She dives into the rise of digital marketing, the power of social media, AI-driven personalization, and why adaptability is the key to long-term success.

    Whether you’re an entrepreneur, business owner, or marketer, this episode will help you stay ahead of the curve by understanding what marketing strategies still work, which ones are outdated, and how to future-proof your brand in an ever-changing world.

    What You’ll Learn in This Episode:

    Traditional Marketing Tactics That Worked in the Past – Print ads, direct mail, TV commercials, and sponsorships
    The Digital Marketing Revolution – Social media, influencer marketing, and content-driven strategies
    The Role of Data and Personalization in Today’s Marketing – How AI and automation are reshaping the industry
    Emerging Trends for 2025 and Beyond – What brands need to focus on now to stay competitive
    Real-World Brand Examples – How companies like Nike, Coca-Cola, and Apple have adapted their marketing strategies for long-term success

    Key Takeaways & Actionable Insights:

    📌 Marketing is constantly evolving – Staying ahead requires adaptability and a willingness to embrace new trends.
    📌 Content and community are king – Today’s consumers demand value-driven, authentic content over traditional ads.
    📌 AI and automation are the future – Personalized, data-driven marketing is becoming the standard.
    📌 Visibility matters – The brands that dominate today are those leveraging social media, video content, and influencer partnerships effectively.

    Resources & Links Mentioned in This Episode:

    🔹 Work with Michelle – Need expert marketing guidance? Book a strategy session HERE
    🔹 Follow Michelle on Instagram for daily marketing tips → [@michellelthames]
    🔹 Subscribe to the Podcast so you never miss an episode!

    How to Support the Podcast:

    Subscribe & Leave a Review on Apple Podcasts or Spotify – it helps more entrepreneurs find the show!
    📲 Screenshot this episode & tag [@michellelthames] on Instagram with your biggest takeaway!
    📢 Share this episode with a friend or business owner who needs to stay ahead in marketing.

    🚀 Marketing is evolving—are you ready to adapt? Press play now and learn how to future-proof your business!

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    8 mins
  • The First Steps to Building Your Dream Business in 2025
    Feb 19 2025

    Ready to make 2025 your breakthrough year in business? If you’re tired of feeling stuck, overwhelmed, or unsure of what to do next, this episode is for you!

    In today’s episode, I’m breaking down the first and most important steps to building a thriving, profitable, and aligned business this year. We’ll cover:

    ✅ How to create offers that actually sell (and feel good to promote!)
    ✅ The visibility strategy that ensures your ideal clients find you
    ✅ A simple but powerful way to set goals you’ll actually achieve
    ✅ Why tapping into your existing network can be a game-changer for growth

    💡 Plus, I’ll share how you can get direct, real-time coaching from me via Voxer! If you want personalized strategy, accountability, and expert advice—without the high-ticket coaching price—this is the perfect option for you.

    🎧 Press play now, and let’s start building your dream business together!

    Resources & Links Mentioned:

    💬 Want my coaching in your pocket? Check out more info for my Voxer coaching here →
    📲 DM me “VOXER” on Instagram @michellelthames for more details!

    🔥 If you loved this episode, here’s how you can support the show:

    💖 Subscribe & leave a review on Apple Podcasts or Spotify—it helps more entrepreneurs find the show!
    📸 Screenshot this episode & tag me on Instagram @michellelthames with your biggest takeaway!
    🎙️ Share this episode with a biz bestie who needs to hear it!

    📢 PS: The first quarter of 2025 isn’t over yet! You still have time to make BIG moves—let’s do this together!

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    9 mins
  • Behind the Scenes: How I Helped a Client 3X Their Revenue
    Feb 17 2025

    Want to scale your business and increase revenue, but not sure where to start?

    In this episode of Social Media Decoded, I’m taking you behind the scenes of a real client success story—how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads.

    If you’re struggling with marketing, feeling stuck in your business, or wondering whether hiring a marketing agency is the right move for you, this episode is a must-listen!

    What You’ll Learn in This Episode: ✔️ The exact strategies we used to 3X a client’s revenue ✔️ Why brand positioning and messaging are crucial for sales ✔️ How PR, influencer marketing, and content strategy build trust ✔️ The power of social media & paid ads to drive consistent leads ✔️ Why working with a marketing agency is a game-changer for growth About Thames Media Solutions We’re the Jane of all trades when it comes to marketing. Our agency helps businesses scale by handling everything from: ✅ Social media management & content strategy Influencer marketing & brand partnerships PR & media outreach Paid advertising (Facebook & Instagram ads) Brand audits & marketing strategy execution

    If you’re ready to take your business to the next level, book a free strategy call today →HERE

    Who This Episode Is For: Business owners who want better marketing results Entrepreneurs feeling stuck in their revenue growth Brands looking for done-for-you marketing services Anyone curious about how a marketing agency can help them scale Resources & Links Mentioned: 🔗 Book a Free Strategy Call – Get expert marketing guidance for your business 🔗 Follow Me on Instagram – Let’s connect!

    📩 Loved this episode? Take a screenshot, share it in your IG Stories, and tag me @michellelthames so I can shout you out!

    🔥 Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify—your support helps more entrepreneurs discover this show! 💖

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    9 mins
  • You're Sitting on a Goldmine! 🔥 How to Turn Your Expertise Into Cash (Even After 40!)
    Feb 13 2025

    💡 Are you sitting on a goldmine of knowledge but not sure how to turn it into income? If you’re over 40 and wondering if it’s too late to start monetizing your expertise, let me tell you—the time is NOW!

    In this episode of Social Media Decoded, I’m breaking down four powerful ways to make money from what you already know:
    ✅ Coaching & consulting 💼
    ✅ Speaking engagements 🎤
    ✅ Digital products 📚
    ✅ Services & done-for-you offers 🚀

    Did you know the online education industry is set to reach $1 TRILLION by 2030? People are investing in learning from real experts like YOU. Whether you have 10+ years of experience in your field, a unique life journey, or valuable skills—there are people who will pay to learn from you.

    In This Episode, You’ll Learn: ✔️ Why coaching & consulting is the fastest way to start making money ✔️ How to get paid for speaking engagements (even if you’re just starting!) ✔️ The power of digital products—make money in your sleep! ✔️ How to package your skills into services for premium clients ✔️ The mindset shift you need to finally start monetizing what you know Who This Episode Is For: 🚀 Women over 40 ready to pivot into entrepreneurship 🚀 Multi-passionate entrepreneurs looking for multiple income streams 🚀 Experts, coaches, and professionals ready to monetize their knowledge 🚀 Anyone who has ever thought, “Is it too late for me to start?” (Hint: IT’S NOT!) Links & Resources Mentioned: 🔗 Download my FREE Monetization Guide HERE– Start making money from your expertise today! 🔗 Join My Coaching Program – Get the support you need to build your brand & business! 🔗 Follow Me on Instagram – Tag me with your biggest takeaway!

    Checkout my TV Segment HERE

    📩 Loved this episode? Take a screenshot, share it in your IG Stories, and tag me @michellelthames so I can shout you out!

    🔔 Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify—your support helps more women find this show! 💖

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    8 mins
  • Let’s Talk Retreats: Why You Need to Step Away to Grow
    Feb 10 2025

    In this episode, Michelle Thames shares why entrepreneurs and visionary leaders should invest in retreats to gain clarity, build connections, and elevate their businesses. She also shares details about her upcoming Costa Rica retreat in November and her February 27 info session.

    💡 What You’ll Learn:
    ✔️ Why stepping away from your business helps you grow faster.
    ✔️ How retreats can help you build game-changing connections.
    ✔️ Details on Michelle’s upcoming November 2025 Costa Rica Retreat & how to apply.

    📩 Want to Join?
    📌 Apply for the Costa Rica Retreat –APPLY HERE
    📌 Join the Info Session on Feb 27 – DM "RETREAT" on IG (@michellelthames) to sign up!
    📌 Book Michelle as a Speaker for Your Retreat – michelle@michellethames.com SUBMIT HERE

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    6 mins
  • Is a Podcast Right for Your Business? Here’s How to Know
    Feb 7 2025

    Thinking about launching a podcast? In this episode, Michelle Thames breaks down how to know if podcasting is right for your business, the benefits of starting one, and what it actually takes to launch.

    💡 What You’ll Learn:
    ✔️ The biggest signs a podcast is perfect for your brand
    ✔️ Why podcasting builds trust and brings in high-quality leads
    ✔️ The exact steps to start a podcast without the overwhelm

    📩 Want more help?
    🎙️ Join my free webinar on Feb 20! DM me ‘PODCAST’ on Instagram or CLICK HERE to sign up.
    🎙️ Need a Done-for-You Podcast Launch? DM me ‘LAUNCH’ and let’s get your podcast started!

    Check out RIVERSIDE here.

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    9 mins
  • Behind the Scenes: How I Use ChatGPT to Plan My Business
    Feb 3 2025

    In this episode, Michelle Thames shares how she integrates ChatGPT into her business for content creation, strategic planning, and time-saving workflows. Learn how AI can help you create content faster, map out marketing strategies, and focus on revenue-generating tasks.

    💡 What You’ll Learn:
    ✅ How to use ChatGPT to brainstorm and create content faster.
    ✅ Ways AI can streamline your business strategy and marketing calendar.
    ✅ How AI saves you hours every week so you can focus on making money.

    📩 Free Resource: Want my AI Strategy Guide with the exact prompts I use? DM me "AI" on Instagram (@michellelthames) to grab it for free!

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    10 mins
  • Speaking Engagements: How to Get Booked and Build Your Brand
    Jan 29 2025

    In this episode, Michelle Thames shares how she landed a speaking engagement in Florida through Threads and teaches listeners how to use the platform to get visible for opportunities. Learn tips for pitching yourself, building credibility, and positioning your brand for success.

    What You’ll Learn:

    1. How Michelle landed a speaking engagement using Threads.
    2. A step-by-step tutorial for using Threads to attract clients and opportunities.
    3. Tips for crafting the perfect speaker pitch and building credibility.
    4. How Elevate & Empower helps entrepreneurs get visible and succeed.
    Ready to level up your visibility and land speaking engagements? Join Michelle’s Elevate & Empower community for the tools and strategies to grow your brand in 2025.
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    11 mins