“People don’t buy what you do, they buy WHY you do it.” -- The famous phrase from Simon Sinek’s “Start with Why” TED talk has had individuals and businesses trying to discover and articulate their WHYs for over a decade. While simple in theory, it’s a bit more complicated in practice.

Dr. Gary Sanchez, aka “Dr. Why," has discovered and uncovered 9 WHYs that drive each and every one of us. He’s tidied it all up into his brilliant WHY Operating System and a simple and super-effective discovery tool that has helped hundreds of thousands of people accurately identify and articulate not just our WHYs but also the HOWs and WHATs that fuel our passions and purposes.

Dr. Why joins us to talk about the transformational and powerful experience of understanding our WHYs, and the drastic impact it has on not only how we work as a team, but in our personal relationships as well.

Guest:

• Dr. Gary Sanchez, WHY Institute CEO &Founder

Episode Links:

• Learn the Value of Clearly Discovering, Knowing and Articulating Your WHY
• Discover Your WHY: Take the assessment now (link coming soon)
• Contact Certified WHY Institute Coach Melanie Wilt to Unlock your Entire WHY.os

The election has come and gone, and while there’s a lame duck currently in the Oval Office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather the time-honored tradition of pardoning an actual live feathered gobbler from being a Thanksgiving meal at the residence of our nation’s leader. But where do these turkeys come from? How do they get chosen? And what all is involved in the adventure and media frenzy it takes to get them there? We’re going to learn all that and more on this episode of Shooting the Shift.

Guests:

• Gary Cooper, COO, Cooper Farms
• Cole Cooper, Cooper Farms
• Cassie Jo Arend, Agriculture Account Manage, Shift•ology Communication

Episode Links:

• Learn more about Cooper Farms
• Blog -- There's a Turkey in the White House!

Executives and business owners and the concept of leadership naturally go hand-in-hand. But while these leaders are busy leading, who is leading them? And how do they know if their leadership style is effective and sustainable?

Our own leader, Melanie Wilt, sits down with her executive coach, Ken Jacobs, to talk leadership traits, strategies and habits he incorporates to help leaders reach their full potential on this episode of Shooting the Shift.

Guest: Ken Jacobs, Jacobs Consulting & Executive Coaching

Episode Links:

• Learn more about Jacobs Consulting
• Connect with Ken Jacobs on LinkedIn
• Blog -- Leadership Insights from a PR Pro: Strategies for Effective Team Management