How can podcast creators use a start-up mindset to design and grow a sustainable show?

Ryan Devlin is the host of The Struggle Climbing Show, a popular podcast in the rock climbing community that set itself apart from other shows from the very beginning.

Ryan shares how he planned for podcast success using a business mindset, including:

1. Creatively structuring a show to differentiate it

2. How to be strategic with relationships for marketing

3. Keeping revenue in mind from the launch

Want to connect with Ryan and other podcasters who knows what you're going through?

Join our free Podcasters' Collective: a virtual community for podcast creators to learn and network.

Apply at wildpoppycreativeco.com/community

Music by Kris Hampton. Find more resources at wildpoppycreativeco.com.

Overwhelmed by the treadmill of creating and sharing content to promote your podcast?

Listen to hear thoughts on:

1. Defining the the specific goal of each type of content

2. How to identify your primary form of content and where you should repurpose it

3. Why you need to create structure in order to be consistent with content

4. When to take a pause and go back to content basics

Then, if you want to find podcast brand partners in 2025...

Join the Brand Partnerships Accelerator in January!

Have you tried to pitch brands, but it doesn't lead anywhere? Already worked with brands, but it didn't feel natural or worth it?

We're stoked to open our January cohort of the Brand Partnerships Accelerator. This four week program helps you get organized, learn how to pitch (or pitch better), start getting out there in front of brands, and take meaningful steps toward your next brand partnership.

Let's make 2025 your era of awesome brand partners. Go to wildpoppycreativeco.com/brands to get in.

Music by Kris Hampton.

There's a difference between a podcast listener and a superfan.

Superfans will spread their love of your show to others, engage with whatever hype you put out, and tell you what they think.

We share three simple but impactful ways you can create a culture of superfans around your podcast.

Plus, a BIG FUN ANNOUNCEMENT!:

We have a brand-new program starting January 2025 for podcasters who want to work with brand partners in the next year.

The Brand Partnerships Accelerator is a four-week, interactive program for creators who want to make money from their show and design a win-win-win relationship for themselves, their listeners, and a brand.

You’ll take your first steps toward building a meaningful relationship with a partner.

Learn more or grab your spot at wildpoppycreativeco.com/brand.

Music by Kris Hampton.

When your guest has a fantastic experience with your show, they want to share it with more people.

Happier guests lead to more buzz around an episode.

Guests who evangelize about your show experience lead to more awesome guests.

So how can you make sure your guest has a top-notch experience with you as a podcast creator?

Listen now to hear 10 of our favorite tips.

And THEN! We're celebrating US on Small Business Saturday...

We have a super special way to work together that you can book through Monday, 12/2.

✨ Book a Podcast Audit and you'll get a free Strategy Session added to our time together as a small biz celebration. ✨

Save $300 by getting a free Strategy Session if you email hi@wildpoppycreativeco.com by 12/2 with the words "I'M A BADASS."

We'll get you booked from there!

Learn more at wildpoppycreativeco.com/audit.

Music by Kris Hampton.

It's our first INTERVIEW! Featuring our friend Meg Carney of Forever Chemicals and the Outdoor Minimalist Podcast.

Meg shares:

• Why she even bothered to start Outdoor Minimalist in the first place
• Why she started a second podcast when she already had one
• The lessons she took from her first to second show
• Her experience of working with a PR firm to promote Forever Chemicals
• What YOU should think about if you're considering PR

Thanks so much to Meg for her partnership in this conversation.

PSST! Meg’s a part of The Podcasters’ Collective, our free community. You’re invited to apply!

Full show notes here.

Music by Kris Hampton.

Angie + Emily get real about the “whoopsies” they’ve made through their personal podcasts, For The Love Of, and The Stokecast.

We have a hunch you may have made some similar “whoopsies” on your show— which is great, since we learn lessons from all of them!

Want more from us?

Join our email list for a once-a-week update on all things podcasts!

Music by Kris Hampton.

Let’s talk calls to action:

Why you need ‘em, how to use ‘em in your podcast, and the biggest CTA mistakes we see podcasters make.

Want more?

Join The Podcasters’ Collective to share your CTAs with other podcasters and get feedback!

Full show notes available here.

Music by Kris Hampton.

Emily and Angie joined Colin True on THE ROCK FIGHT (an outdoor podcast that "aims for the head").

We're talking the business side of podcasts.

Podcast advertising is $4 billion large globally.

But very few outdoor industry brands and retailers include podcasts as a part of their advertising plans.

Find out why that's a mistake for brands.

Learn more about THE ROCK FIGHT at www.rockfight.co.

Thanks to Colin for letting us share the episode on Shiny Objects!

Stay in touch with Wild Poppy and Shiny Objects at wildpoppycreativeco.com/podcast.