In this high-energy episode, Claire Boscq sits down with Richard Mulholland, global keynote speaker, entrepreneur, and author of the upcoming book Relentless Relevance, to explore the powerful connection between sales and customer experience (CX).

Rich shares how being relentlessly relevant in sales is about crafting stories where the customer is the hero. He reveals why disrupting expectations and adding a playful edge—making mischief—can turn average service into unforgettable experiences that drive loyalty and referrals.

Discover:
✨ How aligning CX with sales strategies leads to lasting customer relationships.
✨ Why storytelling is the key to engaging customers and closing deals.
✨ How small, unexpected moments of delight can make your business impossible to ignore.
✨ Why creating a culture of CX excellence should be part of your organisation’s identity.

Whether you're in sales, leadership, or CX, this episode is packed with bold insights on how to stay relevant, build trust, and craft customer experiences that fuel business growth.

🎧 Tune in to the Shine On CX Show and discover how to make sales and CX work together—through a little mischief!

#ShineonCX #JCXAlliance #CutomerExperience #RelentlessRelevance #podcast #richardmulholland

------------ FOLLOW RICH

https://www.richmulholland.com/

https://www.linkedin.com/in/richardmulholland/

https://msnglnk.com/

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FOLLOW CLAIRE ⁠⁠⁠⁠⁠⁠⁠https://claireboscq.com/

https://jcxalliance.com/

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