Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future.

Show Notes:

Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/

Cadence Media Strategy: https://www.cadencemediastrategy.com/

Zero Draft: https://zerodraft.substack.com/

Freeskier: https://freeskier.com/

Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25

Scott Galloway: https://profgmedia.com/

Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/

Free Solo Film: https://films.nationalgeographic.com/free-solo

BPC - Brand, Product, Content:

Invisible Rulers (Book): https://amzn.to/3X4e0w9

Everybody Lies (Book): https://amzn.to/41hhJc8

DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death

Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/

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Martina Brimmer founded Swift Industries 17 years ago in the basement of a punk house. Over those years, she held on to a rollercoaster of ups and downs as the business grew, adapted and survived to meet market demand. After the softening of the cycling industry post-pandemic, Martina had to make some big decisions for the survival of the business, and this incredibly transparent conversation is an honest recountain of the lessons learned and insights gained.

Show Notes:

Swift Industries: https://builtbyswift.com/

Swift Industries Instagram: https://www.instagram.com/swiftindustries/

Revelate Designs: https://www.revelatedesigns.com/

Goldman Sachs Small Business Program: https://www.goldmansachs.com/community-impact/10000-small-businesses/

Jason Goodman: https://www.instagram.com/swift_getlost_academy/

Get Lost Adventure Series: https://builtbyswift.com/blogs/the-swift-industries-blog/sign-up-for-swift-industries-get-lost-academy

Swift Social Ride: https://builtbyswift.com/pages/swift-social-ride

Stoked Spoke Adventure Series: https://gearhouse.eventcalendarapp.com/u/49431/358272

Swift Campout: https://builtbyswift.com/blogs/the-swift-industries-blog/the-campout-navigators-color-the-valley

Founded Outdoors: https://foundedoutdoors.com/

BPC: Brand, Product, Content:

Topo Designs: https://topodesigns.com/

DB Clay DIY Wallet: https://www.dbclay.com/dtwk/p/black

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Jeff Pelletier is an established filmmaker, content creator and successful agency owner - among many other things. He sits down with Aaron to compare notes on the YouTube journey and provides insights and actionable advice for other aspiring content creators looking to build a community.

Show Notes:

Jeff Pelletier: https://www.youtube.com/@JeffPelletier

Jeff's Website: https://jeffpelletier.com/

BaseTwo Media: https://videoforbusiness.ca/

Billy Yang: https://www.billyyang.com/

Crunchlabs: https://www.crunchlabs.com/

Beau Miles: https://www.youtube.com/beaumiles

BPC - Brand, Product, Content:

Jenny Tough: https://www.youtube.com/@JennyTough_

Jenny's Book - Solo: https://amzn.to/4jRbcfl

DJI Osmo Pocket 3: https://amzn.to/4hQyMap

DJI Lav Microphones: https://amzn.to/3EuXO0t

Snickers Protein Bars: https://amzn.to/3EqkO0s

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