Lightning Round: Top 10 Skills Every Salesperson Will Need in 2025

Question: Lenora from Reno, Nevada asks, "I work in an industry where customers are very price sensitive, and we are not the cheapest. I need to really connect and sell value—my customers seem to want it all. What tools can I use to help me spend more time customer facing? What can I automate, use or invest in to speed up my sales process and make it more effective?"

Book: Book More Business by Lois Creamer

Join us Monday, Dec. 23rd for our Sales Logic Expert Exchange with Art Sobczak! 3-4 p.m. CT

Register to save your spot here to attend or get the replay!

Art will share proven strategies to help you break through the noise and build genuine relationships with prospects.

❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

Lightning Round: Top 10 Ways to Retain Customers

Question: Sierra from Toronto, Canada asks, “I am in equipment financing sales and in the last year we have grown a lot— some organic, most through acquisition. While this has been exciting, it feels like the demands on us as salespeople are doing nothing but expanding. I used to be focused on mostly new sales, but now they wants us to find new business, grow existing accounts and above all keep our retention rates high. How am I supposed to do all that?”

💡 Heard about the Sales Logic Brain, or Sales Logic Role Play? These are just some of the amazing features in the Sales Logic Mastermind. Find out how to join here.

❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

Lightning Round: Top 10 Ways to Get a Prospect to Engage

Question: Anzah Mustafa from New York asks, “What is the best way to find, generate and engage with leads —inbound? outbound? What is a better strategy?”

Book: Influence Elevated by Stacey Hancke

💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!