What motivates someone to leave a thriving career and jump into the unknown world of entrepreneurship? After surviving multiple challenges, how do you grow LIFEAID into a company worth over $100 million? Aaron Hinde shares his transformative journey from chiropractor to co-founder of LifeAid, emphasizing resilience through personal loss and unwavering commitment to quality health beverages.

What makes LIFEAID different from the other companies in the cutthroat energy drink business? Aaron shares insights on product development, the connection to CrossFit, and the lessons learned from overcoming adversity. Would he ever sell LIFEAID? We discuss the beverage industry and how Aaron's core values impact his decision-making process.

In a no-holds-barred conversation, Aaron also discusses the challenges facing CrossFit, how can CrossFit as a business can turn itself around, and offers insights into the future of the fitness industry

This intensely personal and inspirational episode explores the challenges of entrepreneurship, the evolving wellness landscape, and the importance of community support in recovery.

• Overview of Aaron's background and transition to LifeAid
• Early challenges in establishing the brand
• Role of direct marketing in LifeAid's success
• Commitment to clean ingredients and transparency
• Personal reflections on grief and community support
• Analysis of the current state of CrossFit and future potential
• Vision for LifeAid's growth while maintaining core values

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