In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media networks to enable better comparison and informed decision-making. Brea points out the disconnect between media attributable sales and actual e-commerce sales, which forces brands to independently manage and combine data. The speakers collectively stress the importance of data transparency and standardization for more effective media investment and campaign performance evaluations.

CHAPTERS:

(00:00) About Today's Topic
(00:42) About the Show
(01:04) Brian Dudzinski: Standardizing Retail Media Data
(01:40) Alicia Ponzani: Challenges of Walled Gardens
(02:49) Brea Keating: Aligning Media Attribution with Sales Data
(03:37) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various free or discounted educational content, courses, webinars, and research reports catering to different aspects of retail media, from tactical execution to organizational strategy.

Kiri's Forbes post: https://www.forbes.com/sites/kirimasters/2025/02/13/the-best-free-resources-for-learning-retail-media-in-2025/

Links to the respective resources:

https://www.digitalshelfinstitute.org/webinar-dsi-assessing-retail-media

https://www.digitalshelfinstitute.org/stratably-retail-media-impact-report

https://firstmovr.com

https://allumegroup.thinkific.com/courses/retail-media-advertising-strategy

https://stratably.com/the-retail-media-wake-up-call/

https://p2pi.com/content-type/webinars

CHAPTERS:

(00:00) About Today's Topic
(01:47) About the Show
(02:08) Digital Shelf Institute's latest key releases
(03:15) firstmovr's Innovative Virtual Summits
(03:56) Allume Group's Free Retail Media Course
(04:22) Path to Purchase Institute's Valuable Webinars
(04:59) Stratably's Insightful Research and Reports
(05:43) Conclusion: Diverse Approaches to Retail Media Education
(06:07) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency issues within the industry, as many networks fail to provide clear return on investment (ROI) metrics, fostering distrust among advertisers. To close the performance gap, improvement in measurement capabilities and data transparency is essential. The episode explores which networks are likely to make necessary investments as the industry faces its first growth slowdown.

Link to Kiri's previous Forbes post about Transparency in Retail Media: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results

Link to the Path To Purchase Institute & Transunion study results shared in this episode: https://p2pi.com/2025-p2p-trend-report-transunion

Link to Digiday article, 'Retail media networks under scrutiny amid calls for transparency and accountability' : https://digiday.com/marketing/retail-media-networks-under-scrutiny-amid-calls-for-transparency-and-accountability/

CHAPTERS:

(00:00) About Today's Topic
(00:31) About the Show
(00:53) Introduction to Retail Media Network Ratings
(01:34) Top Performers: Amazon Leads the Pack
(01:59) Struggles of the Long Tail Networks
(02:40) Middle Tier Bright Spots: Kroger and Instacart
(03:09) Industry Insights: Performance Gaps and Transparency Issues
(05:40) Challenges and Future Outlook
(06:12) Conclusion: The Path Forward for Retail Media Networks
(06:51) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We also explore the perspectives of e-commerce analyst Rick Watson, who ties Amazon's decision to the evolving search and AI landscape and its need for user intent data. The discussion includes various theories on Amazon's ultimate goals, from data collection to creating a comparison shopping engine, and the broader implications for the digital advertising industry. As this feature undergoes testing in the U.S. mobile app, we anticipate a significant impact on Amazon's advertising capabilities and its competitive positioning against Google.

As referred multiple times in the episode by Kiri, do check out "The Watson Weekly" podcast from ecommerce industry veteran Rick Watson : https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

CHAPTERS:

(00:00) About Today's Topic
(00:49) About the Show
(01:11) Probable reason from Kiri's PoV
(01:19) Rick Watson's Insight on Amazon's Ad Strategy
(02:10) Alternative Theories Behind Amazon's Move
(03:05) Amazon's Advertising Business Constraints
(04:51) Exploring New Advertising Formats
(06:02) Potential Impact and Future Predictions
(06:55) Conclusion: Amazon's Push to Challenge Google
(07:34) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media separate and Goodman Fielder's integrated planning model. The episode also explores the shift from traditional shopper marketing to an omnichannel approach, as seen at Georgia Pacific. Discussion extends to the advancements in attribution in e-commerce and the importance of integrating traditional and digital marketing capabilities, drawing parallels to the 'Moneyball' approach in baseball.

Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/12/retail-media-forces-brands-to-rethink-shopper-marketing-not-replace-it/

CHAPTERS:

(00:00) About Today's Topic
(01:49) About the Show
(02:10) Retail Media Spending Insights
(02:55) Brand Strategies: Tillamook and Goodman Fielder
(03:55) Latest Evolution of Shopper Marketing
(04:23) Attribution and Measuring Success
(05:06) Integration of Traditional and Digital Capabilities
(05:46) Conclusion: The Future of Retail Media
(06:22) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman criticizes Walmart's transition to Luminate. Lastly, AJ Patel shares his frustration with the transition from universal analytics to GA4. The episode delves into the challenges and frustrations that come with evolving retail media strategies.

CHAPTERS:

(00:00) About Today's Topic

(00:54) About the Show

(01:14) Scott Oshman on Google Analytics to GA4 Transition

(02:31) Ben Galvin on Closed Loop Attribution Models

(04:10) Darren Silverman Discusses Walmart's Luminate Transition

(04:55) AJ Patel's Experience with GA4 Transition

(05:58) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex Arnott from Dentsu's Newstream Media underscores the importance of self-service capabilities in media buying, creative assets, and real-time reporting. The discussion also touches on the significant market dominance of Amazon and the diverse approaches to incrementality measurement by various retailers. As retail media networks evolve, the focus is on making them more user-friendly and transparent to draw continued investment from brands.

Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results/

CHAPTERS:

(00:00) About Today's Topic
(00:48) About the Show
(01:09) Introduction to Transparency in Retail Media
(01:24) Case Study: Advertisers vs. Retail Media Networks
(02:37) The Power Imbalance in Retail Media
(03:02) Insights from Newstream Media's Alex Arnott
(04:03) The Importance of Self-Service Capabilities
(05:51) Challenges in Creative Asset Management
(06:43) The Need for Real-Time Reporting
(07:58) Future Directions and Optimism
(09:34) Conclusion: Proving Performance is Key
(10:04) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights from a report by Skai and the Path to Purchase Institute, discussing how brands are improving their measurement capabilities and the industry's strides toward standardization. Key topics include the complexities of cross-channel consumer behavior, the limitations of single-channel measurement, and the evolving landscape of retail media networks' measurement solutions.

Link to Kiri's Forbes article mentioned on the topic: https://www.forbes.com/sites/kirimasters/2025/02/05/as-retail-media-spending-soars-brands-face-a-measurement-crisis/

CHAPTERS:

(00:00) About Today's Topic
(01:19) About the Show
(01:40) Introduction to Retail Media Measurement Challenges
(02:47) The Importance of Retail Media
(03:11) Measurement Standards and Challenges
(04:02) Cross-Channel Shopping Behavior
(04:23) Traditional Measurement Solutions
(05:13) Fragmented Measurement Solutions in Retail Media
(05:57) Progress and Future Directions
(06:56) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing