In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media networks to enable better comparison and informed decision-making. Brea points out the disconnect between media attributable sales and actual e-commerce sales, which forces brands to independently manage and combine data. The speakers collectively stress the importance of data transparency and standardization for more effective media investment and campaign performance evaluations.

CHAPTERS:

(00:00) About Today's Topic
(00:42) About the Show
(01:04) Brian Dudzinski: Standardizing Retail Media Data
(01:40) Alicia Ponzani: Challenges of Walled Gardens
(02:49) Brea Keating: Aligning Media Attribution with Sales Data
(03:37) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various free or discounted educational content, courses, webinars, and research reports catering to different aspects of retail media, from tactical execution to organizational strategy.

Kiri's Forbes post: https://www.forbes.com/sites/kirimasters/2025/02/13/the-best-free-resources-for-learning-retail-media-in-2025/

Links to the respective resources:

https://www.digitalshelfinstitute.org/webinar-dsi-assessing-retail-media

https://www.digitalshelfinstitute.org/stratably-retail-media-impact-report

https://firstmovr.com

https://allumegroup.thinkific.com/courses/retail-media-advertising-strategy

https://stratably.com/the-retail-media-wake-up-call/

https://p2pi.com/content-type/webinars

CHAPTERS:

(00:00) About Today's Topic
(01:47) About the Show
(02:08) Digital Shelf Institute's latest key releases
(03:15) firstmovr's Innovative Virtual Summits
(03:56) Allume Group's Free Retail Media Course
(04:22) Path to Purchase Institute's Valuable Webinars
(04:59) Stratably's Insightful Research and Reports
(05:43) Conclusion: Diverse Approaches to Retail Media Education
(06:07) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency issues within the industry, as many networks fail to provide clear return on investment (ROI) metrics, fostering distrust among advertisers. To close the performance gap, improvement in measurement capabilities and data transparency is essential. The episode explores which networks are likely to make necessary investments as the industry faces its first growth slowdown.

Link to Kiri's previous Forbes post about Transparency in Retail Media: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results

Link to the Path To Purchase Institute & Transunion study results shared in this episode: https://p2pi.com/2025-p2p-trend-report-transunion

Link to Digiday article, 'Retail media networks under scrutiny amid calls for transparency and accountability' : https://digiday.com/marketing/retail-media-networks-under-scrutiny-amid-calls-for-transparency-and-accountability/

CHAPTERS:

(00:00) About Today's Topic
(00:31) About the Show
(00:53) Introduction to Retail Media Network Ratings
(01:34) Top Performers: Amazon Leads the Pack
(01:59) Struggles of the Long Tail Networks
(02:40) Middle Tier Bright Spots: Kroger and Instacart
(03:09) Industry Insights: Performance Gaps and Transparency Issues
(05:40) Challenges and Future Outlook
(06:12) Conclusion: The Path Forward for Retail Media Networks
(06:51) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing