Episode Summary

In this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.

You’ll get:

• A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.

• How to avoid sounding like a “sleazy infomercial” while still driving action.

• Exact scripts and tools to create urgency for services, digital products, and consultations.

• A hilarious (but relatable) story about why Andy almost bought a third coffee machine.

Plus, actionable steps you can implement in under 48 hours to boost conversions.

Connect with Andy Kulkarni

• LinkedIn: @AndyKulkarni

• NuKind Digital:CLICK HERE

Episode Summary

In this episode of Profit Pulse, Andy Kulkarni tackles the ultimate question: Are Google Business Profiles overhyped, or are they the secret weapon your business is missing?

You’ll learn:

• Why ignoring your GBP is like turning away free, hungry leads (and how a competitor outranked Andy overnight).

• How to optimize your profile for local SEO—even if you’re a B2B service provider.

• The exact strategy a Sydney consulting firm used to slash ad spend and boost ROI by 40%.

• Why “near me” searches are your golden ticket (and how to own them).

Plus, Andy shares his near-disastrous coffee machine purchase story and why it’s a perfect analogy for GBP procrastination.

Connect with Andy Kulkarni

• LinkedIn: @AndyKulkarni – Tag Andy with your GBP wins!

• NuKind Digital: www.nukindigital.com.au

Welcome to another episode of Profit Pulse, where we bring cutting-edge insights to help you grow your business without breaking the bank. This week, host Andy Kulkarni unpacks the untold truths about Google Ads’ Performance Max (PMax) campaigns that most marketers overlook.

From maximizing ad spend to avoiding common pitfalls, this episode dives into tactical, actionable strategies that will save you time, money, and stress. If you’re managing ads in-house or working with an agency, this episode is a must-listen!

What You’ll Learn Today:

• The key things about PMax most advertisers miss.
• Why data-driven decision-making is crucial for success.
• Tactical steps to optimise campaigns without overwhelming complexity.
• The best tools for monitoring PMax campaigns.
• Real-world examples of businesses scaling with these strategies.

🔔 Subscribe now and transform your marketing from an expense to your business's most powerful growth engine!

Connect With Me: https://www.linkedin.com/in/andykulkarni/

NuKind Digital: https://nukindigital.com.au/