• EP 8: The Psychology of Urgency: Creating Scarcity That Converts

  • Feb 23 2025
  • Length: 7 mins
  • Podcast

EP 8: The Psychology of Urgency: Creating Scarcity That Converts

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  • Summary

  • Episode Summary

    In this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.

    You’ll get:

    • A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.

    • How to avoid sounding like a “sleazy infomercial” while still driving action.

    • Exact scripts and tools to create urgency for services, digital products, and consultations.

    • A hilarious (but relatable) story about why Andy almost bought a third coffee machine.

    Plus, actionable steps you can implement in under 48 hours to boost conversions.


    Connect with Andy Kulkarni

    • LinkedIn: @AndyKulkarni

    • NuKind Digital:CLICK HERE
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