Transitioning from consulting to a product-driven model can unlock growth but requires strategic decisions and innovation. There are graveyards full of services companies that tried to make this pivot and have not survived it. Lawrence King, founder of Headstorm, shares his journey of transforming his consulting firm into a product powerhouse in the agriculture industry. If you’ve ever considered developing a product, this session will help you understand what it takes to be successful. Join to learn how to achieve product-market fit, how to navigate operational shifts between consulting and product models and how to build a roadmap for innovation and sustained growth.

Exiting your business is a multi-step process that requires strategic planning and the right team at the right time. This session breaks down the timeline of an exit, from assessing your firm’s worth and preparing marketing materials to managing buyer interest and creating competitive tension. Learn when to hire key advisors, what each phase entails, and how to make a strong first impression with potential buyers. By understanding the process and investing in top-tier expertise, you can navigate the complexities of an exit and maximize your outcome.

How can you leverage your membership to its fullest? What does it take to become an exceptional member of our community? In this inspiring session, our 2024 Member of the Year will share the mindset, actions, and strategies that set them apart. Learn how to manage the volume of ideas you get from the community, how to get ideas implemented and how to build meaningful relationships with fellow members. Whether you’re a new member or a seasoned veteran, this session will leave you inspired to elevate your own engagement and impact.

Next-generation technologies are revolutionizing the professional services industry. Join Alex Bratton, CEO of Lextech and practical tech futurist, for an insightful session exploring how next gen technology will reshape the way we work and serve clients. Gain clarity on disruptive trends and learn how to harness their potential for strategic advantage in professional services. From AI's immediate impact to future disruptive technologies, this session will help you stay ahead in an industry on the cusp of transformation.

Harness LinkedIn to become the go-to authority in your industry. This session covers building trust and awareness at scale using thought leadership and a formula for cutting through the noise. Discover strategies to stand out, track essential metrics, and align LinkedIn with your broader marketing efforts. Leave with actionable tools to enhance your LinkedIn presence and drive engagement.

At Collective 54, we often discuss the “Valley of Death” firms face when moving from Growth to Scale. But what if the cost of this journey is too high? In this session, C54 alumni Julian Lumpkin shares his story of deciding to close his firm and what came next. He’ll reveal the tough questions he asked himself and offer strategies for communicating this decision both internally and externally. Walk away with insights on how to navigate this turning point and confidently plan your next chapter.

2024 was challenging for many professional services firms, but those that optimized cash flow are now better positioned for 2025. Join this session to uncover the root causes of poor cash flow management and learn how operational factors impact cash flow. Gain insights on weekly cash flow management and aligning it with KPIs. Leave with actionable strategies to optimize cash flow and strengthen your firm’s resilience.

Are you struggling to grow revenue and win new business? Do you know the trigger events that put prospects in the market for your services? Are you talking to the wrong prospects? In this session, we'll dive into strategies for identifying these trigger events and refining your ideal client profile (ICP) enabling you to offer a focused, niche service that resonates with the right prospects. Gain actionable insights on how to continuously focus your ICP to recognize when clients enter your market, helping you attract and win ideal clients that lead to revenue growth. Whether you’re defining your ICP for the first time or sharpening it further, this session will provide you with practical strategies to grow your business by targeting clients with high potential for alignment and success.