Unlocking Podcast Growth: Video and Audio Welcome to Episode 56 of Podcast Tips with Rob Greenlee. If you’re looking to grow your podcast in 2025, you can’t ignore video anymore, but the power of RSS-based audio distribution is just as important.

Today, I explore the short-form to long-form trust-building strategy, the role of video in podcast discoverability, and key tactics for growing both your video and audio audience.

Key Topics Covered in This Episode:

• The Myth of Click-Through Rate (CTR) on Thumbnails – Why focusing only on CTR is good, but can be misleading and how brand consistency and impressions matter more.
• Short-Form to Mid-Form to Long-Form Content Flow – The path that converts casual viewers into engaged long-term listeners.
• Why Video is a Must-Have for Podcast Growth – Discover how video enhances discoverability through YouTube, TikTok, Instagram, and Facebook.
• Short-Form Content (15-60 seconds) – The Hook – Learn how viral Shorts, Reels, and TikTok grab attention and introduce new listeners.
• Mid-Form Content (5-20 minutes) – The Trust Builder – How to establish credibility and turn casual viewers into engaged fans.
• Long-Form Content (45 minutes – 3+ hours) – Deep Engagement and Monetization – Why long-form is where you monetize and create loyal followers.

Audio Podcast Growth Strategies via RSS

• SEO Optimization for Podcast Discovery – Using keywords, show notes, and transcriptions to improve ranking.
• Cross-Promotion and Podcast Directories – Expanding reach through Apple Podcasts, Spotify, and podcast swaps.
• Consistency and Frequency – Why a regular release schedule matters for retention.
• Listener Engagement Strategies – Boosting audience loyalty with Q&A episodes, bonus content, and live call-ins.

2025 Podcast Growth Formula

• Create viral short-form clips (15-60 seconds) to introduce your brand.
• Use mid-form videos (5-20 minutes) to build trust.
• Deliver long-form content (45 minutes – 3+ hours) for deep engagement and monetization.
• Optimize RSS distribution for discoverability and loyalty.

Monetize with sponsors, memberships, and premium content.

Are you using these strategies? Let’s talk about it.

Join the conversation in the Adore Creator Community → https://www.skool.com/adorenetwork

Subscribe for more expert podcasting tips. Don’t miss out on the latest insights to grow and scale your podcast in 2025. Like this video and subscribe to stay ahead of the game.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#PodcastGrowth #PodcastTips #VideoPodcasting #ContentStrategy #ShortFormContent #YouTubeGrowth #PodcastMarketing

Building a Personal Brand That Connects: The Next Steps in Your Audio & Video Show Starter System

Ready to take your podcast or video show to the next level? We go beyond just starting fast in Episode 55 of Podcast Tips with Rob Greenlee, which streamed live on February 13, 2025.

Today, we will explore how to build a personal brand that truly connects with and attracts a loyal audience—the key to standing out in the crowded world of content creation.

Your brand isn’t just your name or logo—your unique voice, story, and ability to create authentic connections with your audience. Whether launching a podcast, a YouTube show, or both, this episode will give you the step-by-step system to position yourself as a recognized and trusted creator in your niche.

What You’ll Learn in This Episode: • Why your personal brand is your greatest asset in podcasting and video content • How to define your brand identity so your audience instantly knows what you stand for • The three core pillars of a strong personal brand that builds trust and authority • Developing your on-air persona to create deep audience engagement • Crafting a consistent brand experience across your podcast, video, and social media • How to use shareable content, guest appearances, and community engagement to grow fast • Real-world examples and action steps to help you build your brand with confidence • Want to get noticed? You’ll learn how to craft an authentic voice and format that makes people want to follow you. • Struggling with audience growth? We’ll cover practical steps to build authority, attract listeners, and keep them engaged over time. • Wondering how to stand out? You’ll hear how other podcasters and video creators leverage their personal brand to make a lasting impact.

Join the Adore Creator Community on Skool, where I share insights and strategies and direct one-on-one support for creators like you. https://www.skool.com/adore-network-community-3786/about

Rob Greenlee, a 2017 Podcast Hall of Famer and 20-year podcasting veteran shares his unique perspective and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Episode 53: Why Podcasting is Hard NOW?

Join Rob Greenlee in this eye-opening episode 53 of Live Podcast Tips with Rob Greenlee from January 23, 2025 as he breaks down why podcasting has become more challenging for creators in today’s media landscape.

From crafting compelling content to navigating the maze of distribution, format choices, and monetization options, Rob dives deep into the complexities of modern podcasting.

Whether you’re working on long-form interviews, short-form storytelling, audio-only content, or integrating video, this episode will provide actionable insights and candid advice for overcoming the hurdles facing media creators.

Topics Covered: – The creative and technical challenges of podcasting today. – Why distribution is more fragmented than ever. – How format choices impact your workflow and audience engagement. – Monetization struggles in a saturated market. – Balancing time and effort between long-form and short-form, video and audio. – Why new and existing podcasters are struggling to grow against the rise of large, established shows.

00:00 Introduction and Welcome 01:01 The Changing Landscape of Podcasting 05:24 The Creative Challenge 23:59 Distribution Complexities 29:22 Audience Engagement and Analytics 30:58 The Future of Podcasting 33:46 The Format Dilemma 35:53 Listener’s Perspective and Final Thoughts 39:44 Introduction to Short Form Content 40:25 The Power of Short Form Content 41:03 Building an Audience 42:21 The Importance of Video 44:12 Choosing Your Format 45:37 Monetization Struggles 47:41 Balancing Quality and Monetization 48:55 The Time Commitment 51:26 Evolution of Podcasting 56:13 Engaging with the Audience 01:08:01 Final Thoughts and Wrap-Up

Rob Greenlee shares his unique perspective as a podcasting veteran and offers practical solutions to make podcasting easier and more effective in 2025.

Tune in LIVE: Thursday, January 23, 2025, at 7 PM EST / 4 PM PST.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

In today’s Podcast Tips with Rob Greenlee – Episode 52, we’re diving into the art of storytelling—but with a refreshing twist. What happens when you ditch the visuals and focus entirely on your words? That’s precisely what we’ll explore as we uncover how going back to storytelling basics can help you connect with your audience on a deeper level.

Many creators risk putting style over substance in an era dominated by flashy graphics and attention-grabbing visuals. Imagine crafting your narrative without a camera, fancy graphics, or slideshow. What’s left is your most valuable storytelling tool—your words. How do you turn them into a compelling narrative that resonates? We’ll strip everything back and show you how to refine your storytelling skills.

Without visuals to rely on, every sentence becomes sharper and every idea more purposeful. Words alone can evoke emotions, create vivid imagery in your audience’s minds, and build a narrative arc that lingers long after your story ends. Going back to basics forces you to focus on clarity and purpose—key ingredients in storytelling mastery.

True storytelling is about more than entertaining; it’s about connection. And connection comes from authenticity and vulnerability. By stripping away visuals, you’re left with your voice, your face, and your words—pure and human. This vulnerability resonates with your audience and helps them relate to you more deeply.

Let’s be clear: we’re not anti-video. Video is an incredible medium, but too many creators get lost in style and lose sight of the story’s substance. A polished video means nothing if your story lacks authenticity.

Here’s an exercise to elevate your storytelling: For your next podcast, video, or social post, focus entirely on your words. Write with intention. Build a narrative that paints vivid images, evokes emotions, and draws your audience in.

No matter the medium—text, video, or images—the heart of storytelling lies in making your audience feel something. What do you want them to take away? Please focus on the essence of your story, and your audience will remember it.

Connect with Rob Greenlee: Website: https://robgreenlee.com Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@RobGreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

#PodcastTips #Storytelling #ContentCreation #Podcasting #RobGreenlee #VideoStorytelling

In Episode 51 of Podcast Tips with Rob Greenlee, the first episode of 2025, we explore the growing trend of prioritizing money as the primary motivation for podcasting and why this mindset could be dangerous. While monetization is essential, making it the primary focus often leads to creative burnout, fragmented workflows, and a loss of authentic connection with audiences.

Rob dives into the realities of podcast monetization, the challenges of securing sponsors, and why podcasting growth is stalling in terms of new shows. He also shares actionable strategies for balancing passion and profit, emphasizing the importance of building community, storytelling, and owning your audience relationships.

Key Topics:

-The risks of money-first podcasting -Why fewer new podcasts are launching -How to balance creative passion with financial goals -The value of owning your audience relationship

Join the conversation and discover how to make podcasting sustainable and meaningful in the long term.

New episodes every week. Don’t forget to like, subscribe, and hit the notification bell for updates!

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@RobGreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#Podcasting #PodcastTips #ContentCreation #Monetization #RobGreenlee

In this milestone 50th episode aired Live on December 26th, 2024, Podcast Tips with Rob Greenlee delves deep into the evolving podcasting landscape.

The episode focuses on Spotify’s strategic shift toward video content and its implications for podcasters. As the platform prioritizes video over traditional RSS audio feeds, creators face critical decisions regarding distribution, monetization, and audience engagement.

Rob unpacks Spotify’s tactics, such as encouraging direct video uploads that override RSS-distributed audio, and compares them with YouTube’s similar strategies. He explores the challenges this creates, including fractured metrics, disrupted workflows, and the potential loss of centralized control over podcast monetization and analytics.

This episode is a must-listen for podcasters navigating the complexities of today’s content platforms. Rob shares actionable insights on balancing audio and video strategies, maintaining creative autonomy, and avoiding pitfalls in this rapidly changing environment.

Key Takeaways:

-The risks of Spotify’s video-first approach for traditional podcasters. –How do you assess whether video is the right path for your podcast? –Strategies for retaining control over distribution, metrics, and monetization. -Why owning your audience relationship is more critical than ever.

Stay informed and equipped to make the right moves in your podcasting journey!

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@RobGreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

#PodcastTips #RobGreenlee #SpotifyVideo #ContentCreation

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

In episode 49 of Podcast Tips with Rob Greenlee from the Live December 13th, 2024, episode, we tackle one of the most critical yet overlooked aspects of being a content creator: KNOWING YOUR WORTH.

It’s easy to undervalue yourself in the fast-paced, competitive world of podcasting and video creation. From self-doubt to unclear goals, the struggles are real—but so is the power of understanding your value.

We’ll explore the emotional, financial, and practical steps you can take to build self-confidence, align with your core values, and unlock your potential as a podcast host or video creator.

Here’s What We’ll Cover:

Building Self-Worth as a Creator -Why self-doubt and imposter syndrome can hold you back—and how to break free. -Rob’s journey from struggling with self-worth in his early radio and podcasting career to building confidence and clarity. -Understanding and aligning with your core values can transform content creation, collaborations, and audience engagement.

Anchor Yourself in Core Values -Could you define the values that guide your podcasting purpose? -How staying true to your values attracts loyal listeners and the right partnerships. -Example: Turning down sponsorships that don’t align with your mission. -Actionable Tip: Write down your top 3 values and incorporate them into your podcasting strategy.

Say “Yes” Strategically and “No” Confidently -Find the balance between being open to opportunities and protecting your time. -Say “yes” to collaborations that align with your goals and “no” to content that doesn’t add value. -The “No Rain, No Rainbow” effect: Growth often comes with temporary discomfort. -Practical Tip: Use a “value filter” for decision-making (e.g., Does this align with my goals? Does it feel authentic?).

The “Loose Change” Principle -Understand and track your undervalued resources: -Time: How many hours do you spend on your podcast each week? -Energy: Avoid burnout by knowing your limits. -Money: Budget effectively for tools, ads, and professional support. -Actionable Tip: Set weekly time, energy, and budget management goals.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@RobGreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

#PodcastTips #KnowYourWorth #PodcastingJourney #ContentCreation

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184