Unlocking Podcast Growth: Video and Audio Welcome to Episode 56 of Podcast Tips with Rob Greenlee. If you’re looking to grow your podcast in 2025, you can’t ignore video anymore, but the power of RSS-based audio distribution is just as important.

Today, I explore the short-form to long-form trust-building strategy, the role of video in podcast discoverability, and key tactics for growing both your video and audio audience.

Key Topics Covered in This Episode:

• The Myth of Click-Through Rate (CTR) on Thumbnails – Why focusing only on CTR is good, but can be misleading and how brand consistency and impressions matter more.
• Short-Form to Mid-Form to Long-Form Content Flow – The path that converts casual viewers into engaged long-term listeners.
• Why Video is a Must-Have for Podcast Growth – Discover how video enhances discoverability through YouTube, TikTok, Instagram, and Facebook.
• Short-Form Content (15-60 seconds) – The Hook – Learn how viral Shorts, Reels, and TikTok grab attention and introduce new listeners.
• Mid-Form Content (5-20 minutes) – The Trust Builder – How to establish credibility and turn casual viewers into engaged fans.
• Long-Form Content (45 minutes – 3+ hours) – Deep Engagement and Monetization – Why long-form is where you monetize and create loyal followers.

Audio Podcast Growth Strategies via RSS

• SEO Optimization for Podcast Discovery – Using keywords, show notes, and transcriptions to improve ranking.
• Cross-Promotion and Podcast Directories – Expanding reach through Apple Podcasts, Spotify, and podcast swaps.
• Consistency and Frequency – Why a regular release schedule matters for retention.
• Listener Engagement Strategies – Boosting audience loyalty with Q&A episodes, bonus content, and live call-ins.

2025 Podcast Growth Formula

• Create viral short-form clips (15-60 seconds) to introduce your brand.
• Use mid-form videos (5-20 minutes) to build trust.
• Deliver long-form content (45 minutes – 3+ hours) for deep engagement and monetization.
• Optimize RSS distribution for discoverability and loyalty.

Monetize with sponsors, memberships, and premium content.

Are you using these strategies? Let’s talk about it.

Join the conversation in the Adore Creator Community → https://www.skool.com/adorenetwork

Subscribe for more expert podcasting tips. Don’t miss out on the latest insights to grow and scale your podcast in 2025. Like this video and subscribe to stay ahead of the game.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#PodcastGrowth #PodcastTips #VideoPodcasting #ContentStrategy #ShortFormContent #YouTubeGrowth #PodcastMarketing

Building a Personal Brand That Connects: The Next Steps in Your Audio & Video Show Starter System

Ready to take your podcast or video show to the next level? We go beyond just starting fast in Episode 55 of Podcast Tips with Rob Greenlee, which streamed live on February 13, 2025.

Today, we will explore how to build a personal brand that truly connects with and attracts a loyal audience—the key to standing out in the crowded world of content creation.

Your brand isn’t just your name or logo—your unique voice, story, and ability to create authentic connections with your audience. Whether launching a podcast, a YouTube show, or both, this episode will give you the step-by-step system to position yourself as a recognized and trusted creator in your niche.

What You’ll Learn in This Episode: • Why your personal brand is your greatest asset in podcasting and video content • How to define your brand identity so your audience instantly knows what you stand for • The three core pillars of a strong personal brand that builds trust and authority • Developing your on-air persona to create deep audience engagement • Crafting a consistent brand experience across your podcast, video, and social media • How to use shareable content, guest appearances, and community engagement to grow fast • Real-world examples and action steps to help you build your brand with confidence • Want to get noticed? You’ll learn how to craft an authentic voice and format that makes people want to follow you. • Struggling with audience growth? We’ll cover practical steps to build authority, attract listeners, and keep them engaged over time. • Wondering how to stand out? You’ll hear how other podcasters and video creators leverage their personal brand to make a lasting impact.

Join the Adore Creator Community on Skool, where I share insights and strategies and direct one-on-one support for creators like you. https://www.skool.com/adore-network-community-3786/about

Rob Greenlee, a 2017 Podcast Hall of Famer and 20-year podcasting veteran shares his unique perspective and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184