On this episode of The Pizza King Podcast, I sit down with Elliott Ramsdell, the mastermind behind the rapid rise of Todd’s Curry Sauce. We dive into his journey from running a digital agency to launching a game-changing sauce brand and how he’s disrupting the food industry one bottle at a time.

Elliott shares how he went from branding and marketing to rolling up his sleeves and scaling a sauce business with a unique vision: getting Todd’s Curry Sauce into as many mouths as possible. We talk about the power of relationships in business, how great products spread through word-of-mouth, and why loyalty—both in customers and in partnerships—drives long-term success.

🔥 Key Takeaways:

• How Elliott transitioned from digital marketing to food service and CPG.

• The importance of building a brand through storytelling and personal connections.

• Creative ways pizzerias can add new revenue streams through sauces, merch, and loyalty programs.

• How Todd’s Curry Sauce is shaking up the foodservice industry and landing in major restaurant chains.

• Why personalization and direct customer relationships are key to growing a product-driven business.

Plus, we swap some killer pizza topping ideas using Todd’s Curry Sauce (trust me, you’ll want to try this). If you're a restaurant owner, marketer, or just love hearing about innovative food brands, this episode is packed with gems!

👉 Tune in and hear why this sauce is making waves—and how you can get your hands on some!

Ready to open your first pizza business?

Get my FREE New Store Checklist

go.tyrellreed.com/free

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free using Code: PIZZAKING

www.baggenie.net

Hey Pizza Fam! This week, I’m diving into some of the most common questions I’ve been getting from all of you about opening a pizzeria. We’re talking about startup costs, picking the right location, and negotiating lease terms – all the stuff that sets you up for success before you ever make your first pizza.

I also share one of the funniest (and most frustrating) stories I’ve had in a while involving a customer who had some... creative ideas about what “mild sauce” means. It’s a good reminder of how we adapt and improve our processes to keep things running smoothly.

Here’s What I Cover in This Episode:

• My go-to strategies for breaking down startup costs and budgeting effectively.

• Why second-gen restaurant spaces are my first choice and how they save big money.

• How I use my breakeven tool to evaluate potential locations.

• Tips on negotiating lease terms, including the importance of asking for tenant improvements and free rent months.

• Real-life lessons from customer interactions and how to handle tricky situations with grace.

A Funny (and Frustrating) Story: You won’t want to miss this one! I talk about a customer who thought mild wing sauce was pizza sauce (yes, really). I’ll let you decide who was in the wrong here, but it inspired me to make some simple adjustments to avoid future confusion.

Resources I Mentioned:

• My Idea to Open Guide: Everything you need to plan and open your pizzeria for just $27.

• Free New Store Opening Checklist: Download this checklist to make sure you’ve got everything covered.

• The Breakeven Tool: My favorite spreadsheet for quickly assessing whether a location is worth pursuing.

Let’s Connect: I love hearing from you! Keep sending your questions on Instagram, Facebook, and YouTube. If you’re not subscribed to my YouTube channel yet, check it out – we’re building a great community over there. Got a question or want to share your thoughts on today’s episode? Email me at info@tyrellreed.com.

What’s Coming Up: Next month is going to be packed with value! I’ve got four amazing guests lined up to share their expertise and stories. Trust me, you won’t want to miss it.

Thanks for tuning in, Pizza Fam. See you next week!

Ready to open your first pizza business? Get my FREE New Store Checklist

go.tyrellreed.com/free

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free using Code: PIZZAKING

www.baggenie.net

This week, I took the podcast on the road and recorded live from West Shore Pizza Kingsway. It’s not something I usually do, but with so much happening right now, I wanted to share my thoughts, advice, and support directly from the heart of our business. Here’s what I talked about:

• Standing with Los Angeles: My heart goes out to everyone in Los Angeles dealing with the aftermath of the wildfires. I’ve reached out to friends, family, and pizza folks in the area, and while it’s a relief to know they’re safe, I recognize how much rebuilding lies ahead. Organizations like Slice Out Hunger are stepping up, and I encourage all of us in the pizza community to help however we can.

• The Role of Pizzerias in Tough Times: Whether it’s wildfires in California or unexpected snowstorms in the South, disruptions shake up people’s routines. As pizzeria operators, we have the unique ability to offer a small slice of normalcy—a hot meal and a familiar place. Shoutout to the pizza makers and first responders out there working hard to keep things going.

• Taking Your Pizzeria to the Next Level: If you’ve been in business for a few years and are ready to grow, congrats—you’re already ahead of 60% of restaurants that don’t make it past year one. I shared practical tips on tightening operations, building strong teams, and developing marketing strategies that actually work. Spoiler: it all starts with rock-solid operations.

• Developing Future Leaders: One of my favorite topics—helping team members grow into leaders. I shared how investing time and patience into your managers can pay off big, using my favorite metaphor: growing asparagus. It’s a two-year process that leads to 20 years of productivity, but you have to put in the work upfront.

Resources I Mentioned:

• Download my free New Pizzeria Opening Checklist: go.tyrellreed.com/free

• Learn more about Slice Out Hunger’s wildfire relief efforts.

• If you’re serious about growing your business, check out my 12-week coaching program for pizzeria operators.

Shoutouts:

• To the communities in Los Angeles and the South navigating these tough times—we’re with you.

• To first responders and pizza makers giving back every day.

• To our sponsors, Todd’s Curry Sauce, Bag Genie Pizza Bags, and of course, TyrellReed.com.

Let’s Connect: If you have questions or want to learn more about the tools and resources I’ve mentioned, visit TyrellReed.com. I’d love to hear from you.

Ready to open your first pizza business? Get my FREE New Store Checklist

go.tyrellreed.com/free

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free using Code: PIZZAKING

www.baggenie.net

Episode 33

In this episode, I had the pleasure of sitting down with Michael Jacobson, the CEO of French Florist. At first, I wasn’t sure how a florist’s business would resonate with us pizza folks, but after diving into Michael’s story, I realized just how much we all have in common as business owners. From leadership lessons to franchise strategies and innovative technology, there’s a lot we can learn from the way French Florist operates. Whether you’re running a pizzeria or another type of business, this episode is packed with insights you won’t want to miss.

What You'll Hear About:

• How French Florist uses proprietary technology to streamline operations and support franchisees.

• Why great leadership at the store level is critical to profitability.

• The importance of empowering your team to create outstanding customer experiences.

• Challenges of scaling a business and finding franchise partners that align with your values.

• Lessons on balancing technology investments while staying efficient.

Why This Episode Matters:

If you’ve ever wondered how to grow your business while maintaining quality and culture, Michael offers some great perspectives. We also talked about the parallels between our industries—pizza and flowers—and how focusing on people and processes is key to success, no matter what you sell.

Connect with Michael Jacobson:

• Website: FrenchFloristFranchise.com

• Email: michael@frenchflorist.com

Favorite Quotes:

• “Mistakes are opportunities to build stronger relationships with your customers.” – Michael Jacobson

• “The best technology comes from operators who know what their business needs, not from one-size-fits-all solutions.” – Michael Jacobson

  
  

  
  

Ready to open your first pizza business? Get my FREE New Store Checklist

go.tyrellreed.com/free

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free using Code: PIZZAKING

www.baggenie.net

As we close out an incredible year, I’m taking this solo episode to reflect on the highs, the lessons, and the growth of 2024. From launching 25 impactful episodes to growing our community across platforms like YouTube, Spotify, and Apple Podcasts, this year has been nothing short of transformative.

Here’s what we covered in this special recap:

• Podcast Growth: Celebrating the leap to nearly 7,000 YouTube subscribers and engagement across all platforms.

• Favorite Episodes: A look back at standout moments, including guest episodes with industry legends and heartfelt family features.

• Lessons Learned: Why chasing perfection can hold you back and how embracing imperfection helped this podcast grow.

• Industry Trends: The rise of AI and delivery sales technology in the pizza industry, plus leadership insights on navigating challenges with a Gen Z workforce.

• Milestones: Launching new tools like the Idea to Open book and bundle, the Pizza Pro Circle community, and impactful speaking engagements at major events.

What’s Next for 2025:

• More episodes, guests, and exclusive content for the pizza and business community.

• Continuing to serve and inspire new and established pizzeria operators through coaching, resources, and consulting.

• Expanding our reach internationally (Australia, we’re coming for you!).

Join the Conversation:

Are you a passionate pizzeria operator, industry expert, or just someone with a great pizza story to share? I’d love to have you on the show! Visit PizzaKingPodcast.com to apply to be a guest or connect with me directly.

Stay Connected:

• Website: TyrellReed.com

• Instagram: @TyrellReedSr

• Email: info@TyrellReed.com

Don’t forget to grab your free New Pizzeria Opening Checklist at TyrellReed.com. Let’s make 2025 our best year yet!

Peace, and see you next year!

Ready to open your first pizza business? Get my FREE New Store Checklist

go.tyrellreed.com/free

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free using Code: PIZZAKING

www.baggenie.net

In this episode of The Pizza King Podcast, I sit down with Chef Hector Sanchez, a Marine Corps veteran turned dough master, to talk about his journey from the battlefield to the kitchen, his passion for pizza, and the art of creating culinary masterpieces. Chef Hector shares how his love for cooking became a healing outlet and a source of purpose after retiring from the military.

Key Takeaways:

1. Hector's Journey to Pizza Mastery:

   • Spent 10 years in the Marine Corps, serving in some of the most intense deployments.
   • Transitioned to cooking after military service, finding peace and focus in the kitchen.
   • Trained in Italy and graduated from the Culinary Institute of America through the Wounded Warrior Program.

2. Crafting the Perfect Dough:

   • Discussed his signature techniques, including cold fermentation and high-hydration dough.
   • Shared the importance of using high-protein flour and pre-ferments like biga to enhance flavor and digestibility.
   • Advocates for hand-mixing dough to maintain quality and connect with the process.

3. Balancing Creativity and Business:

   • Hector combines Neapolitan and New York-style techniques for a unique pizza experience.
   • His focus on small-batch, handcrafted production ensures quality but poses scaling challenges.
   • Balancing wings and pizza sales in a college town to sustain his pop-up business while preparing for growth.

4. Passion Meets Purpose:

   • Cooking has been a therapeutic journey for Hector, helping him manage PTSD and channel his energy.
   • He emphasizes the importance of respecting culinary traditions while innovating to meet customer preferences.
   • Inspires other chefs to find their creative voice and connect with their communities.

5. Sneakers and Pizza:

   • Chef Hector reveals his love for Air Max 1s and other sneaker classics, proving that style extends beyond the kitchen.

Where to Find Chef Hector Sanchez:

• Instagram: @ChefHectorSanchez
• Check out his pop-ups for "Papa Sanchez Pies" in Columbia, SC, for handcrafted pizza, wings, and more.

Ready to open your first pizza business? Get my FREE New Store Checklist

go.tyrellreed.com/free

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free using Code: PIZZAKING

www.baggenie.net

On this episode of The Pizza King Podcast, I sit down with Adrion Thomas, the founder of BLK Crust Pizza LA, to hear his inspiring journey from a corporate recruiting career to becoming a full-time pizza entrepreneur. Adrion shares how he turned a layoff into an opportunity, creating a unique brand featuring pizzas with his signature black crust made from activated charcoal. We dive into the value of starting small, building community, and staying true to your vision. This conversation is packed with inspiration and practical advice for anyone dreaming of building something amazing from scratch.

What You’ll Learn in This Episode:

• How Adrion transitioned from corporate life to running BLK Crust Pizza full-time.

• The story behind the name "BLK Crust" and the unique use of activated charcoal.

• Why Adrion keeps his menu small and mighty.

• The importance of giving back to your community while building a business.

• Adrion’s plans to scale from pop-ups to a food truck and beyond.

  Key Takeaways

1. Turn Setbacks into Opportunities: Adrion’s story shows how losing his corporate job became the spark for something greater—building a one-of-a-kind pizza brand.

2. Brand Identity is Everything: The name BLK Crust Pizza and its signature black dough have helped Adrion stand out in a crowded market.

3. Community is Key: Adrion has made a conscious effort to build strong relationships by giving back, feeding those in need, and engaging with his loyal customers.

4. Simplicity Wins: Keeping a streamlined menu of three pizzas ensures operational efficiency and high quality, while reducing waste.

Sustainable Growth: Adrion’s vision for BLK Crust includes organic growth, starting with pop-ups, moving to a food truck, and eventually expanding to brick-and-mortar locations.

Give them a follow on IG: @BLKCRUST

Tyrell and Larry Rubin discuss the world of gift cards, focusing on Larry's company, Swipe It, which specializes in providing gift card solutions for small to mid-sized businesses. They explore the evolution of gift card programs, best practices for implementation, and the importance of marketing and exposure. Larry shares insights on the psychological barriers small business owners face regarding gift card promotions and highlights the significant impact gift cards can have on driving customer traffic and increasing sales. The discussion also touches on the future of gift cards, particularly the rise of e-cards, and concludes with how businesses can connect with Swipe It for support and guidance.

Takeaways

- Gift cards can significantly enhance customer engagement and sales.

- Small to mid-sized businesses often need more help with gift card programs.

- Exposure is key to selling gift cards effectively.

- E-cards are becoming increasingly popular for convenience.

- Many gift cards go unredeemed, benefiting businesses financially.

- Gift cards serve as a cost-effective marketing tool.

- Support and consulting are crucial for successful gift card programs.

- The gift card industry is growing, especially during the holiday season.

- Local businesses can benefit from regional gift card promotions.

- Building relationships with clients is essential for long-term success.

Connect with Larry and the Swipeit team

Website: www.swipeit.com

Email: Larry@swipeit.com

Insta: @swipeitgiftcards

FB: https://www.facebook.com/SwipeItGiftCards/

Thank you to our podcast supporters!

Todd's Curry Sauce - Enjoy 10% Off All Orders using code: PIZZAKING

www.toddscurrysauce.com

Bag Genie Pizza Bags - Buy and 4 bags and get a 5th bag for free

Using Code: PIZZAKING

www.baggenie.net