Tyrell and Larry Rubin discuss the world of gift cards, focusing on Larry's company, Swipe It, which specializes in providing gift card solutions for small to mid-sized businesses. They explore the evolution of gift card programs, best practices for implementation, and the importance of marketing and exposure. Larry shares insights on the psychological barriers small business owners face regarding gift card promotions and highlights the significant impact gift cards can have on driving customer traffic and increasing sales. The discussion also touches on the future of gift cards, particularly the rise of e-cards, and concludes with how businesses can connect with Swipe It for support and guidance.

Takeaways

- Gift cards can significantly enhance customer engagement and sales.

- Small to mid-sized businesses often need more help with gift card programs.

- Exposure is key to selling gift cards effectively.

- E-cards are becoming increasingly popular for convenience.

- Many gift cards go unredeemed, benefiting businesses financially.

- Gift cards serve as a cost-effective marketing tool.

- Support and consulting are crucial for successful gift card programs.

- The gift card industry is growing, especially during the holiday season.

- Local businesses can benefit from regional gift card promotions.

- Building relationships with clients is essential for long-term success.

Connect with Larry and the Swipeit team

Website: www.swipeit.com

Email: Larry@swipeit.com

Insta: @swipeitgiftcards

FB: https://www.facebook.com/SwipeItGiftCards/

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