Performance Marketer

By: Eric Beer
  • Summary

  • Performance Marketing is the most scalable business model in the world. Why? Because Results Matter. Period. My name is Eric Beer and over the past 10 years I've grown an 8-figure business built on proven results that are measurable. This podcast is my way of sharing all that I've learned over the past 18 years that has positioned me as one of the industry leaders. --- Learn more at: https://ericbeer.com
    2019-2023 Eric Beer
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Episodes
  • I Grew an 8-Figure Affiliate Marketing Business - Here's How You Can Copy It
    Feb 10 2025

    Ever wondered how top affiliate marketers really built their empire? In this no-holds-barred episode, I'm pulling back the curtain on my journey from struggling entrepreneur to eight-figure business owner.

    You'll discover the unfiltered truth about affiliate marketing – both the golden opportunities and the pitfalls nobody talks about. I'm breaking down exactly how this industry is reshaping modern advertising and why NOW is the perfect time to dive in.

    Get ready for a value-packed hour where I'll share:

    • The counterintuitive mindset shift that unlocked my first big win
    • Real numbers behind successful affiliate campaigns
    • My biggest failures (and how they became stepping stones)
    • The exact strategies I used to build my inner circle of top performers
    • A practical 21-day challenge to kickstart your affiliate marketing journey

    Whether you're just starting out or looking to scale your existing business, this episode is your blueprint for navigating the affiliate marketing landscape in 2025.

    Stay until the end for my insider secrets on positioning yourself as a leader in this rapidly evolving industry. Trust me – you won't want to miss this one.

    Keynotes discussed:

    * Understanding the basics of Affiliate Marketing (01:05)

    * The story of Eric Beer: the rocky road between economic instability & financial success (02:31)

    * The mathematics behind Affiliate Marketing’s prosperity (15:44)

    * Accepting failure as part of the entrepreneurial process (23:11)

    * How to become an Affiliate Marketing expert on your own (35:39)

    * Joining the Inner circle: The impact of surrounding with outstandingly talented people (42:29)

    * Helping others to find their entrepreneurial purpose (50:54)

    * The 21 days performer marketing challenge (54:33)

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    1 hr and 3 mins
  • A Beginner's Guide to Lead Generation Arbitrage
    Feb 4 2025

    Want to break into the lucrative world of lead generation but not sure where to start? In this episode, I'm pulling back the curtain on how lead generation really works, using the senior care industry as our case study. With residential assisted living costs reaching premium levels, this vertical offers serious profit potential for savvy lead generators.

    I'll walk you through the entire process, from understanding how lead gen portals operate to creating your own vertical from scratch. Using real examples and a detailed breakdown of arbitrage opportunities, you'll learn a system that can be applied to any niche you choose.

    Whether you're a complete beginner or looking to expand your lead gen portfolio, this episode provides a practical roadmap to start generating and selling high-value leads today.

    There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

    The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

    Key Takeaways:

    • How a lead gen vertical works (00:00)
    • A Place for Mom - the details about the lead gen portal (01:40)
    • How to create your own lead gen vertical (05:21)
    • A hypothetical offer explained - example (07:26)
    • Arbitraging media scenario (08:44)
    • How to apply this in any vertical (09:54)
    • Contact me - I answer all questions (11:28)
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    14 mins
  • The Formula for Selling Anything
    Jan 29 2025

    This episode reveals a versatile model for building successful lead generation offers, surveys, and sales funnels. We explore how understanding customer disbeliefs, wants, and needs can help you overcome resistance and close more deals.

    Timeline
    • 00:00 - Perfect Survey Method: Real Estate Case Study
    • 03:31 - Understanding the Realtor's Perspective
    • 07:26 - Essential Questions for Offer Creation
    • 11:12 - Differentiating Real Estate Agents
    • 14:08 - Understanding Seller Motivations
    • 18:14 - Using Quick Fixes as Entry Points
    • 22:39 - Case Studies: Chiropractor and Dentist Approaches
    • 25:50 - Building Consumer Trust
    • 29:20 - Leveraging Survey Psychology
    • 34:47 - Continuing Education and Community Building
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    39 mins

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This guy knows his stuff

As I am learning more about business and lead generation. I gravitate to Eric because of his HIGH level knowledge and very relatable delivery. You can really tell he wants your success.

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